Monster Energy Renews as Supercross Title Sponsor with Multi-Year Agreement AMA Supercross to glow onster green in 2010

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Courtesy of Feld Entertainment
AURORA, Ill. – No. 1 in the United States* – Monster Energy – steps up again in 2010 with a multi-year agreement as title sponsor of Monster Energy AMA Supercross, an FIM World Championship, beginning with the popular 17-race championship opener today at Anaheim’s (Calif.) Angel Stadium.

With household action sports names like McGrath, Carmichael and Stewart – all of whom won championships running the Monster Energy M-claw logo, Monster’s long-standing association with the sport of supercross remains unparalleled in the energy drink industry.

“More than just a sponsor, Monster Energy, with its iconic logo, massive stable of professional and amateur-sponsored athletes and the legions Monster Army members make for an incredible partnership with Feld Motor Sports and supercross,” said Charlie Mancuso, President of Feld Motor Sports. “Monster Energy delivers a highly loyal following that’s already well-versed in action sports and very much in tune with the sport of supercross.

“Feld Motor Sports, for the third-straight year, welcomes Monster Energy back on board as the title sponsor of Monster Energy AMA Supercross, an FIM World Championship.”

Monster Energy supports motorsports around the world. From the success of Formula 1 World Champion Jenson Button and 2009 MotoGP champion Valentino Rossi, Monster Energy is enjoying a level of popularity and exponential growth from all points of the planet.

Here in the States the growth is most apparent with Monster Energy’s taking over of the No. 1 by-volume energy drink sales, thanks much to the hard-driving stake it claims in the competition dirt bike industry (Monster Energy/Kawasaki, Monster Energy/Pro Circuit/Kawasaki and Monster Energy/Kawasaki Team Green), along with a stable of core board sports and bicycle athletes that command the King’s share of medals at events such as the ESPN X Games and AST Dew Tour. Household action sports names such as Mirra, Bestwick, PLG and Lutzka join the ranks of extreme powersports legends in Hibbert, Thacker, Adams and Capes in lending credence to the core nature of Monster Energy.

“Action sports all meet together at the top with Monster Energy Supercross,” says Monster Energy President Mark Hall. “We look forward to partnering again this year with Feld Motor Sports and wish all of the amazing athletes that contest Monster Energy Supercross the best of luck and a safe and successful 2010 competition season.”

Tapping into Monster Energy Supercross’ energy at every level, Monster’s daily-growing Monster Army (www.monsterarmy.com) extends the supercross experience with an online action sports community and social networking effort that unparalleled in the industry. With roots in skateboarding, core snow sports, surfing, BMX and the like, the Monster Army widens the already sizable demographic that supercross has built over the past four decades.

2010 Monster Energy Supercross Championship Schedule
1/9 Anaheim, California Angel Stadium
1/16 Phoenix, Arizona Chase Field
1/23 Anaheim, California Angel Stadium
1/30 San Francisco, California AT&T Park
2/6 San Diego, California Qualcomm Stadium
2/13 Anaheim, California Angel Stadium
2/20 Indianapolis, California Lucas Oil Stadium
2/27 Atlanta, Georgia Georgia Dome
3/6 Daytona Beach, Florida Daytona International Speedway
3/13 Toronto, Canada Rogers Center
3/20 Arlington, Texas Cowboys Stadium
3/27 Jacksonville, Florida Jacksonville Municipal Stadium
4/10 Houston, Texas Reliant Stadium
4/17 St. Louis, Missouri Edward Jones Dome
2/24 Seattle, Washington Qwest Field
5/1 Salt Lake City, Utah Rice Eccles Stadium
5/8 Las Vegas, Nevada Sam Boyd Stadium

For more information on the Monster Energy® AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305.

About Feld Motor Sports
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, SuperBull, Monster Energy® Supercross, AMA Arenacross Series, Nuclear Cowboyz, Gravity Slashers, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

About Monster Energy
Monster Energy supports the scene. Be it SX, surfing, BMX, go-karts, pit bikes, MX, mountain bikes, PWC racing, off road, rally, insane distance jumping, MotoGP, road racing, supermoto, FMX, skate, rock crawling, wake, surf, snow – name it – seems athletes and bands are rockin' Monster Energy more than anything these days. Check out the types - Original Monster Energy, Lo-Carb Monster, Monster Assault, Monster's fruit juice hybrids dubbed Monster Khaos, Monster M-80 and Monster MIXXD, the ground-breaking Java Monster and X-Presso Monster premium coffee & cream drink line supercharged with Monster Energy's blend, 3 oz. Monster Hitman Energy Shooters, Monster Import, and the new nitrous oxide injected Nitrous Monster. Fans and racers contesting the 2010 Monster Energy AMA Supercross Series will be diggin’ ‘em – so will you. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com.

*A.C. Nielsen Unit Share