Courtesy of Nitro Circus
(Los Angeles CA / Wednesday - February 10, 2016) Nitro Circus has
entered into a game-changing partnership with co-founder Travis
Pastrana. With this milestone agreement, Pastrana is a fully sponsored
Nitro Circus athlete and Nitro Circus now has exclusive branding rights
to Pastrana's headwear and apparel. The action sports superstar will
wear a Nitro Circus-branded helmet and hat at all events and public
appearances. For Pastrana, this reflects his commitment to the company
he created 13 years ago and its meteoric rise. It is also a seismic
shift in the action sports landscape given Pastrana's 10-year
association with Red Bull.
"To step back and see where Nitro
Circus has come is just awesome," said Pastrana. "I want to say thank
you to Red Bull. They have been incredibly supportive. But, this was a
very special opportunity to build on what we've done and take it to the
next level. I'm so pumped to wear the Nitro Circus red, white and blue
and am psyched about where we are headed."
"This is another
phenomenal achievement for Travis. He created something from scratch
that is now recognized as the biggest and best action sports brand in
the world - a tremendous accomplishment," said Michael Porra, Nitro
Circus CEO and creative director. "To see Travis in his new helmet, it's
like he's coming home. It gives me goose bumps to be honest."
Backstage at Stockholm's Tele2 Arena, prior to the first show of a
highly anticipated world tour, fellow Nitro Circus co-founder Jeremy
Rawle unveiled Pastrana's new helmet. Custom designed by Santa Barbara,
California artist Chris Wood, it features Pastrana's trademark plaid
interspersed with the Nitro Circus throwback word mark and pearl white
stars frame both sides. As Rawle likened the event to a king receiving
his new crown, Pastrana savored the moment while his Nitro Circus
teammates roared in approval. To see this emotional presentation as well
as footage of Pastrana leading the Nitro Circus crew in his new gear
for the first time, check the video above.
Nitro Circus' Stockholm show kicked off a huge year for the action
sports entertainment collective. In the coming months, fans will feel
closer than ever to all of the action as Nitro Circus will launch a new
consumer products' range, including exclusive headwear and apparel
designs not available at Nitro Circus Live shows. Inspired by its
world-class athletes and their courageous record-breaking achievements,
these street-smart and fashion-forward designs will be available at
specialty retailers worldwide. "We can't wait to roll out our new
consumer products' range. The headwear and apparel lines will be 100
percent in line with Nitro Circus's brand essence," said Peter Maule,
global head of licensing for Nitro Circus. "We are also currently
negotiating with several industry leading companies in gaming, toys and
other sectors as we continue to seek new and innovative ways to partner
with top tier organizations."
Much more is on the horizon in 2016: Nitro Circus Live will continue
its European swing through February, which includes multiple shows at
London's O2 Arena and Paris' AccorHotels Arena (formerly The Bercy). A
return to North America will follow in April, with over 40 dates in the
United States and Canada on the way. An Australian tour launches in May
and more tour dates worldwide will be announced soon. The inaugural
Nitro World Games, a revolutionary reinvention of action sports
competition, will take over Salt Lake City's Rice-Eccles Stadium on July
16, airing live in primetime on NBC in the U.S.
For additional Nitro Circus news, exclusive behind-the-scenes content, tour updates and more, go to www.nitrocircus.com. Follow Nitro Circus Live on Twitter: @nitrocircus and Facebook: www.facebook.com/NitroCircus.
About Nitro Circus:
Named
by Forbes magazine in 2015 as one of America's Most Promising
Companies, Nitro Circus continues to position itself as the world's
leading youth action sports & entertainment brand. From humble
beginnings in 2003 - with Jeremy Rawle, Gregg Godfrey and extreme sports
superstar Travis Pastrana producing DVDs from a Utah garage -- to a
smash TV series which has aired in over 60 countries, Nitro Circus has
exploded to global popularity. In 2012, Nitro Circus: The Movie 3D,
featuring cast members from the hit television series, was released in
cinemas worldwide. In 2015, Nitro Circus announced a partnership with
NBC Sports Ventures. The multi-year strategic alliance will feature TV
specials and series programming airing nationally in the U.S. on NBC and
NBCSN as well as streamed on NBC Sports Live Extra.
The TV show
was transformed by current CEO and action sports industry guru Michael
Porra into a must-see live event in 2010, creating the global touring
phenomenon that is Nitro Circus Live. Since its inaugural Australian
trek five years ago, the show has travelled the globe, obliterating box
office records and cultivating a legion of diehard fans. Nitro Circus
has now rolled across five continents, blown away over two million fans
and sold-out shows in the United States, Canada, Europe, Australia, New
Zealand, China, Japan, the Middle East and South Africa. After close to
100 shows globally in 2015 and a packed 2016 touring schedule visiting
even more cities coming up, Nitro Circus is the world's most successful
action sports touring brand.
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