Courtesy of AIMExpo
IRVINE, Calif. (February 3, 2015) – The Marketplace Events (MPE)
Motorcycle Group, producers of the highly acclaimed American
International Motorcycle Expo (AIMExpo) – one of North America’s
fastest-growing trade shows – announced its plans today to produce a new
series of events directed at motorcycle and powersports consumers. The
shows will be timed to promote 2016 model year products. Locations and
dates are to be announced soon.
The Motorcycle Group has quickly
established itself as a leader in the powersports arena with the
unprecedented success of AIMExpo, quickly becoming the industry’s
largest show of its type in just two years.
“Since our earliest
research on the viability of the AIMExpo launch (a combined
trade/consumer platform new to North America), we’ve been continually
asked by key industry players when we would produce a series of
consumer-only events,” said Mike Webster, President of MPE’s Motorcycle
Group. “Their message has been clear and consistent: the market is
underserved from a consumer show perspective. Industry marketers are
looking for a more responsive and engaging platform – something
welcoming to traditionalists and attractive to new riders. We have no
doubt the experiential elements we’re planning will excite all members
of our community.”
Webster said the phenomenal success of AIMExpo (entering its third year) makes the timing perfect for the consumer show series.
“In
a way, our name (Marketplace Events Motorcycle Group) tells a great
tale as we move into the consumer-only arena,” said Larry Little, VP and
General Manager of the Motorcycle Group. “Marketplace Events is the
largest producer of high-end consumer home and garden shows in North
America. The company is deep with experience in consumer event marketing
and production – so much so that it has posted double-digit growth
since 2009, despite the recession. The Motorcycle Group is deep with
experience in the motorcycle and powersports industry. In fact, Mike
Webster was a key member of the team who 30+ years ago launched the
Great American Motorcycle Shows that pioneered the idea of a nationally
promoted series of regional consumer motorcycle shows.”
Tom Baugh,
CEO of Marketplace Events stated, “In addition to the new energy our
company will bring to the consumer motorcycle series, we’re prepared to
put a motorcycling-friendly message before our 1.5 million annual
visitors at over 40 other MPE shows. We’re serious about getting new
eyeballs exposed to both the recreational and transportation benefits of
motorcycling. It was always our intention with the creation of the
Motorcycle Group to bring new products to this market.”
Additional details on the consumer motorcycle show series will be announced in the coming months.
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