The Toyota Triple Challenge Debuts at Monster Energy Supercross This Weekend

Courtesy of Feld Motorsports

Three-Race Points Challenge Puts $250,000 and a 2014 Toyota Tundra on the Line

AURORA, Ill. (January 30, 2014) – Feld Motor Sports® announced today that it has teamed up with longtime Monster Energy AMA Supercross, an FIM World Championship, sponsor Toyota to introduce the inaugural “Toyota Triple Challenge,” a three-race points-earning challenge within the 17-race championship. The winner of the “Toyota Triple Challenge” will win a new 2014 Toyota Tundra, with a $250,000 bonus on the line for any rider who wins all three races.
The “Toyota Triple Challenge” will include the fifth race and third stop in Anaheim, Calif., on February 1, the seventh race of the season and Eastern Regional opener from Arlington, Texas, on February 15, and the anticipated return to the New York area for the 16th race of the season in East Rutherford, N.J., on April 26.
“In an already epic season, the Toyota Triple Challenge will add another exciting points race for $250,000 and a 2014 Toyota Tundra,” said Todd Jendro, vice president of two wheel operations, Feld Motor Sports. “With the parity of this season — three different winners in four races – The Toyota Triple Challenge is an extra incentive for the world’s top racers.”
Every competitor in the 450SX Class is eligible in the Challenge, and points will be awarded towards it during these three events. The rider with the most points at the conclusion of the three designated races will win a 2014 Toyota Tundra and will be recognized as the inaugural victor of the “Toyota Triple Challenge.” However, if any rider is able to take the checkered flag inside Angel Stadium, AT&T Stadium, and MetLife Stadium, he will receive $250,000 in addition to the truck.
“The Toyota Triple Crown is sure to turn the focus of the motorcycle world toward these three events,” said Les Unger, Toyota national motorsports manager. “As a long-time Monster Energy Supercross sponsor, we’re thrilled to help debut an exciting new program that’s sure to bring even more attention to the series. The $250,000 reward and a new 2014 Tundra are certain to have all the competitors going flat-out.”

Toyota has served as an official partner of Monster Energy Supercross for nine seasons. The platform provided by Monster Energy Supercross with its on-track branding and one-of-a-kind Pit Party provides an ideal avenue for Toyota to reach its consumers and potential buyers. As the Official Vehicle of Monster Energy Supercross, the Tundra has been a focal point for Toyota at the races, providing interactive demos for attendees inside the Pit Party and offering fun, competitive contests on the stadium floor for select lucky fans both in advance and during each race.
The “Toyota Triple Challenge” is the second initiative introduced for the competitors with Monster Energy Supercross, but the first for the riders of the premier 450SX Class. For several years, Toyota awarded a Tundra to the winner of the annual East/West Shootout for the 250SX Class in Las Vegas. Thanks in part to its title sponsorship of the Toyota/Yamaha/N-Fab/JGRMX squad, Toyota has invested even more in its support of the sport of supercross, with the “Toyota Triple Challenge” serving as its most ambitious and excited endeavor to date.
For the first-time ever, the entire Monster Energy Supercross season will air live on FOX Sports. FOX Sports 1 will air 13 races live and FOX Sports 2 will air four races live, in addition to every race re-airing on FOX Sports 2. The live Monster Energy Supercross programming on FOX Sports 1 and FOX Sports 2 also includes live coverage on the authenticated FOX Sports Go app.
For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com, the official website of Monster Energy Supercross. To follow Monster Energy Supercross on Facebook, Twitter and Instagram, log on to www.facebook.com/supercrossLive www.Twitter.com/supercrosslive and www.instagram.com/SupercrossLive.com. Subscribe to our YouTube Channel at www.youtube.com.SupercrossLive. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305.
About Toyota
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. There are nearly 1,500 Toyota, Lexus and Scion dealerships in the U.S. which sold more than 2.2 million vehicles in 2013. Toyota directly employs over 31,000 in the U.S. and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota’s annual purchasing of parts, materials, goods and services from U.S. suppliers totals over $26 billion.
For more information about Toyota,
visit www.toyota.com, www.toyotanewsroom.com or www.toyotainaction.com
About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports productions include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross and Nuclear Cowboyz®. Feld Motor Sports is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.
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