Ducati Debuts New Motorcycle Oil in Partnership with Shell Advance

Courtesy of Ducati

CUPERTINO, CA – October 2, 2017  –  For nearly two decades, Ducati and Shell have been partners in the arena of world-class motorcycle racing. Now, that partnership has achieved to an entirely new level with the unveiling of Shell Advance Ducati 10W-50 motorcycle oil: the most progressive blend for motorcycles on the market to date. Born from innovation garnered during thousands of miles of track racing, Shell Advance Ducati 10W-50 will arrive on retail shelves in select markets this year.

The new oil is fully-synthetic and has been designed specifically for motorcycles, offering unparalleled two-wheeled performance where car oil cannot compete. Knowing that motorcycles deliver incredibly high power output compared to passenger automobiles, Shell and Ducati have engineered the 15W-50 formula to excel in the high-pressure environment of motorcycle powertrains.

“Ducati is a leader in performance with a history of success on the track,” said Jason Chinnock, Chief Executive Officer of Ducati North America. “One of the key elements that our teams depend on is the research and development from Shell who rigorously tests the oil we use. With the release of Shell Advance Ducati 10W-50, the knowledge we’ve acquired from our Shell partnership in racing, is now available to every rider whether it be track or street.”

Some of the integral ways in which the 15W-50 will protect Ducati engines include reducing friction to increase power, as well as the formulation of unique properties to supply 71 percent better protection at high temperatures than leading competitors, in complement to added fuel economy compared to premium mineral oils.

Shell and Ducati recently announced an extension of their agreement for a further three years, solidifying a tradition of having the first-fill of every Ducati motorcycle to leave its factory in Bologna to be with Shell oil.

About Ducati

Additional information about Ducati, including participating dealers and availability, can be found at www.ducati.com.

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG.

Founded in 1926, since 1946 Ducati has been producing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design, and cutting-edge technology. Situated in Bologna, the factory is located in the Borgo Panigale district. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, and Superbike. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories, and apparel that provide the last word in creativity and self-expression. These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

About Shell Lubricants

The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricants includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in seven plants, blend them with additives to make lubricants in over 40 plants, and distribute, market and sell lubricants in over 100 countries.

We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch – the market-leading product on-line recommendation tool, Shell LubeAdvisor – helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst – an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.

Shell’s world-class technology works to deliver value to our customers. Innovation, product application, and technical collaboration are at the heart of Shell Lubricants. We have lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150+ patent series for lubricants, base oils, and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.

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