Makita Power Tools Strengthens Industry Presence, Becoming Official Sponsor of Lucas Oil AMA Pro Motocross Championship

Courtesy of MX Sports
MORGANTOWN, W.Va. (May 4, 2011) - MX Sports Pro Racing and Alli, the Alliance of Action Sports, introduce Makita Industrial Power Tools, a leader in the power tool market, as the Official Power Tool of the 2011 Lucas Oil AMA Pro Motocross Championship.
As a well-established member of the motocross community through its title sponsorship of the Rockstar/Makita Suzuki Factory Race Team, Makita is taking its support of the sport to the next level by assuming the role of a supporting series sponsor.
"Since 2005, when we showed up at the motocross races with our Makita rig, our commitment to the fans, the teams and the motocross discipline has continued to grow each year," said Brent Withey, Makita Brand Director. "When you look out in the parking area - it's all about lifted trucks with tool boxes in the back. That's our customer, the one with a power tool in his hand all week and a hand on the throttle all weekend. Our partnership with motocross is an awesome opportunity for fans to experience Makita's leading innovation."
Motocross is a part of Makita's growing presence in racing and action sports, both as a sponsor and as a power tool of choice in the pits. Makita and its long term partnership with Factory Suzuki has yielded over 20 championships in supercross, motocross, superbike, ATV, and amateur motocross - including Ryan Dungey's historic 2010 championship run in supercross and motocross.
"We are extremely excited to welcome Makita as the Official Power Tool of the Lucas Oil AMA Pro Motocross Championship,"said Mark Carter, GM of Strategic Partnerships for Alli Sports. "The brand has been one of the most familiar names in the sport for many years and because of the tremendous respect they've generated in the industry, going into partnership with them was a natural progression."
In addition to the action on the track, Makita's presence will also be felt throughout the summer with its Experience More Tour. The one-of-a-kind mobile activation rig will be present at each round, allowing motocross fans an opportunity to experience and feel Makita's innovation through interactive displays and hands-on tool demonstrations. Furthermore, Makita will be extending the reach of motocross throughout its extensive dealer network as well as to jobsites across America.
The 2011 Lucas Oil AMA Pro Motocross Championship kicks off on Saturday, May 21, from the Rockstar Energy Hangtown National in Rancho Cordova, Calif. Tickets are on sale at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.
For more information on the 2011 tour, please log on to www.allisports.com/motocross.
For media information about the Lucas Oil AMA Pro Motocross Championship, please contact Media Manager Brandon Short via email at media@mxsportsproracing.com or by phone at 949-365-5750.
About the Lucas Oil AMA Pro Motocross Championship
The Lucas Oil AMA Pro Motocross Championship is the world's most prestigious motocross series. The Series is managed and produced by MX Sports Pro Racing, whose mission is to raise awareness of motocross racing through the promotion of professional championship racing events nationwide.
The series is also produced in conjunction with Alli, the Alliance of Action Sports, a global business that encompasses national and international action sports events, multimedia production and a consumer-based lifestyle brand. Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.
The Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro Racing, the premier professional motorcycle racing organization in North America. AMA Pro Racing operates a full schedule of events and championships across every spectrum of motorcycle competition.
About Makita
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita's extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 12V max Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology^TM (AVT^TM), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA or visit makitatools.com. Follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. Makita is Best in Class Engineering.
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