Oakley at XGames 15

Courtesy of Oakley

WHAT: Summer X Games 15

WHEN: July 30 — August 2, 2009

WHERE: Los Angeles, California

WHO: More than 200 of the best action sports athletes including motocross champion and Oakley athlete James Stewart. It was announced in a press conference today that Stewart has signed on with Team San Manuel and, in addition, will compete in ESPN’s X Games 15 in July and the Moto X World Championships in the spring. Stewart began racing at the age of four and has raced motorcycles his entire amateur and professional career (dating back to 1993). In 2007, Stewart dominated the World Supercross GP and the AMA Supercross Series, successfully winning both championships. In 2008, Stewart was the AMA Motocross Champion with a “perfect season” – winning 24 of 24 races – only the second rider in the history of the sport to do so. This will be the first X Games appearance for Stewart.

DETAILS
The X Games, the premier action sports event in the world, will be held July 30 through August 2, 2009 in Los Angeles, California.

The X Games features athletes from across the globe competing for medals and prize money in the following sports: skateboarding, motocross, BMX and rally car racing. Practice and elimination for the events will be held July 28-39, 2009. X Games 15 will be covered live on ESPN’s family of networks, including ABC, as well as across ESPN’s many digital media assets including EXPN.com and ESPN360.com. The event has been held in Los Angeles for six years, and will remain in the city through at least 2009.

POPULARITY OF X GAMES
X Games 14 was ESPN’s most-viewed X Games among households, men 18-49 and 25-54 as well as persons 18-49 and 25-54. In addition, ABC’s X Games 14 was up double digits year-to-year among households  an increase of 14% overall from X Games 13. In a continued effort to expand the X Games franchise globally, the first five minutes of X Games 14 aired live simultaneously on ESPN in the U.S. and across 12 ESPN International networks around the globe reaching 125 countries. Action sports fans in Australia, the Caribbean, Hong Kong, India, Israel, New Zealand, the Philippines, the Middle East, Latin America, Africa, South America, and the U.S. shared in the excitement as the world’s leading action sports event kicked off its annual competition. EXPN.com saw more than 500,000 unique users to X Games content during the four-day event, and ESPN360.com compiled a total of 4,538 hours spent viewing X Games content.

Oakley athletes to compete in Summer X Games 15:

Ryan Sheckler
Greg Lutzka
Bob Burnquist
Shaun White
Rune Glifberg
Sandro Diaz
Eric Koston
Mike Manson
Blake Williams
Ricky
Bubba
Ronnie Renner
Miles Richmond
ACP
Thomas Pages
Josh Harrington
Levi Sherwood
Danny Torres
Jeremy Stenberg
Andre Villa

Poster Signings at the Rolling O Lab:
Oakley Rolling OLab will be located directly adjacent to the street skating course at Xfest. XFest takes place at the Home Depot Ceneter in Carson, California.

Friday:
Sheckler: 11-12pm
Ricky Carmichael: 11:30-12:30
James (Bubba) Stewart: 11:30-12:30

Saturday:
Bob Burnquist: 12 – 1pm or 3:30 -4:30
Mike Mason / Levi Sherwood / Bilko: 2 – 3pm

CLICK HERE FOR SCHEDULE OF EVENTS

Oakley Announces Custom Jawbone

Press Release from Oakley

FOOTHILL RANCH, Calif., June 30, 2009 – Oakley, Inc. today announced updates regarding the 2009 Tour de France and the concurrent worldwide release of JAWBONE™ , a revolutionary breakthrough in performance eyewear. Details were provided on specific color combinations of JAWBONE crafted for Tour riders who will rely on the product’s new design tech­nologies in competition. The company noted that the Oakley Custom Program (OCP) will allow fans to salute their heroes by selecting similar component color combinations.

“‘Science wrapped in art’ has been our aspiration from day one. The Tour de France presents a perfect platform for us to unleash our new custom JAWBONE eyewear,” said Colin Baden, president of Oakley. “Our Tour riders are absolute originals, each with a unique style and approach to life. The Oakley Custom Program lets them take this unbelievable optical instrument called JAWBONE and make it their own by choosing colors — not just for the main frame but for four component categories as well. Performance becomes art, and with JAWBONE eye­wear included in our custom program, consumers will have the same freedom to build their own unique version of this innovation,” Baden concluded.

Oakley riders George Hincapie, Mark Cavendish and Oscar Pereiro chose Pearl White for the frame color and White for the stem sleeves of their custom JAWBONE designs. For the jaw component that locks the interchangeable lenses into place, Hincapie picked Team Yellow while Cavendish went with Polished White and Pereiro opted for Pearl White. A “bolt” component of Oakley’s new SwitchLock™ Technology turns science into an accent of style, and both Hincapie and Cavendish selected Pearl White for this part of the design while Pereiro went with Blue. Hincapie completed his custom frame with an Oakley icon in Gunmetal. Cavendish chose Yellow for the icon while Pereiro completed his red/white/blue theme with Team Red.

Oakley rider Thor Hushovd selected an Infra Red frame with a Team Blue jaw, an Anodized Red bolt, a White icon and White stem sleeves. A similar combination was chosen by Amael Moinard, who varied the design by selecting Matte white for the jaw color. Cyril Dessel styled JAWBONE by highlighting a Silver frame with White stem sleeves. He chose Polished Black and Matte Black for the jaw and bolt, and finished the original creation with an Oakley icon in Black.

Beginning in September 2009, the Oakley Custom Program will give all customers the freedom to create their own JAWBONE color combinations, even letting them match the original style of their favorite Tour athletes. Customers should visit Oakley.com for further information.

JAWBONE features an interchangeable lens design that helps athletes keep up with changing light conditions. Oakley put its finest technologies into JAWBONE, creating a true instrument of performance with unbeatable optical clarity, durability, convenience and comfort.

Tour fans will be able to follow the race with Twitter updates at Oakley.com. New images of Oakley racers will be available daily, and members of the media may acquire these pictures through the Oakley Public Relations contacts listed in the header of this release.

For updates on the 2009 Tour de France and Oakley’s racers, visit oakley.com/sports/tdf

Design your own Oakley Goggles

Press Release from Oakley
The Crowbar MX Goggle was recently added to the Oakley Custom Program on Oakley.com. Design your own - Customize the frame, lens, strap and outriggers – you can even etch your name on the lens!

Click here to check it out.