Bel-Ray toTiltle Sponsor Daryl Atkins at XGames

Courtesy of Bel-Ray

Bel-Ray to Title Sponsor
Darryl Atkins at X Games 15

July 30, 2009 – Farmingdale, NJ – Bel-Ray is
proud to announce that 7-time New Zealand MX and SX
Champion, Darryl Atkins, will be competing at X Games
on a Bel-Ray sponsored Honda CRF 450, Saturday,
August 1, 2009, live on ABC from 3–6 pm EST.
Atkins will be one of 20 riders invited to race for gold at
X Games 15 as he goes head-to-head with some of the
best SuperMoto riders in the world like James Stewart,
Jeff Ward, Brandon Currie and Micky Dymond. He has
been absent from the SuperMoto scene for the last six
months as he announced his retirement at the beginning
of the 2009 season. At X Games 15, Atkins returns to show the world he still has the speed and determination
to stand atop the podium with the help of Bel-Ray lubricants. His pit area will provide the opportunity for fans
to get a signed autographed poster from Darryl himself and talk about the Bel-Ray products he is using.
“I’m excited to have Bel-Ray as my title sponsor for X Games,” says Atkins. “This is giving me a great
opportunity to build a one-of-a-kind X Games specific bike. After dominating the AMA SuperMoto Unlimited
Series, and winning my last National, I feel very confident going into X Games 15. I’m right where I want to be
jumping back into pro racing where I left off, and look forward to the festivities!”
Bel-Ray’s Channel Marketing Manager, Carter Olcott, adds, “When Darryl approached us to title sponsor his
X Games SuperMoto efforts, we jumped at the chance to back him 100%. Darryl is a professional on and off
the track and the ideal representative for our brand and he still has the speed to bring home gold in front of
the millions that will be watching on ABC.”
Originally from New Zealand, Atkins is no stranger to the world of competition. After a 1994 car accident
that left him with detached nerves in his neck, Atkins surprised his doctors by returning to racing capturing
multiple national MX, SX and SuperMoto Championships in New Zealand and the United States. More
recently, he raced for the Factory Aprilia SuperMoto Team through 2008 and had several race wins under
them.
Bel-Ray has been a part of the motorcycle industry for more than 30 years. Bel-Ray is one of the world’s
most recognized high performance lubricant brands thanks to outstanding products like the unique Bel-Ray
Thumper 4-Stroke Racing Motor Oil, Bel-Ray Super Clean Chain Lube, and the exceptional Bel-Ray Foam
Filter Oil. Bel-Ray’s innovative research and development continue to provide motorcycle customers with
lubrication solutions that help reduce consumption, increase machine life, and provide long-term value.

FOR MORE INFORMATION PLEASE CONTA CT:
Bel-Ray Company, Inc.
Carter Olcott
Channel Marketing Manager
colcott@belray.com
press release
Bel-Ray Company, Inc. • P.O. Box 526 • Farmingdale, NJ 07727 USA • Tel +1 (732) 938 2421 • Fax +1 (732) 938 4232 • www.belray.com