BELL HELMETS AND FREESTYLE MOTOCROSS LEGEND CAREY HART ANNOUNCE MULTI-YEAR PARTNERSHIP
Limited Edition Hart Luck Bell
Custom 500 Commemorating 75th Sturgis Motorcycle Rally Now Available
Exclusively From J&P Cycles
SCOTTS VALLEY, Calif. (JULY 2, 2015)
– Bell Helmets, an industry leader in innovative head protection, today
announced a multi-year agreement with freestyle motocross legend and
custom bike icon Carey Hart and his Hart Luck Brand. The agreement will
establish Hart as an official Bell brand ambassador and designer of
exclusive one-off limited edition Bell products that combine the power
and influence of the Bell and Hart Luck Brands.
The first collaborative product was unveiled today – a limited edition
Bell Custom 500 commemorating the 75th Anniversary of the famed Sturgis
motorcycle rally. The unique helmet will be sold on a preorder basis
exclusively through Jpcycles.com and at the J&P Cycles location at
the Sturgis Rally, August 3-9, 2015. Hart will be on hand in Sturgis at
the J&P location on behalf of Bell, to promote the helmet and sign
autographs for fans in attendance.
“There’s no brand that is more core and authentic to our industry than
Bell, and I’m honored and excited to officially be collaborating with
the company,” said Hart. “I only get involved with brands that I truly
believe in. I have been a fan of Bell for a long time, and that makes
this partnership extra special to me.”
Hart contributed the primary design for the commemorative Sturgis 75th
Anniversary Custom 500, with the remainder of the breathtaking finish
completed by renowned airbrush artist Chris Wood of Santa Barbara-based
paint shop Airtix.
“We’re extremely proud of this partnership with Carey – a true legend in
freestyle motocross and someone who represents the true spirit of
Bell’s democratic nature. Carey is a true motorcyclist and his love for
motorcycles does not stop at motocross. We see Carey just as much as a
custom bike enthusiast as we do a freestyle motocross rider and co-owner
of the RCH Supercross/Motocross team,” said Chris Sackett, Bell Helmets
Vice President. “He absolutely nailed it with the graphic he designed
for this Sturgis commemorative helmet, and we can’t wait to see what he
comes up with next.”
Hart is the latest in an elite roster of influencers who’ve partnered
with Bell on one-off product designs, including Barn Fresh, Tagger,
Headcase, Roland Sands Design, Corey Miller, Skratch, Airtrix and Chem
Candy.
The limited edition commemorative Custom 500 is now available online at
jpcycles.com. Fans in attendance can also purchase the helmet while
supplies last at J&P Cycles Sturgis booth.
Certification: DOT Sizes: XS, S, M, L, XL, XXL
MSRP: $199.95
MSRP: $199.95
For more information on the helmet please visit www.bellhelmets.com.
About BELL
From humble beginnings in the garage of a 1950’s Southern California speed shop to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of BRG, Inc. and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of motorcycle and cycling helmets and accessories. Bell is online at www.bellhelmets.com.
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