Thursday, August 20, 2009

Steel CityServes as a Race to Cure Breast Cancer for the Second Consecutive Season Finale to Raise Awareness, Money in Support of Philadelphia Breast

Courtesy of MX Sports
Steel CityServes as a Race to Cure Breast Cancer for the Second Consecutive Season
Finale to Raise Awareness, Money in Support of Philadelphia Breast Cancer 3-Day Walk
MORGANTOWN, W.V. (July 30, 2009) - After receiving an outpouring of support from the motocross community last season, the breast cancer fundraiser that supports the Philadelphia Breast Cancer 3-Day Walk will return to Steel City in 2009. As the world's best riders compete on the track for the coveted championships, the planet's most loyal and passionate fans will lend a helping hand to find a cure for breast cancer at the Steel City Motocross National, the series finale of the 2009 Lucas Oil AMA Pro Motocross Championship.
A variety of activities are scheduled for all in attendance at Steel City over Labor Day weekend. Fans will have the opportunity to go online and name the Philadelphia Breast Cancer 3-Day Walk Crew team of Cam Johnson, Pat Bonner, and Shasta Johnson as well as support the cause by wearing a limited edition Lucas Oil AMA Pro Motocross Championship bracelet. Additionally, an auction and raffle will be held on race day, September 5, for a chance to win exclusive autographed motocross memorabilia donated by the supporters within the industry. The auction will take place during intermission and the raffle winners will be announced following the final moto of the day. Fans are encouraged to join the racers in a show of support and awareness by wearing pink on race day.
Save America's Boobs... Fight Breast Cancer... Donate Today
The Philadelphia Breast Cancer 3-Day Walk is a 60-mile walk over three days to raise money for breast cancer. The net proceeds will support the combined efforts of Susan G. Komen for the Cure and the National Philanthropic Trust (NPT) Breast Cancer Fund in their mission to fund access to care and find a cure for breast cancer. Shasta's team be serving as a crew members, giving their all in service to the walkers for three days.
For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5752.
For fan and racing information on the 2009 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit www.mxsportsproracing.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.
Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.
Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." For more information on Lucas Oil, please visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization operates and manages AMA Pro Road Racing, which includes AMA Pro American Superbike, AMA Pro Daytona SportBike, AMA Pro SuperSport and AMA Pro SunTrust Moto-GT. AMA Pro Racing also manages and works closely with the day-to-day operational organizations of the AMA Pro Flat Track Championship and the AMA Pro Supermoto Championship Series in addition to other two-wheel and ATV series. Learn more about AMA Pro Racing at www.amaproracing.com.
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