Courtesy of The Enthusiast Network
IRVINE, Calif., April 8, 2015 – TEN: The Enthusiast Network,
the world’s premier network of enthusiast brands, is pleased to
announce the launch of nine action and adventure media hubs featuring
TEN’s original content and Vimeo’s extensive VOD catalog. The
sport-specific portals are part of an exclusive partnership TEN inked
recently with Vimeo, allowing TEN’s network of action and adventure
titles to sell premium ad-free content from the Internet-video company’s
transactional video player directly on their websites. The hubs, set to
launch throughout the week, include: GRINDTV, SURFING, SURFER, NEWSCHOOLERS, SNOWBOARDER, TRANSWORLD SNOWBOARDING, TRANSWORLD SKATEBOARDING, TRANSWORLD MOTOCROSS and POWDER.
In addition to a curated selection from Vimeo’s catalog, each hub will
regularly debut original brand-created videos and exclusive archived
content that spotlights the brand’s rich history. GRINDTV, as a
comprehensive site for all action and adventure sports, will serve as a
one-stop shop for content from all of the sites.
“We are committed to delivering premium video content from our market
leading action and adventure brands in new distribution channels,” says
TEN’s Senior Vice President, Digital, Sports & Entertainment, Greg
Morrow. “Video on demand hubs are perfectly suited for connecting our
passionate user base with high-quality, ad-free content on our websites
while providing us with additional revenue streams.”
“The VOD Publisher Network was launched to extend Vimeo’s premium high
quality content experience to wider audiences, while introducing new
revenue streams for partners,” said Richard Bloom, VP, Revenue and
Operations, Vimeo. “The VOD hubs TEN has built are a perfect
representation of the power of premium video and we are excited to have
them onboard as partner.”
The Vimeo VOD platform allows viewers to rent or buy titles directly on
the TEN media sites through Vimeo’s transactional video player. Videos
can then be watched on any connected device. More storefronts will be
launched for additional TEN sites in the months to come.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network
is the world’s premier network of enthusiast brands, such as MOTOR
TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and
GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000
branded products, the world’s largest automotive VOD channel, and the
world’s largest action/adventure sports media platform, TEN inspires
enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com
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