Courtesy of Shift
IRVINE, CA – SHIFT is proud to announce the global
release of their all new 3LUE Label jersey and pant, to be debuted on
January 7th at Anaheim Stadium by Multi-time 450 OD Champion, 250 SX
Champion, and MX2 World Champion Ken Roczen. The all new 3LUE Label
radically pushes the boundaries of performance and comfort while
emerging as the world's most advanced racewear. Four years of
development and testing have culminated in unmatched benefits across
weight, fit, durability and moisture management.
“The collaboration working with SHIFT to launch the new 3LUE Label
has been truly exciting," says Roczen. “There’s a really great cultural
element to the brand that we’ve merged into a super-high performance
jersey and pant that are truly next level products."
The 3LUE Label is being produced in extremely limited quantities (300
kits globally) and will be exclusively available at qualifying SHIFT
For more information on SHIFT, Roczen and the 3LUE Label collection visit www.shiftmx.com, and make sure to follow @shiftmx and @motoxlab on Instagram.
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