GEICO AMA EnduroCross welcomes Sidi Boots as series sponsor

Courtesy of Endurocross

GEICO AMA EnduroCross welcomes Sidi Boots as series sponsor

Premier Italian off-road/MX boot manufacturer began producing moto boots in 1969 and caps off their 40^th-anniversary year by aligning themselves with GEICO EnduroCross

ANAHEIM, Calif., (Jan. 20, 2010) – Officials at GEICO AMA EnduroCross Series, presented by E3 Spark Plugs, welcomes Sidi boots to the list of great sponsors backing the 2010 series that opens this summer at Vegas’ Orleans Arena.

Evolving from a then highly-innovative approach to hiking boot construction, Sidi Sport entered the motocross field some 40 years ago – sold as the “Full Bore” brand in the States to all you old schoolers. Since 1969 Sidi has continually strived to create the most innovative, functional and best-fitting MX boots on the market, backing and testing its product with legendary names like Joel Robert while putting the Sidi brand name on the map.

Since then off-road greats such former GEICO EnduroCross champ Ricky Dietrich, along with international off-road stars such as Stefan Everts, Juha Salminen, Kurt Caselli and Destry Abbott all run the recognizable Italian boots in the harshest conditions possible for man and machine. Sidi’s are at home on the International Six Days Enduro (ISDE) battlefields, torturous Baja, the GNCCs WORC series’ and, of course, holding up through the mind-bending obstacles that make up GEICO EnduroCross.

“With the jagged rock crossings, massive boulder mountain, loose logs, felled trees, water hazards, mud, sand and all things slippery, grippy, wet and muddy, EnduroCross should prove to be the optimal test grounds for the Sidi off-road boot line,” said Sidi’s Bill Berroth. “EnduroCross is like a laboratory for off-road equipment with a house packed full of the most discerning enthusiasts. Sidi welcomes the challenge and looks forward to again proving the worthiness of our boots through our partnership with EnduroCross.”

Added Lance Bryson, Director of Sales & Marketing for GEICO EnduroCross: “Sidi has been around forever and with good reason – they make some of the best boots in the world with attention to quality and workmanship unsurpassed in our industry. We’re pumped to have Sidi on board this year with GEICO EnduroCross and look forward to working as a team to help further the great reputation of their boots through EnduroCross’ live events and widespread industry interest.”

For more information on Sidi Boots, link to: www.motonation.com

2010 GEICO EnduroCross schedule:

Date                Venue                                                 City/State

July 17             The Orleans Arena                             Las Vegas, Nev.

Aug. 14            Lazy E Arena                                      Guthrie, Okla.

Aug. 27            Pepsi Coliseum                                  Indianapolis, Ind.

Sept. 11           Comcast Arena                                   Everett, Wash.

Oct. 30                        National Western Complex                 Denver, Colo.

Nov. 20            The Orleans Arena                             Las Vegas, Nev.             

Combining multiple off road motorcycle racing disciplines such as western U.S. desert enduro racing and eastern cross country racing with technical trials-style riding, GEICO EnduroCross showcases riders from all over the world that excel in these fields.

EnduroCross tracks incorporate various elements of off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole… and even a few special obstacles like giant tires thrown in!  Known as the “toughest racing on two wheels,” this indoor version of extreme off road racing will certainly keep you on your feet. The GEICO Powersports AMA EnduroCross series will be captured by the Versus Network, to be aired on the popular grassroots racing program; The Lucas Motorsports Hour. With its excitement and unpredictability, the EnduroCross championship has always down to the wire and this year will be no different as the series starts and finishes at Vegas’ Orleans Arena! Don’t miss your chance to see GEICO Powersports AMA Endurocross “Live” - and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.

For rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com. 

For TV airing dates/times visit www.motorsportshour.com