Bell Helmets Launches Moto-9 MIPS to Round Out the Industry’s Premier Line of Off-Road Performance Helmets

Courtesy of Bell Helmets

Addition of MIPS to Moto-9 Further Elevates Bell’s Award-Winning MX Platform and Completes the Most Technologically Sophisticated Lineup of Off-Road Helmets Available Today

SCOTTS VALLEY, CA – September 21, 2017 – Bell Helmets, an industry leader in helmet technology and innovation, today unveiled its 2018 MX and off-road category, highlighted by the new Moto-9 MIPS, an upgrade to one of Bell’s most-popular dirt helmets. By adding MIPS to the Moto-9, Bell now features one of its two most-advanced head-protection technologies, MIPS and FLEX, in every helmet in its MX/Off-Road category. The Moto-9 MIPS rounds out a dirt protection family of helmets that also includes the MX-9 Adventure MIPS, MX-9 MIPS, and Bell’s industry-leading Moto-9 Flex.

“We believe riders should have access to high-quality helmets and state-of-the-art technologies, regardless of price points,” said Chris Sackett, Bell Helmets Vice President. “Adding the Moto-9 MIPS to the line ensures that every Bell off-road helmet, at every price point, carries the promise of superior technology and the confidence that comes with it.”

MIPS, or Multi-Directional Impact Protection System, is a technology that was first used by Bell in its bicycle helmets before being introduced to powersports helmets last fall. MIPS, which is designed to manage energy from rotational and angular impacts, uses a slip-plane system that moves inside the helmet, mimicking the brain’s own protection system. This system allows the head to slide independent of the helmet during the most critical milliseconds of impact, thus reducing the violence to the brain which significantly reducing the risk of a serious brain injury.

In 2014, Bell set a new standard in the industry with the introduction the Moto-9 Flex. The helmet features Bell’s exclusive “progressive layering” technology, which is composed of three different materials, each designed to protect against specific impact velocities. Combining these three materials at varying densities creates an energy management system that protects against low, mid and high-speed impacts.

The Moto-9 MIPS, along with the rest of Bell’s technologically advanced dirt line is available online at www.bellhelmets.com and at select retailers.

2018 MX/Off-Road Lineup

• Moto-9 Flex – $649.95 – $699.95
• Moto-9 MIPS – $399.95
• MX-9 Adventure MIPS – $209.95 – $219.95
• MX-9 MIPS – $199.95 – $219.95
  

About BELL

Founded by Roy Richter in the garage of a Southern California speed shop in 1954, Bell redefined the racing helmet and in doing so spawned an entire industry. The company is synonymous with protection and progression, and for over 60 years champions in auto, motorcycle and bicycle competitions all over the world have used its helmets. Purpose built, Bell has set the standard for excellence and innovation with nearly every advancement in safety on the list of helmet “firsts.” The Scotts Valley, California company was acquired by Vista Outdoor in April 2016. Bell is online at www.bellhelmets.com

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada and Europe. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.

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