Courtesy of Bel-Ray
World-renowned global lubricants company Bel-Ray Company, Inc. is
excited to announce an agreement with Husqvarna Motorcycles GmbH that
will make Bel-Ray products lubricant of choice for all new Husqvarna
machines. In addition, Bel-Ray will become the presenting sponsor of the
Husqvarna’s global factory-supported racing efforts.
Husqvarna has endorsed Bel-Ray’s technology-proficient lubricants for
all current and future Husqvarna models, including the recently
announced 2014 model range. Husqvarna customers around the world can be
confident knowing that the machines they are riding are not only the
most technologically advanced, but that they possess the latest in
lubrication technology to keep them performing at their maximum
efficiency.
Bel-Ray’s complete line of powersports lubricants will be used as the
first fill and OEM recommendation on each Husqvarna motorcycle. These
products include Bel-Ray’s Works Thumper Racing Synthetic Ester 4T
Engine Oil, Blue Tac Chain Lube and Moto Chill Racing Coolant, each of
which offers exceptional performance and extended reliability.
A variety of products from Bel-Ray’s extensive line of specialty
powersports lubricants will also be used in the production of new
Husqvarnas and recommended for all lubrication points on the machines
and for further service and maintenance at the worldwide Husqvarna
dealer network. Husqvarna factory racing groups, including the Bel-Ray
Factory Husqvarna Racing Team and Husqvarna racing subsidiaries, will
immediately begin using Bel-Ray products in their racing efforts and
begin seeing the improved performance Bel-Ray lubricants provides.
For nearly 70 years, Bel-Ray products have proven their value by
setting the highest standards of quality and performance. As a leader in
lubrication technology, Bel-Ray products have been engineered to
protect while delivering performance for applications in aerospace,
automotive, energy, food, marine, military, mining, motorcycle, OEM,
powersports, steel and textile and other industries served by the
Powersports, Marine, Industrial and Mining Divisions.
Proven performance and protection are the hallmark of Bel-Ray
specialty lubricants. Powersports enthusiasts worldwide can take
advantage of these products distributed to thousands of dealers via
Bel-Ray’s vast distribution network with partners in 71 countries.
Bel-Ray will work closely with Husqvarna subsidiaries in their
national and regional racing programs. Bel-Ray’s racing efforts date
back to the origins of the powersports line with Kurt Kiefer, the son of
company founder Bill Kiefer, traveling the world and supporting
national and world championship racers at a time when few lubricant
companies supported the pioneers of the sport. With this strong racing
heritage, Bel-Ray has continued assisting riders, helping them achieve
their racing goals.
“Bel-Ray is proud to be a part of the re-vitalization of the
Husqvarna name and brand,” said Bel-Ray Chief Operating Officer Jennifer
Liquori. “Much like Bel-Ray, Husqvarna has a rich history as one of the
legacy companies in motorcycling. The synergy created by the
Bel-Ray-Husqvarna partnership is founded on a common desire to provide
great machines made to run better and longer by using a premium
product. We look forward to great things!”
Stefan Pierer, KTM AG CEO said he very much welcomed
the sponsorship partnership with Bel-Ray. “Both of our companies enjoy a
high international profile and we need a strong partner for both
production and racing support. Husqvarna and Bel-Ray are high-tech
companies with a passion for racing and a strong heritage in top
competition. Our shared passion and obvious synergies make this a very
natural cooperation. We at Husqvarna very much look forward to big
achievements together with Bel-Ray.”
For more information on Bel-Ray products for the mining, industrial and powersports industries, please visit www.belray.com or call (732) 938-2421.
ABOUT BEL-RAY COMPANY, INC.
Bel-Ray Company, Inc. was founded in 1946 and is a privately
held, woman-owned business serving the lubrication needs of powersports,
industrial and mining customers worldwide. Bel-Ray
is recognized as the leader in the specialty lubricants industry for
setting high standards of quality and performance with products
formulated for the motorcycle, automotive, aviation, energy, food,
marine, military, mining, OEM, industrial steel, and textile industries.
“Flex Your Engine” with Bel-Ray’s superior Powersports line that
delivers top quality, Made-in-the-USA products to motorcycle and
recreational vehicle enthusiasts around the world. Bel-Ray products are
available at powersports dealers worldwide. Visit Bel-Ray.com for a complete dealer listing. Find the right lubricant for your equipment with Bel-Ray’s Lubricant Advisor. Like us on Facebook.com/BelRay or follow us on Twitter/Bel_Ray.
ABOUT HUSQVARNA MOTORCYCLES GmbH COMPANY
Husqvarna Motorcycles GmbH, with its headquarters and
state-of-the-art production hub at Mattighofen in Austria manufactures
top of the range offroad sports motorcycles for the highest level of
motocross and enduro racing. The recently re-launched brand started the
motorcycle production in 1903 in Sweden and was a major protagonist in
the pioneering era of motocross in the 1950s, 1960s and 1970s with
racing legends on both sides of the Atlantic choosing Husqvarna machines
for top competition. Today Husqvarna Motorcycles distributes his
machines worldwide with a net of 14 subsidiaries and 43 importers. The
Husqvarna model range includes a full line-up of enduro and motocross
bikes powered with top performance high-tech two stroke and four stroke
engines.
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