Monday, March 2, 2015

KTM hires industry veteran as VP of PG&A

Courtesy of KTM

KTM North America, Inc. is excited to announce the hiring of Greg Blackwell to fulfill the recently created role as Vice President of Parts, Garments & Accessories (PG&A).

The need for the position came in late 2014 as the PG&A department experienced exponential growth in KTM’s PowerParts, PowerWear and SpareParts divisions; accounting for 20% of the brand’s success. The consumer demand for this department called for a qualified candidate to take the lead on all operations; the answer was clear to bring Blackwell onboard to assist its ongoing expansion.

“Growing our parts and accessory business is the top priority for us moving forward,” stated Jon-Erik Burleson, President of KTM North America, Inc. “We are fortunate to have the opportunity to bring Greg, with all of his experience in the aftermarket side of the business, to our team. Combining his experience with the KTM brand will be a big step for us, and most importantly, our dealer’s business.”

Prior to his role at KTM, Blackwell spent 14-years with the LeMans Corporation, parent company of Parts Unlimited/Drag Specialties, as the Vice President of Sales and Marketing. His vast experience with industry aftermarket products created a perfect match for the position KTM was looking to fill.
Blackwell is excited to lead the expanding PG&A Team and commented, “Our goal is to increase communication between KTM personnel and KTM dealers, expand support to our district sales managers, develop authentic, co-branded product that offers unique sales opportunities for our dealers while delivering exciting product that pairs with KTM’s “READY TO RACE’ philosophy.”
Blackwell continued, “KTM and I are excited to grow the PG&A branch of the company which will allow us to offer larger opportunities and margins to our dealers. I am confident our initiatives will excite the customers of KTM as they will be able to further immerse themselves in the lifestyle and culture that is KTM.”

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Honda Extends Sponsorship Of Supercross Event At Daytona

Courtesy of American Honda

Honda Signs Multi-Year Extension to Sponsor DAYTONA Supercross By Honda
Manufacturer Returns to DIS as Partner for 24th Straight Season

DAYTONA BEACH, Fla. – Honda has signed a multi-year agreement to remain the title sponsor of the DAYTONA Supercross By Honda at Daytona International Speedway, the longest continuous Supercross event in America and the only stop in Florida for the Monster Energy AMA Supercross, an FIM World Championship.

In addition to enjoying title sponsorship of the race, Honda will continue to have display and hospitality rights during Daytona 200 Week. Financial terms of the agreement were not disclosed.
The 2015 DAYTONA Supercross By Honda, scheduled for Saturday night, March 7, is one of the most physically demanding events on the circuit. It was first held in 1971, and riders in the DAYTONA Supercross By Honda face a grueling test on a tough and grinding course, which has been designed for the past eight years by five-time DAYTONA Supercross By Honda champion Ricky Carmichael.

“We’re thrilled to have Honda return to the “World Center of Racing” for the 24th straight season and beyond,” Daytona International Speedway President Joie Chitwood III said. “Honda has been a longtime partner at Daytona International Speedway and the title sponsor to an event with a storied tradition. We’re excited about what the future holds as we continue to grow this high-flying, crowd-pleasing event.”

“We are very proud to continue a 23-year tradition of bringing the toughest and most exciting race to Supercross fans,” said Bob Gurga, Vice President of the Motorcycle Division at American Honda.

“Daytona International Speedway shares in our commitment to make this the best race on the Supercross calendar. We look forward to many more years of great racing at the Daytona Supercross By Honda.”

DAYTONA Supercross By Honda tickets are now on sale at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP. Advance general admission tickets start at $35 and kid tickets (ages 6-12) start at $10.

Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram and Pinterest for the latest news all season long. Fans can also follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com.

About American Honda:
American Honda Motor Co., Inc. was established in 1959 and is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. The American Honda Motorcycle Division is responsible for the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go towww.powersports.honda.com.

About Daytona International Speedway
Known as the “World Center of Racing,” Daytona International Speedway has activity nearly every day of the year hosting stock cars, sports cars, motorcycles and karts. Daytona International Speedway has at least eight major race weekends a year with premier events such as the DAYTONA 500, the Coke Zero 400 Powered By Coca-Cola on Independence Day holiday weekend, the Rolex 24 At Daytona sports car event, the Daytona Supercross By Honda and the Daytona 200 motorcycle classic. In addition, Daytona International Speedway showcases daily track tours and is home to the winning DAYTONA 500 car.
 
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Tuesday, February 17, 2015

6D Helmets 2015 Racer Support Program

Courtesy of 6D Helmets

Brea, Ca - 6D Helmets is pleased to announce the return of the 6D Flight Crew Racer Support Program for 2015! This program is activated exclusively through 6D “Flight Crew” dealers. Athletes today are going faster and flying further than ever and are in need of better brain protection. 6D’s revolutionary ODS technology provides a vastly superior protection system to the athlete that no other helmet design can offer. The 6D Flight Crew program is designed to help out the racer that is competing week in and week out at both the local and national level.
How “Flight Crew” works:
  • Athletes send their request for sponsorship & proposed 2015 racing schedule to RacerSupport@6dhelmets.com
    • Application Dates - February 15 thru March 15  
  • 6D will connect selected athletes to their nearest Flight Crew dealer
  • After helmet purchase & warranty registration 6D will supply the athlete with an exclusive team apparel package
Submitting Your Application: Email your resume to: RacerSupport@6dhelmets.com
INCLUDE:
  • All of your contact information (Full name, age, address, phone number, and main email)
  • List your class, skill level, and race/event schedule for upcoming season
  • Preferred dealer to shop with
  • Race results from the past year, and/or any media exposure you may have received
  • Maximum of 4 photos
  • Please include a mini-bio that describes yourself, and why you would be a good fit for 6D
  • School Report Card (if applicable) 
Rider Benefits:

  • Discount on your 6D Helmet
  • Free exclusive Flight Crew Team Hat and T-Shirt (supplied directly by 6D)
  • 10% off on accessories, replacement parts, and apparel (dealer supplied discount)
  • Priority review and service of any impact inspections or helmet rebuilds necessary
  • Exposure on the 6D website and social media (with content provided by the athlete)
  • Support is available for athletes in all forms of off-road competition
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Motorcycle Superstore EnduroCross Bell Helmet Program

Courtesy of Motorcycle Superstore

MEDFORD, Ore – Motorcycle Superstore announces their Bell Helmet Contingency Support Program now includes the 2015 GEICO EnduroCross series.

To qualify for the contingency, racers must purchase and wear the Motorcycle Superstore/Bell Moto9 Carbon custom designed helmet, available only through the Motorcycle Superstore Rider Support application program. They will need to fill out the application and submit it for approval.

This is the same helmet worn by National EnduroCross Champion Cody Webb.
Interested applicants can apply online by clicking here.

Rules for qualification are as follows:
* Rider must be competing in at least one of the 2015 GEICO EnduroCross rounds.
* Rider must wear the official Motorcycle Superstore/Bell Moto 9 helmet during the event to qualify for contingency payment.
* Rider will need to purchase the helmet at the discounted rate of $200 plus $15 shipping.
* Additional sponsor stickers cannot cover the Bell or Motorcycle-Superstore.com logos on the helmet.
* Accepted riders will be contacted by phone and payment will be collected through Visa, MasterCard, AmEx, Discover or personal check.
* Contingency will be available for each round and for the following classes; Pro Expert, TrialCross, Open Amateur, Vet-Plus 35 and Women’s.
* Contingency will be paid in the form of Motorcycle Superstore gift certificates with the following payout schedule: First place, $300; Second place, $200; Third place, $100.
• It is the Rider’s responsibility to notify Motorcycle Superstore of any finishes that qualify for contingency bonuses.
* Deadline to receive applications is February 26, 2015 and based on size availability.
* Rider selection is based solely on the discretion of Motorcycle Superstore.
* For more information, email tim.clark@motorcycle-superstore.com.
For more information regarding EnduroCross and their schedule of events, go to www.EnduroCross.com

Send In Your Application Today!

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Thursday, February 12, 2015

Blue Buffalo/Slater Skins/Yamaha Team to Make Debut at Dallas SX

Courtesy of Slater Skins



The BLUE Buffalo / Slater Skins / Yamaha Team is set to debut this weekend in Arlington, TX (AT&T Stadium) for round #7 of the AMA Monster Energy Supercross Series.

Utilizing the 2015 YZ Slater Skins & Shields, the team will feature an unprecedented 2-3 feet of advertising space on each side of the bike (one-piece side panel) as well as 30 inches across the handlebar area (one-piece number plate / hand guards) for maximum Blue Buffalo Co. and Yamaha Motor Corp., USA visibility. This team is a must see!

SRP International (www.srpinternational.com) is proud to showcase the corporate advertising of The BLUE Buffalo Co. and honored to receive support from the Yamaha Motor Corporation, USA for the entire 2015 AMA Monster Energy East Coast Supercross Series.

“What an exciting marketing/advertising opportunity to be a part of! With the ever-expanding mainstream audience that the sport of Motocross / Supercross is now tapping into, we at Blue Buffalo are excited about the opportunity to advertise with John Slater and SRP International, in this highly brand loyal market.” – David Petrie (The Blue Buffalo Co.)

“Our products create a marketing venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class. We approach this market with the same vision that NASCAR had – create a comprehensive mainstream media outlet for high-end corporate clients to get maximum product exposure. Blue Buffalo is the perfect fit to capitalize on this market where the majority of fans and enthusiasts are pet owners.” – John Slater (SPR International) “After a very successful start to the 2015 250 West Supercross season, we are excited for the start of the East series and the debut of the Blue Buffalo / Slater Skins / Yamaha team. Having worked with John Slater and Slater Skins in the past, and with the backing from a company like Blue Buffalo, we’re confident of a solid program and look forward to some promising results.” – Mike Guerra (Racing Dept. Manager / Yamaha Motor Corporation, USA).

The BLUE Buffalo / Slater Skins / Yamaha SX Team will feature #244 – Ryan Zimmer riding in the East Coast 250 Lites aboard a 2015 YZ 250F backed by Slater Skins & Shields, MGX Unlimited Graphics, ENZO Suspension, Spectro Oils, Bill’s Pipes, Nuetech Tubliss, Pirelli Tires, Spoke Skins, Bristol Core, Moto-Cases and the ‘Lone Wolf’ (Ryan Zimmer) will be keeping his mind fueled with MindFX in a Tagger Designed Bell Helmet and Fly Racing Gear.

Please make a point to stop by the BLUE Buffalo / Slater Skins / Yamaha Team pits for free BLUE Buffalo All-Natural Pet Food samples and enter to win your own Ryan Zimmer replica 2015 YZ 250F with limited edition BLUE Buffalo Slater Skins and Shields.

The Blue Buffalo Company of Wilton, Connecticut, is a family business that makes natural dog food and treats, and natural cat food under the BLUE brand. Founded by The Bishop Family, the Blue Buffalo Company was conceived after their beloved Airedale, Blue, contracted cancer. Wanting to provide a food that would include only the finest natural ingredients, they consulted leading experts in canine and feline nutrition, and the Blue Buffalo brand was created. Petsmart sells Blue Buffalo, but so do Petco, Klems, Kahoots, and many other large pet food retailers. Visit www.bluebuffalo.com/contact/or www.facebook.com/BlueBuffaloAllNaturalPetFood and share your support throughout the entire 2015 AMA Supercross and AMA Pro Motocross series!

SRP International has been operating for over fifteen years in Shelton, CT and has a reputation for high quality innovation. Over the past decade, the motocross industry has grown, gaining exposure to a wider audience. Likewise, the demand for our products and services has increased and the time is right to bring SRP International to the next level. SRP was incorporated in 1995. John Slater is the founder and CEO, and has a deep knowledge of the Motocross industry as a sports enthusiast, professional competitor, sports promoter, and plastics manufacture. After a successful debut at the 2014 Unadilla National the team grew into a full assault on the 2015 250 East Championship chase thanks to the effort of SRP’s Marketing Director, Tyler King and Blue Buffalo. Tyler King is a former AMA professional racer and FMX (Freestyle Moto-X) pioneer who is well known for his forward thinking innovation and internet marketing prowess. Michael “Rock” Rigdon is the team’s Media Relations/Technical Support Manager. SRP International, Inc.’s mission is to provide an opportunity for major corporate sponsors to reach a desirable new market segment. This is achieved through advertising via their “Slater Skins” product and selling corporate sponsorships, targeting the growing and lucrative extreme sports market.

For more information on advertising with this groundbreaking program, contact Tyler King (Marketing Director – SRP International) 619-933-8844 or

William.King11@yahoo.com THE BLUE BUFFALO CO. / SLATER SKINS & SHIELDS / YAMAHA MOTOR CORP., USA 2015 AMA SUPERCROSS – MOTOCROSS TEAM

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AMA Area Qualifiers Begin This Weekend

Courtesy of AMA

PICKERINGTON, Ohio -- This weekend, the first American Motorcyclist Association Area Qualifiers of the 2015 season take place, and the motocross journey of a lifetime will begin for many AMA members.


The AMA Area Qualifiers are the first step to earning a spot at the gate at the 2015 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship. The top riders from each area will advance to compete at 12 AMA Regional Championships. From there, they can advance to the July 26 to Aug. 1 national event in Hurricane Mills, Tenn.

The two-day events this weekend are in Buckeye, Ariz.; Citra, Fla.; and Marysville, Calif. The following weekend will include motocross races in Floresville, Texas; Elizabeth City, N.C.; and St. George, Utah. For the full schedule of the AMA Area Qualifiers and AMA Regional Championships, see www.mxsports.com.


"The first step toward amateur racing greatness at the Rocky Mountain ATV/MC AMA Amateur National Motocross Championship begins with this weekend's AMA Area Qualifiers," said AMA Motocross Manager Kip Bigelow. "The AMA Area Qualifiers feature top local talent, racing for the right to ascend to an AMA Regional Motocross Championship. We've worked hand in hand with our promoting partner MX Sports to find the best facilities in the country to host these racers. We have no doubt that this will be one of the best amateur motocross seasons ever."

The AMA's promoting partner for the Rocky Mountain ATV/MC AMA Amateur National Motocross Championship is MX Sports. MX Sports has been successfully promoting the national series since 1982.


"We are excited to embark on this schedule that, as always, features the best facilities and organizers in America," said MX Sports Director Tim Cotter. "However, the 2015 season will prove to be a landmark year for the Rocky Mountain ATV/MC AMA Amateur National Motocross Championship as we welcome an all-new region in the Mid-East, many new venues and enjoy some of the lowest gas prices we've seen in quite some time."


Riders from all across the country compete in the AMA Amateur National Motocross Championship qualifier program. Classes are available for competitors from 4 years old to 50-plus on a range of motorcycles, including 50cc minibikes to state-of-the-art, highly modified 450cc motocross machines.


The AMA Amateur National Motocross Championship qualifying system and the finale in Hurricane Mills, Tenn., represent the premier amateur motocross program in America. Nearly every professional racer competing in the Lucas Oil AMA Pro Motocross Championship made it to the pro ranks through the AMA Amateur National Motocross Championship.

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Wednesday, February 11, 2015

American Honda Announces 2015 Contingency Program

Courtesy of American Honda

TORRANCE, Calif., February 11, 2015 - Demonstrating its commitment to supporting motorcycle racing in the USA, American Honda today announced the continuation of the Red Riders Rewards program for 2015, with more than $6 million in earnings available to racers? an increase of $1 million. Through the Red Riders Rewards program, Honda riders are given the opportunity to earn payouts across the country, at more than 1,500 races. Specialties covered include motocross, off-road, dirt track, ATV and road racing.

"We're happy to announce this continuation and expansion of Honda's Red Riders Rewards program for 2015," said Mike Snyder, Senior Manager of Motorcycle Marketing Communications at American Honda. "Racing has always been fundamental for Honda. By increasing the opportunities for earning contingency rewards through competition, we're confident that Honda riders will enjoy even more success on tracks across the country this season."

There are a number of exciting changes for the 2015 season, including:
  • A revamped off-road component, with increased payouts and the addition of the AMA/NATC MotoTrials National Series.
  • Larger payouts in several major off-road championships, including GNCC, the AMA
    National Hare and Hound Championship, AMA District 37 Big 6 Grand Prix Series and AMA National Enduro Series.
  • Increased rewards in Regional Qualifiers for the AMA Amateur National Motocross
    Championship at Loretta Lynn Ranch.
  • Expansion to new series and classes nationwide.
  • Continued rewards for high-profile amateur motocross events across the USA, including
    the Daytona Amateur Supercross, GNC International Motocross Final, Freestone Spring Championship, NMA World Mini Grand Prix, Mammoth Motocross, AMA Ponca
    City Motocross Championships, Amateur National Motocross Championship at Loretta Lynn's and Winter Olympics.
  • Payment to 22nd place in AMA Supercross, for both the 450SX and 250SX main events.
  • Payment to 20th place per moto for the 450 and 250 Classes in the AMA Pro Motocross
    Championship.
  • Increased pro-rider payout for Arenacross.
  • Addition of the newly formed MotoAmerica road racing series (replacing AMA Pro Road
    Racing), with increased payout for all classes.
    For program details and a list of all eligible units, visit HondaRedRiders.com. Honda Red Rider Rewards program inquiries may be directed to the info hotline at (310) 781-5111.

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    Tuesday, February 10, 2015

    FUGOO Bluetooth Speakers To Sponsor Team Dirt Candy Racing

    Courtesy of FUGOO

    IRVINE, CALIF. – February 10, 2015 — FUGOO (www.FUGOO.com), creators of the toughest, longest lasting portable Bluetooth speaker in its weight class, is happy to announce their sponsorship of the Team Dirt Candy Graphics for the remainder of the 2015 Monster Energy AMA Supercross season. As a part of the sponsorship, Brett Metcalfe, along with Ronnie Stewart, Robert Lind and the rest of the Team Dirty Candy crew, will be representing FUGOO on the track, through social media and blasting the speakers in the pits before each race.

    FUGOO Bluetooth speakers are the toughest, longest lasting portable audio devices of their kind.  They have an industry leading IP67 rating, certifying they are waterproof for up to three feet for 30 minutes. In addition to its underwater prowess, the FUGOO can withstand drops onto concrete(1) and the FUGOO Tough model can survive being run over by a car.  They also have an incredible 35 to 40-hour battery life, with speakers positioned on all four sides ensure music can be heard in all directions. When they get dirty, they can be hosed off, even while blasting music.

    The team behind FUGOO (http://www.FUGOO.com/about/) is made up of a tight crew of technology industry leaders integral in the design and creation of numerous tech milestones, including the widespread adoption of Bluetooth. First launched at the 2014 International CES trade show, FUGOO quickly rose to prominence among a stacked crowd of competitors.

    “There’s a lot to come from FUGOO and Team Dirty Candy. None of us are strangers to success, but we all share a similar drive to show there’s a lot more out there that we can accomplish.
    We’re excited to help support the Dirt Candy Graphics team as they charge ahead into the season,” said Gary Elsasser, CEO, FUGOO.

    FUGOO’s impressive durability is complimented by a unique “Core + Jacket” design that pairs the internal core unit with one of three easily interchangeable outer jackets to customize the speaker’s appearance or adapt it to the environment which it will be used.

    “For people that live our lifestyle, FUGOO just makes sense. This is the ideal speaker for anyone active outside who doesn’t want to worry about an accident taking their electronics out of commission. The guys at FUGOO are fans of supercross and Gary grew up riding every weekend, so having fans support us as sponsors is a major bonus,” commented Metcalfe.

    Anyone visiting the pits this AMA Supercross season will be able to see and hear the FUGOO speaker in action alongside the crew from Team Dirt Candy Graphics.

    More information on FUGOO can be found online at http://www.fugoo.com,
    https://www.facebook.com/Fugoo, http://instagram.com/fugoolife and https://twitter.com/fugoolife.

    About FUGOO
    FUGOO has a long history in product and software design for lifestyle and technology companies. Their award-winning portable Bluetooth speaker has quickly set the bar for others, and become one of the top-rated in the industry for its high-quality 360-degree audio, industry-leading battery life, changeable jacket design and IP67 rating, which makes it 100 percent waterproof(2), shockproof, dust-proof and snow-proof. Speaker phone functionality, support for Siri and Google Now and a range of optional mounts and straps makes FUGOO the ideal speaker for anyone that wants to take their music to the beach, the desert or the mountains. The company is based in Irvine, Calif. More information can be found at www.FUGOO.com.
    © 2014 FUGOO Corp. All rights reserved. FUGOO and the FUGOO logo are registered trademarks of FUGOO Corp.  Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels.  Prices listed are manufacturer suggested retail prices and may vary by location.
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    Friday, February 6, 2015

    Husqvarna Announces 2015 Contingency Program

    Courtesy of Husqvarna USA

    All-new program and online platform expands support to Husqvarna racers, dealers and promoters.

    Husqvarna Motorcycles is pleased to announce the launch of its all-new 2015 contingency program at RaceHusky.com. The program is open to amateurs and professionals riding Husqvarna motorcycles in motocross and off-road racing events. Riders can earn Husqvarna Contingency at nearly 500 races nationwide by signing up for a free account on www.RaceHusky.com.


    Husqvarna Announces 2015 Race Contingency Program at Racehusky.Com
    Scott Tilton, CEO of Hookit, explained “As the Pioneers of Motocross, Husqvarna has an unprecedented heritage in the world of motorcycle racing. We are proud to partner our services to deliver a premium experience for all of Husqvarna’s racers and partners. We believe RaceHusky.com will help bring the Husqvarna vision to life; helping today’s racers become a part of the rich Husqvarna heritage.”

    For 2015, Husqvarna is thrilled to now offer a top of the line contingency program for racers of all skill levels. Through a unique partnership with Hookit, racers can enjoy a user-friendly, top of the line platform that caters to athletes, brands and sports. Beneficial features for the racers, dealers and promoters of RaceHusky.com include;
    • Automatically tracked race results
    • Easy to use, seamless experience both online and mobile
    • Schedule of upcoming Husqvarna Contingency paying events
    • Alerts when contingency is earned
    • Amateurs earn Husqvarna dealer credit to be used at their local Husqvarna dealer
    • Pro’s receive cash Husqvarna Contingency, and may spend at anytime with no expiration
    • NO fees charged to the riders, promoters or dealers to participate in the program.
    “Racing is the lifeblood of our industry, and being able to provide added support through an exceptional service like Hookit for administering Husqvarna Contingency is a key marker for Husqvarna Motorcycles in its climb back to the top,” said Husqvarna Motorcycles Marketing Communications Specialist, Jenna Parker.

    Information on class payouts will be posted as promoters finalize and submit their schedules. For a complete list of Husqvarna contingency events visit www.racehusky.com.

    Husqvarna Motorcycles. Tradition on two wheels since 1903.
    Husqvarna Motorcycles are widely known and respected in the off-road world for a heritage of competition and numerous motocross and enduro world championships. Originally founded in Sweden in 1903, Husqvarna Motorcycles have been designed and manufactured in Mattighofen, Austria since 2013.


    Husqvarna Motorcycles North America, Inc.
    Husqvarna has continued to expand its professional race team to compete in AMA Supercross, AMA Pro Motocross, National Enduro, GNCC, AMA EnduroCross, and AMA National Hare & Hound championships. Husqvarna team riders are competing aboard 2015 Husqvarna FC 450, FC 350, FC 250, and TE 300 models. For more information on all things Husqvarna Motorcycles, please visit www.husqvarna-motorcycles.com.
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    Tuesday, February 3, 2015

    2015 Ricky Carmichael signature-designed Daytona track unveiled for inaugural Fly Racing ATVSX race

    Courtesy of ATVMX

    MORGANTOWN, W.Va. (February 2, 2015) - With just over a month until the opening round of the 2015 Mtn. Dew ATV Motocross National Championship, sanctioned by AMA (ATVMX), at the iconic Daytona International Speedway, MX Sports Pro Racing and the G.O.A.T. himself, Ricky Carmichael, officially unveiled the Carmichael-designed layout that will challenge the world's best ATV riders for the very first time. The Fly Racing ATVSX debut from Daytona will follow the legendary Daytona Supercross and the Ricky Carmichael Daytona Amateur Supercross on Tuesday, March 10.

    The 2015 Daytona Supercross track will feature a fresh look, highlighted by the starting gate moving to the west end of the tri-oval towards Turn 1. Additionally, the legendary Daytona racetrack will run in reverse, in a clockwise rotation, something that hasn't been done in quite some time. Carmichael said, "It's so cool to be able to lend a hand in designing one of the most famous tracks in Supercross history, but it's even better to bring that same design to amateur racers and ATV riders in the days that follow."

    While the track layout will be almost identical to Saturday's Daytona Supercross by Honda - where the fastest professional racers in the world go to battle - some obstacles and turns will be revamped to accommodate the unique riding style required to navigate a 400-pound ATV across such demanding terrain.

    "The track crew will have their work cut out for them as soon as the pro Supercross finishes up on Saturday night," said MX Sports Director Tim Cotter. "We'll have all hands on deck to re-work the Daytona Supercross track and get it ready for amateur competition Sunday morning, and as soon as RCSX wraps up on Monday, we'll be back at it again to prepare for the debut of ATVMX at the speedway."

    Photo: Courtesy of Ricky Carmichael and Daytona International Speedway
    The inaugural Mtn. Dew ATV Motocross National Championship race at Daytona International Speedway will commence on Tuesday, March 10. Classes for this groundbreaking event are filling up quick and some classes are already sold out.

    For more information on the 2015 Mtn. Dew ATV Motocross National Championship, visit www.atvmotocross.com. Join the conversation on the series Facebook page, follow on Twitter @ATVMXdotcom and Instagram @ATVMotocross, and be sure to always hashtag #ATVMX.

    About the AMA ATV Motocross Championship
    The AMA ATV Motocross Championship is the nation's premier amateur and professional ATV motocross series, hosted at top motocross facilities nationwide. The 10-round series features the Nation's best racers, teams and sponsors, and is America's largest and longest-running ATV national motocross program. Since 1985, the series continues to expand and produce top talent from the amateur ranks, while premiering the professional class. For more information, please visit www.atvmotocross.com.

    About Mountain Dew
    Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.

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