Ricky Carmichael to be Sponsored by Monster Energy in 2010 and Beyond

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 MOORESVILLE, N.C. – Continuing to show support to a remarkable athlete that over the years has done more to elevate the Monster Energy brand in the world of action and motorsports than any other, the Monster “M” claw will grace the green and black No. 4 Chevrolet Silverado of Ricky Carmichael in the 2010 NASCAR Camping World Truck Series. Joining forces with Turner Motorsports, LLC, Carmichael will compete in the entire 25 race NCWTS.

In the history of the American Motorcyclist Association (AMA), no other rider has won as many championships (15) and races (150) as Carmichael, earning him the nickname the Greatest of All-Time (the GOAT). He was also a record five-time AMA “Rider of the Year.”

The 30-year-old Clearwater, Florida native competed in 16 NCWTS races last season for Kevin Harvick Inc. (KHI) scoring two top-10 finishes before moving over to Turner Motorsports for the final two Truck Series races of the year, where he drove the No. 31 Chevrolet. He also piloted a KHI entry in two ARCA Racing Series presented by REMAX and Menards races in 2009.

Carmichael will wheel the Monster Energy sponsored truck in all 25 NCWTS events. In addition he will steer a Monster Energy Chevrolet in nine ARCA races, beginning with the season opener at Daytona (Fla.) International Speedway.

“Monster has been a sponsor of mine for five years,” said Carmichael. “So it’s really an honor for them to continue to expand their motorsports efforts with me. I learned so much as a driver working with Kevin (Harvick) last year. He encouraged me to make the jump to Turner Motorsports because of the number of races I was going to be able to compete in. I know seat time is the key for me becoming a successful driver. Last season was a great year for me, but I am really looking forward this season.”

“We’re quite pleased to be back in NASCAR and supporting Ricky in 2010,” said Nick Gagliardi, Monster Beverage COO. “Ricky has been instrumental in making Monster Energy the No. 1 energy drink in America, and as we help him to reach his goals in racing, he’s going to help us in the marketplace with an entirely new sales and marketing program we’ve structured around him.”

Mike Fritts, who served as Carmichael’s crew chief in his first stock car endeavor in 2007, will again assume the role as crew chief for the 2010 season. The No. 4 Monster Energy team is locked in for the first five races of the season based on last season’s championship points.

For more information on Turner Motorsports or Ricky Carmichael visit www.rickycarmichael.com and www.teamturnermotorsports.com.

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Sherri Cruse to Ride Circle K inspired by at X Games 15

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Bakersfield, Calif., July 29, 2009 - Top Women's Professional Motocross Racer and X Games Silver Medalist Sherri Cruse will be racing a Circle K themed Suzuki RMZ 250 sponsored by RWR/Circle K/Thirstbuster at ESPN's X Games 15 in the Women's Super X competition.

20-year-old Cernic's/AXO rider Sherri Cruse will be competing in the Women's Super X event in X Games 15, the biggest and most prestigious action sports competition on the planet. She will be looking to trade in her 2008 Silver medal for Gold. Women's Super X will include ten of the top women motocross racers in the world competing for the gold medal and the largest ever women's racing prize purse.

The competition will take place on Friday, July 31st, and Saturday, August 1st at the Home Depot Center sports complex in Carson, California. Seeding will take place on Friday from 6:00 to 7:00pm, with the main event at 6:15 on Saturday. The main event will be carried live on ESPN Saturday, August 1st.

"I am excited to be representing Circle K/Thirstbuster at the X Games" said Cruse "The Circle K graphics look great and their added support will help me go for the Gold Medal".

"This is a great opportunity for RWR and Circle K", stated owner Rick Ware. "Sherri defines the type of competitor and professionalism that we encompass in our organization."

Mark Bell, Marketing Director for Circle K West Coast agrees. "The X Games is a great venue for Circle K and to have such a talented rider like Sherri join us and Rick Ware Racing is an honor, as nearly 3,000 stores in the US will be cheering her on."

As Cruse joins the Rick Ware Racing team, she is surrounded by Championship titles. RWR has won the past three AMA Arenacross titles, two WMA Motocross Championships and seven Bowman-Gray Modified Titles in the NASCAR Whelen Modified Series. Ware Racing and Circle K also compete in the NASCAR Nationwide Series, NASCAR Camping World Truck Series and the AMA Motocross with such notables as Jeff Gibson, Josh Demuth, Kerry and Jeffrey Earnhardt, Stanton Barrett, Tim Brown, Travis Kittleson, Daryl Harr and Tyler Bright.

Sherri is also sponsored by: Cernic's, AXO, Dunlop Tires, Von Zipper, Pro Circuit, Race Tech Suspension, Troy Lee Designs, Motion Pro, Zip Ty Racing, Throttle Jockey, Roxy, Excel America, KG Motorsports, ODI, Cycra Racing, Rekluse, Leatt Braces, and MMI.

For more information on Rick Ware Racing visit www.circlekracing.com and for Circle K visit www.circlek.com