MONACO (Principality of Monaco), 2 February, 2016 – Youthstream is announcing today a new multi-year agreement with Alpinestars, the world’s leading motorsport performance footwear, protection and apparel company.
The agreement sees Alpinestars continue
as the ‘Official Protective Footwear and Apparel Partner’ of the
FIM Motocross World Championship, which this year commences on February 27 with the MXGP of Qatar and will visit Thailand, Argentina, Mexico, the US and Europe.
Alpinestars has been at the very heart
of motocross for over five decades, innovating and developing
class-leading off-road performance products and material technologies
for its professional riders and customers in one of the most demanding
forms of motorsport.
The agreement, which builds on decades
of cooperation with Youthstream, means Alpinestars will have visibility
throughout the entire 2016 MXGP season, with premium track-side branding
as well as paddock promotions and GP activations.
At the heart of its involvement in MXGP,
Alpinestars’ racing program continues to focus on its core objectives
of giving world-class athletes – such as MXGP champions Romain Febvre,
Tim Gajser and Jeffrey Herlings – improved protection, performance and
comfort, while developing and testing new technologies to ensure its
customers receive the same performance innovations as those of the
world’s best professional off-road riders.
Mario Marini, Youthstream’s Director of
Corporate Relations, said: “The last two years of partnership between
the MXGPs and Alpinestars have been like a smooth first class journey
for two companies that share vision and relentless desire for
improvement and growth. Literally, it took minutes to formalize our
continuing partnership and we are very glad that Alpinestars is part of
our program as they do not only bring along their incredible history,
quality, design and reputation, they are also extremely proactive and
committed in promoting our sport and supporting in every way possible
the MXGPs all around the world”.
“Alpinestars has been developing
technology for motocross racers for over 50 years,” said Gabriele
Mazzarolo, President of Alpinestars. “We are continuously pushing the
boundaries of innovation and ensuring that both top class athletes and
customers enjoy the benefits of our world class products. The MXGP
Championship, where so many Alpinestars riders have won titles, is an
important part of our drive to prove new riding performance technologies
at the highest level and the continuing partnership with Youthstream,
who have contributed greatly to the development of world motocross, is a
natural and mutually beneficial relationship in helping to promote
enjoyment and safety for the sport”.
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