DAYTONA BEACH, Fla. (March 2, 2018) – American Flat Track (AFT) is thrilled to announce that Drag Specialties and Parts Unlimited have joined forces with the world’s fastest growing motorcycle sport to become the series’ Official Wholesalers for the 2018 season.
As the world’s largest distributor of aftermarket accessories, Parts Unlimited is an omnipresent force in the motorcycling world. More specifically, Parts Unlimited has long established itself a major player on the motorsports scene, reliably living up to its rally cry, “we support the sport.”
And Parts Unlimited’s sister company, Drag Specialties, is an industry-leading distributor of aftermarket parts and accessories in its own right, with a razor-sharp focus on the American V-Twin market.
As a result, this new partnership is a natural teaming of all three entities, and in typical Drag Specialties/Parts Unlimited fashion, the distributors are entering the AFT scene in a major way with further announcements forthcoming.
“Parts Unlimited has been a generous supporter of motorcycle sport for many years,” said Michael Lock, CEO of American Flat Track, “and we are delighted to partner with them as American Flat Track continues its tremendous growth. Our professional paddock and our army of fans are big users of all kinds of powersports products, and Parts Unlimited has them covered for everything from watercraft and ATVs to street and dirt bikes.”
Based in Janesville, Wisconsin, Drag Specialties and Parts Unlimited have an extensive history of driving customers to the dealerships they sell to by actively promoting racing. They will make their presence felt this American Flat Track season via signage and additional branding initiatives at each event on the 2018 schedule.
“We are excited and honored to be a part of the rebirth of a truly American form of motorcycle racing,” said Hylton Beattie, Global Motorsports Director for Drag Specialties/Parts Unlimited. “We look forward to working with AFT in support of their efforts in bringing exciting racing to their growing legion of fans.”
American Flat Track will kick off its highly-anticipated 2018 season with the Bigger, Better, and Faster Harley-Davidson TT presented by Russ Brown Motorcycle Attorneys at DAYTONA under the lights inside the fabled trioval at Daytona International Speedway on Thursday, March 15, 2018. Tickets start at just $30 and are available for purchase now at DaytonaInternationalSpeedway.com or by calling 1-800-PITSHOP.
How to Watch:
NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2018 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. FansChoice.tv remains a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.
About Parts Unlimited:
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships worldwide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties. Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships while entertaining its dealers through hospitalities at the events it sponsors. For more information visit http://www.parts-unlimited.com/.
About Drag Specialties:
Drag Specialties is an industry-leading distributor of aftermarket parts and accessories for Harley-Davidson® and custom V-Twin motorcycles. We pride ourselves on providing our dealers and their customers with the widest selection of the newest products from the hottest brands. All delivered with superior service. Over 45 years of experience fuels Drag with a common bond to all we serve — a passion for American motorcycles and the open road. For more information visit http://www.dragspecialties.com/.
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