Bonnier Motorcycle Group and Dealer Motorsports Launch Nationwide Program for Dealers to Advertise New and Used Inventory Across Bonnier Titles

Courtesy of Bonnier Motorcycle Group

New Inventory Classified Program Gives Dealers Access to Millions of Powersports Shoppers

IRVINE, CA – April 20, 2017 –Bonnier Motorcycle Group, in collaboration with Dealer Motorsports, has launched a new inventory classified program, designed for powersports dealers across the country, that allows participating dealers to advertise their inventory and receive qualified buyer inquiries by email and SMS. The program can be accessed through many of the Bonnier Motorcycle Group enthusiast websites, including Cycle World, Motorcyclist, Dirt Rider, Hot Bike, ATV Rider and UTV Driver. Bonnier is the largest motorcycle media company in the world, with more than 4.8 million monthly visits to its websites and 10 million followers in its social media network.

“Never before have dealers been able to advertise their new and used inventory on our media network,” said Andy Leisner, Bonnier Motorcycle Group Senior Vice President and Managing Director. “This new program gives dealers access to the millions of powersports shoppers who visit our sites each month where we engage, inform and inspire consumers in their search for a motorcycle, ATV or UTV.  Consumers trust our media brands as the world’s most comprehensive source of powersports information. Now they can turn their interest into action by connecting with participating dealers.”

The program was designed with the dealer in mind, combining state-of-the-art inventory integration and management software with an intuitive dealer interface, allowing for a seamless marketing experience at a competitive price.

About Bonnier Motorcycle Group

Compromising 13 motorcycle media brands including Cycle World, Motorcyclist, Dirt Rider, Hot Bike, Sport Rider, Baggers, Cruiser, Street Chopper, Super Streetbike, UTV Driver, ATV Rider and the episodic series On Two Wheels, Bonnier Motorcycle Group engages, informs and inspires an active audience of 8.6 million powersports enthusiasts through their online, video series, event, print publication and television properties. Bonnier Motorcycle Group is a division of Bonnier Corporation, one of the largest special-interest publishing groups in the United States, owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries. Bonnier Motorcycle Group is based in Irvine, Calif.

About Dealer Motorsports

Dealer Motorsports (DMS) is a leading online marketing and publishing company which builds and manages online inventory-based marketplaces. Motorcycles dealers who are interested in participating in their programs can visit www.dealermotorsports.com or call (855) 208-3710 for more information.

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