SAN CLEMENTE, CA (January 6, 2016) – Ethika
is excited to announce the addition of three new supercross athletes
for the 2016 season. The new athletes will join an iconic group of
motocross talent lead by Travis Pastrana.
The group is lead by current West Coast Lites Champion Cooper Webb, former West Coast Lites Champion Broc Tickle, and former 250MX Champion Dean Wilson. The team will compliment the recently released performance styles and new colorways. The styles are available in Ethika retailers and online at www.ethika.com.
The underwear brand has motocross roots that date back to 2001 when Founder Malcolm McCassy used his influence to help guide some of the sport’s fastest growing stars. The amateur nationals and supercross races were the original testing grounds for the first pair of Ethikas launched by the brand. “Webb, Tickle, and Wilson have always been family, I’ve watched these rippers grow up, heck Dean used to camp out at my dad’s track when he was like 10 years old,” said McCassy. “Pumped to see all our athletes feeling the difference in the new performance styles, we’ve been working hard to continue innovating our products. Here’s to a great 2016 season…welcome to the team boys!”
Ethika is focused on expressing every person’s individuality across a
variety of cultures including, skateboarding, motocross, bmx,
snowboarding, surfing, basketball, football, music, art, and fashion.
More Ethika news, photos, and videos can be found on Twitter (@ethika), Instagram (@ethika), and online at www.ethika.com.
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The group is lead by current West Coast Lites Champion Cooper Webb, former West Coast Lites Champion Broc Tickle, and former 250MX Champion Dean Wilson. The team will compliment the recently released performance styles and new colorways. The styles are available in Ethika retailers and online at www.ethika.com.
The underwear brand has motocross roots that date back to 2001 when Founder Malcolm McCassy used his influence to help guide some of the sport’s fastest growing stars. The amateur nationals and supercross races were the original testing grounds for the first pair of Ethikas launched by the brand. “Webb, Tickle, and Wilson have always been family, I’ve watched these rippers grow up, heck Dean used to camp out at my dad’s track when he was like 10 years old,” said McCassy. “Pumped to see all our athletes feeling the difference in the new performance styles, we’ve been working hard to continue innovating our products. Here’s to a great 2016 season…welcome to the team boys!”
Ethika is focused on expressing every person’s individuality across a
variety of cultures including, skateboarding, motocross, bmx,
snowboarding, surfing, basketball, football, music, art, and fashion.
More Ethika news, photos, and videos can be found on Twitter (@ethika), Instagram (@ethika), and online at www.ethika.com.
About Ethika:
Located in San Clemente, Ethika was founded in 2001 with the mission
of filling a void in the underwear category. The company has become a
category leader with a focus on creating the perfect fit and infusing it
with style. No matter what your passion, talent, or daily life
includes, Ethika is the brand that is with you everywhere.
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