Fox Head Inc. Appoints Industry Veteran CEO
Board Names Nick Adcock To Integrate Global Brand With Operational Excellence
IRVINE, CA. — Feb. 18, 2014
— Fox Head Inc. today announces its Board of Directors has appointed
Nick Adcock as Chief Executive Officer effective immediately following
the resignation of Pete Fox. Adcock has served as non-executive board
member with the company since January 2010.
“Nick was an easy choice for us to make,"
said Geoff Fox, Fox Head’s founder and member of the board of
directors. "His global executive experience within the action sports
industry, combined with his four years working on our board allows him
to hit the ground running. We are confident that with his vision and
experience the Fox brand will realize its full potential.”
Adcock has worked extensively with the
executive team on developing the global brand strategy for Fox and has
been active in the development of operational infrastructure to support
this plan since joining the board in 2010.
During his 30-year career, Adcock has
worked globally in executive roles with traditional and action sports
brands. He served as Global President of DC Shoes where he oversaw their
evolution to a global action sport brand from a U.S. skate shoe
company, growing annual revenue to $465 million from $150 million in
less than five years.
“The leadership position Fox has created
during its 40 years in motocross allows us a platform and an innovation
mindset that many in the action sports industry can only dream of," said
Adcock. "It is an honor to lead this amazing brand and work with the
talented and passionate people we have at Fox.”
Founded in 1974, Fox Head Inc. has
maintained its position as the innovation leader in the MX industry by
designing and producing motocross protection and apparel for the world’s
best riders. Building off this athlete-driven design philosophy the
company has expanded its activity and products into MTB, BMX, Surf and
Wakeboarding.
Fox is a privately held company with offices in Irvine, CA; Morgan Hill, CA and Barcelona, Spain.
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