2011 Lucas Oil AMA Pro Motocross Championship to be Telecast in Over 104 Countries, Reaching 200 Million Global Households

Courtesy of MX Sports
MORGANTOWN, W.Va. (May 17, 2011) - MX Sports Pro Racing and Alli, the Alliance of Action Sports, announce today that the 2011 Lucas Oil AMA Pro Motocross Championship will be broadcast into millions of homes across the globe. This season, the international broadcast schedule is highlighted by 24 hours of live simulcasts of the final motos for both the 250 and 450 classes and 15 one-hour weekly highlight shows. The world's most prestigious motocross championship will be broadcast to 104 countries throughout the world, with a global reach of over 200 million households across six continents.
On the heels of a breakthrough domestic television package in the U.S. that will feature exclusive coverage of the Lucas Oil AMA Pro Motocross Championship on NBC Sports, SPEED and Fuel TV, the international telecasts will be hosted on eight different networks across the world - AB Motors, ESPN Brazil, Extreme Channel, Motors TV, Moto TV, SPEED Australia, SPEED Canada and SuperSport International.
"We strive to offer our viewers the most popular and the highest caliber sports possible," said Carlos Maluf, Head of Acquisitions for ESPN Brazil. "The AMA Pro Motocross property is a great addition to ESPN and our HD lineup, and we look forward to its continued success on the network."
The broadcast partnerships with ESPN Brazil, Motors TV, SPEED Australia and SPEED Canada will present live and same-day coverage of American Motocross to 41 different countries and 30.2 million households. Extreme Channel, the widest-reaching outlet with 30 million households across 52 countries, will feature highlights of the entire championship, as will AB Motors (five million households in nine countries), Moto TV in Italy (4.7 million households in one country) and SuperSport International throughout South Africa and its surrounding area (three million households in 45 countries).
"We're extremely excited to have secured live coverage of the AMA Motocross Championship Series for the first time in 2011," added Frédéric Viger, Head of Programming and Acquisitions for Motors TV. "Having featured highlights last season, we are well aware of the popularity of the series among European motocross fans and we've acknowledged this by handing the championship our much-coveted, primetime Saturday night slot. The new season looks set to be very exciting, with an incredible field of the world's very best riders competing in the 2011 championship."
In all, this is the largest international programming offering to date and the 2011 Lucas Oil AMA Pro Motocross Championship, celebrating 40 years of American Motocross, is sure to be one of the most competitive and historic seasons in history.
The 2011 Lucas Oil AMA Pro Motocross Championship kicks off on Saturday, May 21 from the Rockstar Energy Hangtown Motocross Classic in Rancho Cordova, Calif. For more information or to purchase tickets, visit www.allisports.com/motocross.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship.  The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States.  Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators.  Visit www.mxsportsproracing.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the Dew Tour, Winter Dew Tour, China Invitational, King of Wake series, and the Gatorade Free Flow Tour.  Alli TV Productions creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.  Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." Visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.
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