Jeff Ward Racing Signs DNA BRANDS Inc. As Major Marketing Partner for 2012

Courtesy of Jeff Ward Racing

Murrieta, CA (Thursday, December 29, 2011) Jeff Ward Racing (JWR) is pleased to announce DNA BRANDS Inc., along with their award winning DNA Energy Drink, DNA Shred Stix, and DNA Beef Jerky as a major marketing partner for the 2012 AMA Supercross and Motocross season. This alliance will focus on the company’s national marketing strategy around its DNA products and feature JWR’s rider line-up of Josh Grant and Kyle Chisholm along with co-owners Jeff Ward and Kevin Conway.

“DNA Energy Drink is a perfect fit for us,” said Jeff Ward, co-owner of Jeff Ward Racing. “Our brands complement each other well as we both share a passion and desire to win races and championships. We look forward to getting the season started and continue upon the winning foundation that Mike Kranyak has built for our team.”

"We are excited about our marketing partnership with Jeff Ward Racing,” said Geoff Armstrong, vice president of marketing at DNA. “Jeff Ward is synonymous with success and championships and we couldn’t be happier to make the transition up to the Supercross series with him and his team. We look forward to an exciting year with Jeff, Josh Grant, Kyle Chisholm and Kevin Conway.”

Be sure to stop by the pits and select convenience stores to meet the new DNA Energy Drink Jeff Ward Racing team and to try one of four flavors; Citrus, Lemon Lime, Sugar Free Citrus, Sugar Free Cranrazberry along with DNA Shred Stix and DNA Beef Jerky.

About DNA BRANDS:

DNA BRANDS Inc. (DNAX), make DNA Energy Drink(R), the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky(TM) and DNA Shred Stix(TM). DNA Energy Drink(R) is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and Sugar Free Cranrazberry. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage. Independent retailers throughout the United States sell the DNA Brand products as well as the national retailers Walgreens, CVS, Race Trac and Circle K.

True to its sports roots, DNA BRANDS, INC., has earned national recognition through its primary sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on a world-class level in Supercross and Motocross, as well as Kevin Conway, 2010 NASCAR Rookie-of-the-Year, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.facebook.com/DNAbrands, www.dnaenergydrink.com; www.dnabrandsusa.com.

About Jeff Ward Racing:

Jeff Ward, seven-time AMA champion and two-time X Games Gold Medalist, along with Kevin Conway, 2010 NASCAR Sprint Cup Series Rookie-of-the-Year, and Lucas Mirtl, founder of LM Action Sports Management have joined two-time AMA Supercross Champion team owner Mike Kranyak to form Jeff Ward Racing. With support from Kawasaki and DNA Energy Drink, them team is poised to contend for the 2012 AMA Supercross and Motocross Championships. The rider line-up for Jeff Ward Racing in 2012 consists of Josh Grant and Kyle Chisholm.

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