Wednesday, November 23, 2016


Courtesy of Bel-Ray

FARMINGDALE, N.J. (Nov. 23, 2016) – Total performance lubricant manufacturer, Bel-Ray, today announced its partnership with competition mini cycle manufacturer, Cobra Moto. With this partnership, Bel-Ray becomes the official oil of the manufacturer and a major sponsor of the Michigan-based Cobra Moto factory’s racing efforts. 

As part of the agreement, Bel-Ray products will become the factory fill and recommended replacement for nearly all fluids in Cobra Moto’s 50cc and 65cc motorcycles, ensuring both reliability and superior performance. Each new Cobra mini motocross bike will also come with a Bel-Ray emblem on the front fender as a seal of quality.

“Cobra Moto’s bikes are the stepping stone to professional motocross for many riders,” said Sean Hilbert, President of Cobra Moto. “With Bel-Ray providing world-class performance products for our motorcycles, we’re giving these kids the best possible path to the pros.”

Bel-Ray will also support Cobra Moto’s elite youth riders for the upcoming season. These young riders will be given full product support throughout the 2017 season, with access to Bel-Ray products including oils, lubricants, coolants and brake fluids - all formulated to maximize performance and reliability. In addition, Bel-Ray will appear at Cobra Moto’s Amateur National motocross events throughout the season to provide technical and promotional support.

“We’re pumped to be partnering with Cobra for the upcoming season,” said Debby Neubauer, Bel-Ray Vice President of Marketing. “Cobra produces excellent bikes, and we can’t wait to see how Bel-Ray products and Cobra bikes are able to aid each of the riders throughout the season. Bel-Ray is proud to be helping to power the next generation of motocross stars!”

For more information on Bel-Ray’s involvement in powersports or Bel-Ray’s full line of powersports products, please visit or call (732) 938-2421. For more information on Bel-Ray’s involvement with Cobra Moto please visit Bel-Ray’s YouTube Channel

About Bel-Ray Company, LLC.
Bel-Ray Company, LLC. was founded in 1946 and serves the lubrication needs of powersports, industrial and mining customers worldwide. “Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA lubricants and service products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit for a complete dealer listing. Find the right lubricant for your equipment with Bel-Ray’s Lubricant Advisor. Like us on or follow us on Twitter and Instagram.

About Cobra Moto
Cobra Moto, founded in 1993, produces the most successful line of competition mini cycles in the United States with more than 300 national titles in the last decade. Based out of Hillsdale, Mich., Cobra Moto's mission is to build premium products for the serious racer. For more information on Cobra products, please visit our website at and like us on Cobra Nation on Facebook.

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