SPIKE TV SEES SUCCESS IN STRATEGIC MARKETING PARTNERSHIP WITH MONSTER ENERGY SUPERCROSS

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Courtesy of Spike TV
SPIKE TV SEES SUCCESS IN STRATEGIC MARKETING PARTNERSHIP WITH MONSTER ENERGY SUPERCROSS

AURORA, Ill. (February 9, 2010) – Spike TV has begun to reap benefits from its multi-faceted, distinctive marketing partnership with Monster Energy AMA Supercross, an FIM World Championship. The multi-year deal that began this January enables Spike to strategically target the male 18-34 demographic, which constitutes the core of the network’s audience.
Even though the partnership just launched, Spike has already seen solid results from its partnership with Monster Energy Supercross.
o Spike’s new original series, “Blue Mountain State,” was heavily promoted in the first two supercross events of 2010. Aided by that marketing push, the series premiere drew 105% more men 18-49 than in the same timeslot a year ago.
o Spike’s Facebook® “friend list” has increased steadily in January to over 68,000 with the help of the marketing efforts at supercross events.
o Spike has used its presence at Supercross to help develop its databases through email capture and driving sign up to SMS alerts for fans of the network.
“By immersing Spike brand messaging in supercross, we are able to speak to our audience who craves high-action entertainment,” said Todd Ames, Vice President, Consumer Marketing, Spike TV.
“Feld Motor Sports is proud to welcome Spike TV into our family of sponsors of Monster Energy Supercross”, said Charlie Mancuso, President of Feld Motor Sports, “This is a ground breaking marketing partnership and we look forward to working with Spike TV in the months and years to come.”
SPIKE’s Monster Energy Supercross marketing package includes the following:
Event Signage:
o Spike becomes the name-in-title sponsor for “Holeshot,” a highly visible track feature highlighted in each main event race of the evening. The Spike “Holeshot” will be strategically placed at the first turn on the race course.
o Spike receives a variety of branded trackside banners, branded pit banners, and signage on the awards podium. Spike “Holeshot” winners will also receive a Spike-branded check that will be awarded during the podium presentations. There are 15 events held in venues all across the country and one international event with an estimated attendance between 750,000-1 million spectators.
Television:
o Spike will receive multiple commercial spots during CBS and SPEED Channel’s nationally televised broadcasts. CBS is scheduled to telecast nine events and SPEED will air 16 events this year.
Digital:
o Exclusive content for the Spike.com webpage with the riders of Monster Energy Supercross.
o Spike will have audio mentions on webcasts of supercross events.

A season-long subscription to the official webcast of Monster Energy Supercross, Supercross LIVE®, is available for $39.99: http://www.supercrossonline.com/supercrosslive. Supercross LIVE® is the only weekly live Monster Energy Supercross race call, and features long time voices of supercross, Jason Weigandt and Jim Holley.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com.
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2010 Supercross Schedule Announced

Press Release from AMA
The American Motorcyclist Association (AMA) and Feld Motor Sports(SM) announced today the schedule for the 2010 Monster Energy® AMA Supercross, an FIM World Championship, that begins Jan. 9 at Angel Stadium in Anaheim, Calif., and concludes May 8 at Las Vegas' Sam Boyd Stadium. Since its beginning in 1974, Monster Energy® Supercross has played in some of the world's largest markets and most prestigious venues, and the 2010, 17-stop season adds to the sport's rich heritage.

"The 2009 Monster Energy® AMA Supercross, an FIM World Championship, was arguably the best season of all time, combining parity on the track and drama off the track, and we expect 2010 to build off of that excitement," said Charlie Mancuso, president, Feld Motor Sports. "The championship will continue its rich history at many of the legendary stadiums that have made Monster Energy® Supercross so strong, in addition to the new tour stop at the new state-of-the-art Cowboys Stadium."

The newest addition to the tour will be the inaugural stop at the new Cowboys Stadium in Arlington, Texas, which is a short drive from the old Texas Stadium. Monster Energy® Supercross held its first race at Texas Stadium in March 1, 1975, with subsequent races through 1977. From 1983-2008, Texas Stadium was one of the marquee stops on the Monster Energy® Supercross schedule. With the establishment of the new Cowboys Stadium, a new area of tradition will be built off of the historic 30 races held in the Dallas-Fort Worth area.

AMA President and CEO Rob Dingman added: "AMA Supercross is the premier competition of its kind on the planet. The AMA is pleased to once again be working with the FIM and Feld Motor Sports for the 2010 season to provide the world's stage where the best of the best will battle for championship honors. Since the beginning, AMA Supercross has grown in stature and significance. Today, the consolidated championship attracts the top riders from all over the globe. It's going to be another incredible season of competition."

"Monster Energy® AMA Supercross, an FIM World Championship, can bow on a glorious past which results in the rich history it presently has," said Wolfgang Srb, President of the FIM Motocross Commission. "We are proud to count Monster Energy® Supercross amongst the 49 FIM World Championships. The 2009 season was most entertaining and kept the fans thrilled until the end. The FIM considers 2010 as a transition year and is confident that Feld Motor Sports will export Monster Energy® Supercross to new international horizons as of 2011. The fans that are supporting Monster Energy® AMA Supercross, an FIM World Championship worldwide deserve it."

After a successful 2009 return to Salt Lake City, Monster Energy® Supercross will bring the action back to Rice-Eccles Stadium May 1. With the loyal support and commitment from the Utah Sports Commission, Monster Energy® Supercross will make its sixth stop at Rice-Eccles Stadium.

"After looking at the 2010 AMA Supercross schedule, it's exciting to see where we will be competing at next year," said 2009 Monster Energy® Supercross champion James Stewart. "Most of the events will be similar to last year, but this year we're going to go to the new Cowboys Stadium, and it's the newest and biggest stadium in the United States. It's going to be fun to compete in the billion dollar Cowboys Stadium. Also, I look forward to returning to the venues that I created winning memories at during the 2009 season."

2010 Monster Energy® AMA Supercross, an FIM World Championship, Schedule

January 9: Angel Stadium, Anaheim, Calif.
January 16: Chase Field, Phoenix, Ariz.
January 23: Angel Stadium, Anaheim, Calif.
January 30: AT&T Park, San Francisco, Calif.
February 6: Qualcomm Stadium, San Diego, Calif.
February 13: Angel Stadium, Anaheim, Calif.
February 20: Lucas Oil Stadium, Indianapolis, Ind.
February 27: Georgia Dome, Atlanta, Ga.
March 6: Daytona Int'l Speedway, Daytona, Fla.*
March 13: Rogers Centre, Toronto, Ontario
March 20: Cowboy Stadium, Arlington, Texas
March 27: Jacksonville Municipal Stadium, Jacksonville, Fla.
April 10: Reliant Stadium, Houston, Texas
April 17: Edward Jones Dome, St. Louis, Mo.
April 24: Quest Field, Seattle, Wash.
May 1: Rice-Eccles, Salt Lake City, Utah
May 8: Sam Boyd Stadium, Las Vegas, Nev.

* Not a Feld Motor Sports event. This date is independently promoted by Daytona International Speedway and the International Speedway Corp.

For more information on the Monster Energy® AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com.