FARMINGDALE, N.J. (Nov. 23, 2016) – Total performance lubricant manufacturer, Bel-Ray, today announced its partnership with competition
mini cycle manufacturer, Cobra Moto. With this partnership, Bel-Ray becomes the
official oil of the manufacturer and a major sponsor of the Michigan-based
Cobra Moto factory’s racing efforts.
As part of
the agreement, Bel-Ray products will become the factory fill and recommended
replacement for nearly all fluids in Cobra Moto’s 50cc and 65cc motorcycles, ensuring
both reliability and superior performance. Each new Cobra mini motocross bike
will also come with a Bel-Ray emblem on the front fender as a seal of quality.
“Cobra
Moto’s bikes are the stepping stone to professional motocross for many riders,”
said Sean Hilbert, President of Cobra Moto. “With Bel-Ray providing world-class
performance products for our motorcycles, we’re giving these kids the best
possible path to the pros.”
Bel-Ray will
also support Cobra Moto’s elite youth riders for the upcoming season. These young
riders will be given full product support throughout the 2017 season, with
access to Bel-Ray products including oils, lubricants, coolants and brake fluids - all
formulated to maximize performance and reliability. In addition, Bel-Ray will
appear at Cobra Moto’s Amateur National motocross events throughout the season
to provide technical and promotional support.
“We’re pumped
to be partnering with Cobra for the upcoming season,” said Debby Neubauer,
Bel-Ray Vice President of Marketing. “Cobra produces excellent bikes, and we
can’t wait to see how Bel-Ray products and Cobra bikes are able to aid each of
the riders throughout the season. Bel-Ray is proud to be helping to power the
next generation of motocross stars!”
About Bel-Ray Company,
LLC.
Bel-Ray Company, LLC. was
founded in 1946 and serves the lubrication needs of powersports, industrial and
mining customers worldwide. “Flex Your Engine” with Bel-Ray’s superior
Powersports line that delivers top quality Made-in-the-USA lubricants and
service products to motorcycle and recreational vehicle enthusiasts around the
world. Bel-Ray products are available at powersports dealers worldwide.
Visit BelRay.com for a
complete dealer listing. Find the right lubricant for your equipment with Bel-Ray’s Lubricant Advisor.
Like us on Facebook.com/BelRayCompany or follow us on Twitter and Instagram.
About Cobra Moto
Cobra Moto, founded in 1993, produces the most successful line of
competition mini cycles in the United States with more than 300 national titles
in the last decade. Based out of Hillsdale, Mich., Cobra Moto's mission is to
build premium products for the serious racer. For more information on Cobra
products, please visit our website at www.cobramotorcycle.com and like us
on Cobra Nation on Facebook.
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