BELL HELMETS ANNOUNCES ATHLETE ROSTER FOR ITS 2018 DIRT TEAM

Courtesy of Bell Helmets

SCOTTS VALLEY, Calif. (January 5, 2018) – Bell Helmets, an industry leader in helmet technology and innovation, today announced its dirt team ambassador roster for the start of the 2018 Motocross and Supercross seasons. This season’s ambassador lineup will compete wearing Bell’s innovative Moto-9 Flex helmet, the industry’s most technologically advanced dirt helmet.

Bell’s 2018 dirt team roster includes some of the top riders in their respective disciplines, including 2017 450MX champion Eli Tomac, top-10 finisher Cooper Webb and more. The team will not only use Bell helmets on the track but will also play a role in product development, providing hands-on feedback that will be utilized in the development of future products.

“The roster of elite competitors that have chosen Bell over the years, features the most historic names in motocross and serves as a dramatic testament to our ongoing commitment to being the industry standard in performance and safety innovation,” said Chris Sackett, Bell Helmets Vice President.

“Our elite riders not only bring us significant brand exposure and credibility, but they play a valuable role in our ongoing product development efforts, providing us valid and applicable feedback that allows us to constantly improve.”

“Bell truly makes each of us feel like part of one big family, and I am honored to be associated with such an iconic, innovative brand,” said Webb. “In our game, the slightest distraction can cost you a race, and wearing a helmet as comprehensive as the Moto-9 Flex allows me to maintain the level of intensive focus that is required to end up on the podium.”

Bell’s full lineup of dirt ambassadors includes:

• Eli Tomac, 450 SX/MX
• Cooper Webb, 450 SX/MX
• Jake Weimer, 450 SX/MX
• Tyler Bowers, 450 SX/MX
• Cole Martinez, 450 SX/MX, 250 SX/MX
• Aaron Plessinger, 250 SX/MX
• Justin Cooper, 250 SX/MX
• Mitchell Oldenberg, 250 SX/MX
• Dylan Ferrandis, 250 SX/MX
• Colt Nichols, 250 SX/MX
• Adam Cianciarulo, 250 SX/MX
• Martin Davalos, 250 SX/MX
• Joey Savatgy, 250 SX/MX
• Austin Forkner, 250 SX/MX
• Michael Leib, 250 SX/MX
• Justin Heoft, 250 SX/MX
• Justin Hill, 250 SX/MX
• Bradley Taft, 250 SX/MX
• Brandon Hartranft, 250 SX/MX
• Challen Tennant, 250 SX/MX
• Ramy Alves, 250 SX/MX

The Moto-9 Flex features the latest in helmet innovation, including Bell’s exclusive “progressive
layering” technology which protects riders against low-, mid-, and high-speed impacts, making it Bell’s safest helmet to date. The Moto-9 Flex is available online at www.bellhelmets.com and at select retailers.

Certification: Snell M2015, DOT, (Outside of U.S.: ECE or AS/NZ)
Sizes: XS, S, M, L, XL, XXL
MSRP: $599.95 – $649.95

For more information on the helmet, please visit www.bellhelmets.com.

About BELL
Founded by Roy Richter in the garage of a Southern California speed shop in 1954, Bell redefined the racing helmet and in doing so spawned an entire industry. The company is synonymous with protection and progression, and for over 60 years champions in auto, motorcycle and bicycle competitions all over the world have used its helmets. Purpose built, Bell has set the standard for excellence and innovation with nearly every advancement in safety on the list of helmet “firsts." The Scotts Valley, California, company was acquired by Vista Outdoor in April 2016. Bell is online at www.bellhelmets.com

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