Ohio-based Kenda Tire joins forces as official tire of 2010 GEICO AMA EnduroCross Series

Courtesy of Endurocross

Ohio-based Kenda Tire joins forces as official tire of 2010 GEICO AMA EnduroCross Series

Longtime powersports tire manufacturer - familiar to both off-road and motocross riders/racers alike - steps up to sponsor the world’s premier indoor off-road series

ANAHEIM (Jan. 12, 2010) – Officials at GEICO AMA EnduroCross Series, presented by E3 Spark Plugs, are pleased to announce a new multi-year presenting level sponsorship program with longtime powersports tire manufacturer, Ohio-based Kenda Tire for the upcoming 2010 competition season.

Kenda, now the official tire company for GEICO EnduroCross, has produced off-road and motocross tires since the sports’ halcyon days here in the United States. From the Millville, Washougal and Southwick II and Triple, Kenda covers the entire spectrum of dirt bike riders’ needs – from weekend warriors to competition racers.

“Speaking for everyone at Kenda Global, we’re pleased to be on board with EnduroCross and look forward to the Kenda brand making an immediate impact with the sport’s professional and amateur competitors, as well as the many off-road enthusiasts that follow the sport,” said Kenda’s Gus Niewenhous. “Kenda was built on its customer service, so we fully intend to take advantage of our new partnership with EnduroCross in reaching out and showing off the Kenda brands at every EnduroCross series event across the nation.”

Founded in 1962, Kenda has worked to develop and expand its product selections. In addition to its off-road and MX tires Kenda offers a full range of ATV and street bike tires, along an extensive line of off-road and street bicycle tires – many of which are used for competition motorcycle cross-training.

“Kenda’s a well-know, competitively priced off-road tire line that gets high marks from the guys who run them,” said Lance Bryson, Director of Sales & Marketing for GEICO EnduroCross. “GEICO EnduroCross is pleased to be associated with such a reputable tire company and we look forward to partnering on numerous promotions throughout the 2010 competition season with Kenda.”

One of the GEICO EnduroCross racers that runs Kenda tires is Jason Raines. And the six-time national hare scrambles champion feels strongly that Kenda will be a solid fit with GEICO EnduroCross. “Kenda’s a real aggressive company with an emphasis on off-road racing and they’ll be motivated to help make the EnduroCross series the best it can be,” said Raines. “I run Kendas and put them through unbelievably extreme conditions when I race, train and instruct. The engineering and design that goes into Kenda tires makes them one of the best brands on the market, something which I trust both my professional racing and off-road instructional careers with.”

Kenda is a leading manufacturer of motorcycle, ATV, bicycle, industrial and trailer tires. More recently Kenda began producing quality automotive tires and tubes for worldwide distribution. Since the company’s inception in 1962, Kenda has operated on core values of honesty, innovation, quality and customer service. For nearly 50 years Kenda has continued to develop and expand its product selections to meet changing market demands. For more information, including spec on all of Kenda’s off-road, MX and ATV tires, link to: www.kendausa.com

2010 GEICO EnduroCross schedule:

Date                Venue                                                                       City/State

July 17             The Orleans Arena                                          Las Vegas, Nev.

Aug. 14            Lazy E Arena                                                   Guthrie, Okla.

Aug. 27            Pepsi Coliseum                                                Indianapolis, Ind.

Sept. 11           Comcast Arena                                                Everett, Wash.

Oct. 30             National Western Complex                              Denver, Colo.

Nov. 20            The Orleans Arena                                          Las Vegas, Nev.             

Combining multiple off road motorcycle racing disciplines such as western U.S. desert enduro racing and eastern cross country racing with technical trials-style riding, GEICO EnduroCross showcases riders from all over the world that excel in these fields.

EnduroCross tracks incorporate various elements of off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole… and even a few special obstacles like giant tires thrown in!  Known as the “toughest racing on two wheels,” this indoor version of extreme off road racing will certainly keep you on your feet. The GEICO Powersports AMA EnduroCross series will be captured by the Versus Network, to be aired on the popular grassroots racing program; The Lucas Motorsports Hour. With its excitement and unpredictability, the EnduroCross championship has always down to the wire and this year will be no different as the series starts and finishes at Vegas’ Orleans Arena! Don’t miss your chance to see GEICO Powersports AMA Endurocross “Live” - and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.

For rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com. 

For TV airing dates/times visit www.motorsportshour.com

Source Interlink Media Motorsports:
Encompassing the highly successful AMA MiniMotoSX,  the GEICO Powersports AMA EnduroCross Championship Series and the GEICO Powersports AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.com or www.endurocross.com