Muscle Milk Returns to Support the 2011 Lucas Oil AMA Pro Motocross Championship Activation Highlighted by Recovery Rider of the Day Award

Courtesy of Muscle Milk

Muscle Milk Returns to Support the
2011 Lucas Oil AMA Pro Motocross Championship
Activation Highlighted by Recovery Rider of the Day Award

MORGANTOWN, W.Va. - MX Sports Pro Racing, and Alli, the Alliance of Action Sports, announce the return of Muscle Milk, a lactose-free, protein-enhanced beverage, in its role as a top-tier sponsor and the "Official Protein Provider" of the 2011 Lucas Oil AMA Pro Motocross Championship. As part of its support of American Motocross, Muscle Milk will once again implement the popular Recovery Rider of the Day Award at all 12 rounds of this season's championship.

Muscle Milk broke into the sport of motocross at the start of the 2008 season as a presenting sponsor of the MDK KTM race team. In 2010, the brand signed on as title sponsor of the Joe Gibbs Racing MX team. Since then, its presence within the industry and popularity amongst motocross fans has grown exponentially. This season, the Muscle Milk/Toyota/JGR squad features Justin Brayton, who has been a Muscle Milk athlete since 2008, and newcomer Davi Millsaps - each of whom will compete for a chance at the 450 Class title.

During Muscle Milk's introductory season in 2008, the brand also became an integral part of the Lucas Oil AMA Pro Motocross Championship. In an effort to further establish itself in the world of motocross and become a name synonymous with the sport and its athletes, Muscle Milk introduced the Recovery Rider of the Day Award. This summer, Muscle Milk will recognize the 450 Class rider who boasts the best increase in finishing position from Moto 1 to Moto 2, excluding any riders who record a DNF, at each round of the championship by awarding him $500 for his tenacity.

"The Recovery Rider of the Day is all about acknowledging riders who were able to recover from Moto 1 to Moto 2," said Muscle Milk's Shane McCassy "Motocross is an intense sport with many variables, so bad motos are part of it. With Muscle Milk's key functionality being exercise recovery, this award ties perfectly into our product."

The added incentive for the riders who experience adversity out on the track is just one of the many ways in which Muscle Milk supports the sport of motocross. Additionally, the brand's mobile training center not only provides a place for riders to grab a Muscle Milk after a tough day on the track, but also gives them a place to warm up, cool down, or workout with some of the latest equipment from Orbea Bicycles and Concept 2.

The 2011 Lucas Oil AMA Pro Motocross Championship kicks off this Saturday, May 21, with the Rockstar Energy Hangtown National in Rancho Cordova, Calif.

Tickets for the upcoming Lucas Oil AMA Pro Motocross Championship are on sale now at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.

For more information on the 2011 tour, please log on to www.allisports.com/motocross.

For media information about the Lucas Oil AMA Pro Motocross Championship, please contact Media Manager Brandon Short via email at media@mxsportsproracing.com or by phone at 949-365-5750.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the Dew Tour, Winter Dew Tour, China Invitational, , King of Wake series, and the Gatorade Free Flow Tour. Alli TV Productions creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.

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