Courtesy of American Honda
TORRANCE, Calif., April 1, 2015 - American Honda announced today that
Chuck Boderman has been promoted to the position of Vice President,
Motorcycle Division. Outgoing Motorcycle Division Vice President Robert
Gurga will serve as a Senior Advisor ahead of his August retirement.
"I'm excited to assume this new role with American Honda," Boderman
said. "It's an exhilarating time for the powersports industry, and I'm
honored to have the opportunity to build on Bob's accomplishments as we
work toward future growth at Honda."
Boderman has a long history with Honda, beginning in 1983 with a
customer-service job in New Jersey. Over the next 15 years, he served in
roles in field service and field sales while working in several
different markets in the United States. After transferring to American
Honda Motor Company's Torrance, California, headquarters in 1998,
Boderman held management positions in which he was responsible for sales
operations, dealer development and marketing before being named
Assistant Vice President in 2006.
"After more than 37 years, I'll be retiring from Honda later this
year," Gurga said. "Looking back, I've been very fortunate to have
worked for Honda, and I'm grateful for the opportunities I've been given
and the lifelong friendships I've made at Honda, with our dealers, our
customers and in the industry. Soon, I'll leave Honda, confident that
the Honda ?Racing Spirit' is firmly embraced by our associates, and that
Team Honda is prepared for any opportunity or challenge that arises."
American Honda's organizational structure will have six senior
managers covering all business operations in sales, service and product
planning, reporting directly to Boderman.
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