DEFT Family Launches Online Store

Courtesy of Deft Family
Temecula, CA (October 26, 2009) DEFT Family, a united family of athletes, artists and creative Individuals, is proud to announce the much anticipated release of the deftfamily.com online store.
The new online store features the latest gear from DEFT Family including an array of t-shirt designs as well as the limited edition LA glove designed for Summer X Games 15.  “This time last year DEFT was just barley a sparkle in our eyes” said Nate Adams, Founder of DEFT Family.  “We’re really excited about how the last 12 months have gone, our online store is now up and running and we can’t wait to see what the future holds.” continued Adams.
This is the first product release of many more to come for the holiday season.  Check it out at www.deftfamily.com.
ABOUT DEFT FAMILY
DEFT Family represents a united family of athletes, artists, and creative individuals inspired by the underground lifestyle to smash boundaries and define our future. Started by a core crew of friends influenced by music, art, culture, sport, faith, and fashion, each member of DEFT Family is gifted in their own way, and driven to push through limits unknown.
DEFT Family products are created by DEFT Family members to deploy individual expression and personality. Committed to bringing you high-quality products combined with a fresh and unique look, DEFT Family is not just a brand, it’s a lifestyle…
WE ARE DEFT.

DEFT FAMILY debuts 2010 Glove Collection at Summer X Games 15

Courtesy of Deft Family

DEFT FAMILY debuts 2010 Glove Collection at Summer X Games 15

Temecula, CA (July 30, 2009) DEFT FAMILY, a united family of athletes, artists and creative
individuals and one of the newest brands to hit the action sports industry, are proud to debut their
2010 glove collection at Summer X Games 15.

The DEFT FAMILY will debut their new line with a hand-picked team of some of the most well known athletes in the industry. The team consists of co-owner of DEFT FAMILY and Freestyle Motocross phenom, Nate Adams, FMX superstar, Todd Potter as well as X Game contenders Tarah Geiger, Christian Craig, Myles Richmond and Taka Higashino. In addition, BMX dirt rider, TJ Ellis will be sporting the new gear at the ASA Big Air Triples event during X Games.

The 2010 collection will be available in Winter 09, exclusively at www.deftfamily.com. The DEFT FAMILY website will go live after X Games with product updates, team rider profiles, blogs and videos. As part of the launch, DEFT FAMILY will offer a limited edition LA glove available for purchase found only at www.deftfamily.com.

ABOUT DEFT FAMILY
DEFT represents a united family of athletes, artists and creative individuals inspired by the underground lifestyle to smash boundaries and define our future. DEFT was started by a core crew of friends; each gifted in their own Way, united as DEFT FAMILY. Each influenced by Music, Art, Culture,
Sport, Faith and Fashion. DEFT products are created by DEFT FAMILY members to deploy individual expression and personality. Committed to bringing the costumer high quality products combined with a fresh look, DEFT FAMILY is a brand and a lifestyle…
WE ARE DEFT.