Courtesy of Powersports Media
IRVINE, Cal. (March 3rd) – Powersport Media is proud to announce the
acquisition of Cycle News, America’s Motorcycle News Source™, in a
purchase agreement with Motorcycle Aftermarket Group (MAG) in which all
staff, properties, editorial and sales efforts remain intact and
ongoing.
Powersport Media LLC was founded by Sean Finley, Bryan Robb and Jesse
Ziegler to take over ownership of Cycle News. These three industry
professionals have vast experience in publishing, digital media and
editorial content and look forward to working with the Cycle News team
to expand on the potential for the iconic brand. Digital Throttle, which
has been contracted by MAG to manage the advertising sales operations
for Cycle News for the last five years will continue to serve that role.
So it will be business as usual for the advertisers.
The Cycle News website and weekly digital magazine content will
continue to be managed by Editor, Kit Palmer, Road Test Editor, Rennie
Scaysbrook, and Art Director, Sunny Kwon, who also have the support of a
talented pool of contributors. The website was re-launched in November
with a new mobile responsive design and the digital magazine continues
to provide timely content to a loyal readership. Readers spend an
average of 15 minutes per session reading the magazine, consuming the
extensive bike test, news and event coverage in a unique, multi-media
format.
“Like many motorcycle enthusiast, I grew up reading Cycle News and it
has been exciting to work with the team over the past five years,” said
Sean Finley, co-founder of Powersport Media. “Cycle News serves a
unique niche in the market with the timeliest bike and product reviews
available and most in-depth racing and industry news coverage. The
all-digital delivery aligns with media consumption trends and we have
some exciting ideas to expand delivery options and readership.”
“On behalf of the Cycle News staff I thank MAG for their partnership
over the last five years,” said Kit Palmer, Editor. “They kick-started
the all-digital magazine format and have been a supportive partner of
our efforts. Cycle News was founded and thrived for many years as a
small, independent company and now is a great time to return to that
environment. We look forward to being more nimble and embracing new
ideas to serve and grow our readership.”
“Cycle News is an industry leader, and has been for over five
decades, bringing motorcycle news and information to all those seeking
it,” Kevin Strawbridge, President, MAG Media Group, said. “MAG was
honored to be a custodian of this publication since 2010 and are equally
excited to be turning over the reins to Powersport Media, LLC. The
staff, including Kit Palmer, Rennie Scaysbrook and Sunny Kwon, and the
long-time contributors, has been instrumental in creating the content
that makes Cycle News a top ‘go to’ resource. We are looking forward to
seeing how this grows in the years ahead.”
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