Alta Motors Joins on as EnduroCross Partner for 2017

Courtesy of Bonnier

Showcasing the high-performance Redshift MX electric bike

IRVINE, CA – July 31, 2017 –  Alta Motors has already proven the capability of their Redshift MX electric bike at EnduroCross. During the first official race for the bike at the 2016 Phoenix EnduroCross, Kurt Nicoll took the vet class win with a last lap pass. For 2017, Alta will become an official partner of the AMA EnduroCross series to help show off the bike to all the racers and fans.

“The extreme obstacles encountered during an EnduroCross race allow the Alta Redshift MX to demonstrate its benefits over the competition,” stated Jon Bekefy, Director of Marketing at Alta Motors. “Riders no longer need to worry about a clutch or shifting during competition and the bike will not stall, which makes those moments less disruptive. Now our riders can focus on clearing the obstacles, which is a big advantage. We’re excited to be entering the Pro Class this year and showcasing the advantages of the Redshift MX.”

You can learn more about Alta Motors motorcycles here: www.altamotors.com

The 2017 AMA EnduroCross series, presented by Moose Racing and PJ1 will include seven rounds, starting on August 19th inside the Orleans Arena in Las Vegas.

2017 AMA EnduroCross Championship Schedule

Date	Location	Arena
August 19	Las Vegas, NV	Orleans Arena
September 23	Reno, NV	Reno – Sparks Livestock Events Center
September 30	Denver, CO	National Western Events Center
October 14	Everett, WA	XFINITY Arena
October 28	Scottsdale, AZ	WestWorld
November 4	Boise, ID	Ford Idaho Center
November 18	Ontario, CA	Citizens Business Bank Arena

*Subject to Change

For more information, visit www.endurocross.com.

The Alta Redshift MX electric bike has already had some EnduroCross success in the Vet class. For 2017, you can expect to see a few riders competing in the Super EnduroCross (Pro) class.

About Bonnier Corporation

Bonnier Corporation is one of the largest special-interest publishing groups in the United States, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Popular Photography, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.

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