GoPro Signs Multi-Year Deal to Support American Motocross and the 2011 Lucas Oil AMA Pro Motocross Championship

Courtesy of Go Pro

GoPro Signs Multi-Year Deal to Support American Motocross and the 2011 Lucas Oil AMA Pro Motocross Championship

MORGANTOWN, W.Va. - After breaking into American Motocross last season with its revolutionary high-definition cameras, MX Sports Pro Racing and Alli, the Alliance of Action Sports, announce GoPro's return for 2011 and beyond as an official supporter of the Lucas Oil AMA Pro Motocross Championship.

GoPro's HD HERO line of cameras and accessories has transformed the way live action is captured today by introducing a truly unique perspective to the world of motocross. This enables viewers to get a first-hand feel for the rush riders encounter out on the track. After an impressive intro to the sport last season, the leader in HD sports cameras returns on a whole new level, prepared to deliver fresh, new footage for 2011.

"GoPro is very excited to be back as the Official Sports Camera of the Lucas Oil AMA Pro Motocross Championship," said Justin Wilkenfeld, GoPro Director of Sports Marketing. "The series is one of the most dynamic and grueling race series on the planet and we are proud to support both the riders and the sport. We feel that the rugged and versatile design of the GoPro cameras along with the high-quality images they capture are a perfect fit for the physically demanding nature of professional motocross racing."

GoPro's attendance at the track will be stronger than ever as several riders will be sporting the pocket-sized HD HERO cameras on their helmets at any given round. Additionally, several of GoPro's professional shooters will capture one-of-a-kind perspectives as the world's best motocross riders go bar-to-bar throughout the summer. In an effort to increase their support of American Motocross, GoPro will bring a wider viewership to the sport and the series through unique GoPro-produced content that will be distributed through the brand's social media platform and at the MX video channel on GoPro.com. Having already established itself as a strong presence within the action sports industry, GoPro fans are familiar with the amazing and unique shots that the HD HERO can deliver. Now, they will have a chance to enjoy a fresh look at motocross and possibly discover a new passion for the sport.

"It is great to have GoPro renew their partnership with the Lucas Oil AMA Pro Motocross Championship for an additional three years," said Alli's GM of Strategic Partnerships Mark Carter. "Their products have been bringing our sport a great perspective in capturing the intense racing action of this series and we look forward to utilizing their developing technologies in the years ahead."

As always, fans of the Lucas Oil AMA Pro Motocross Championship can see the incredible footage through the premier television broadcasts, in addition to exclusive series content on the web at www.allisports.com.

The 2011 Lucas Oil AMA Pro Motocross Championship kicks off this Saturday, May 21, from the Rockstar Energy Hangtown National in Rancho Cordova, Calif. Tickets are on sale at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.

For more information on the 2011 series, please log on to www.allisports.com/motocross.

For media information about the Lucas Oil AMA Pro Motocross Championship, please contact Media Manager Brandon Short via email at media@mxsportsproracing.com or by phone at 949-365-5750.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the Dew Tour, Winter Dew Tour, China Invitational, , King of Wake series, and the Gatorade Free Flow Tour. Alli TV Productions creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.

GoPro
Based in Half Moon Bay, California, GoPro is the world's leading activity image capture company. GoPro's HD HERO line of wearable and gear mountable cameras are used by more consumers and video production professionals than any other camera in its class. GoPro's HD HERO line of wearable and gear mountable cameras and accessories are sold in over 60 countries, in specialty sports retailers, Best Buy, and at gopro.com.

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