MONACO (Principality of Monaco), 2 February, 2016 – Youthstream is announcing today a new multi-year agreement with Alpinestars, the world’s leading motorsport performance footwear, protection and apparel company.
The agreement sees Alpinestars continue as the ‘Official Protective Footwear and Apparel Partner’ of the FIM Motocross World Championship, which this year commences on February 27 with the MXGP of Qatar and will visit Thailand, Argentina, Mexico, the US and Europe.
Alpinestars has been at the very heart of motocross for over five decades, innovating and developing class-leading off-road performance products and material technologies for its professional riders and customers in one of the most demanding forms of motorsport.
The agreement, which builds on decades of cooperation with Youthstream, means Alpinestars will have visibility throughout the entire 2016 MXGP season, with premium track-side branding as well as paddock promotions and GP activations.
At the heart of its involvement in MXGP, Alpinestars’ racing program continues to focus on its core objectives of giving world-class athletes – such as MXGP champions Romain Febvre, Tim Gajser and Jeffrey Herlings – improved protection, performance and comfort, while developing and testing new technologies to ensure its customers receive the same performance innovations as those of the world’s best professional off-road riders.
Mario Marini, Youthstream’s Director of Corporate Relations, said: “The last two years of partnership between the MXGPs and Alpinestars have been like a smooth first class journey for two companies that share vision and relentless desire for improvement and growth. Literally, it took minutes to formalize our continuing partnership and we are very glad that Alpinestars is part of our program as they do not only bring along their incredible history, quality, design and reputation, they are also extremely proactive and committed in promoting our sport and supporting in every way possible the MXGPs all around the world”.
“Alpinestars has been developing technology for motocross racers for over 50 years,” said Gabriele Mazzarolo, President of Alpinestars. “We are continuously pushing the boundaries of innovation and ensuring that both top class athletes and customers enjoy the benefits of our world class products. The MXGP Championship, where so many Alpinestars riders have won titles, is an important part of our drive to prove new riding performance technologies at the highest level and the continuing partnership with Youthstream, who have contributed greatly to the development of world motocross, is a natural and mutually beneficial relationship in helping to promote enjoyment and safety for the sport”.
Was this post helpful? Add yours to our service or subscribe to our feed above.