Courtesy of Nitro Circus
(Los Angeles CA / Wednesday - February 10, 2016) Nitro Circus has
entered into a game-changing partnership with co-founder Travis
Pastrana. With this milestone agreement, Pastrana is a fully sponsored
Nitro Circus athlete and Nitro Circus now has exclusive branding rights
to Pastrana's headwear and apparel. The action sports superstar will
wear a Nitro Circus-branded helmet and hat at all events and public
appearances. For Pastrana, this reflects his commitment to the company
he created 13 years ago and its meteoric rise. It is also a seismic
shift in the action sports landscape given Pastrana's 10-year
association with Red Bull.
"This is another
phenomenal achievement for Travis. He created something from scratch
that is now recognized as the biggest and best action sports brand in
the world - a tremendous accomplishment," said Michael Porra, Nitro
Circus CEO and creative director. "To see Travis in his new helmet, it's
like he's coming home. It gives me goose bumps to be honest."
www.nitrocircus.com. Follow Nitro Circus Live on Twitter: @nitrocircus and Facebook: www.facebook.com/NitroCircus.
About Nitro Circus:
by Forbes magazine in 2015 as one of America's Most Promising
Companies, Nitro Circus continues to position itself as the world's
leading youth action sports & entertainment brand. From humble
beginnings in 2003 - with Jeremy Rawle, Gregg Godfrey and extreme sports
superstar Travis Pastrana producing DVDs from a Utah garage -- to a
smash TV series which has aired in over 60 countries, Nitro Circus has
exploded to global popularity. In 2012, Nitro Circus: The Movie 3D,
featuring cast members from the hit television series, was released in
cinemas worldwide. In 2015, Nitro Circus announced a partnership with
NBC Sports Ventures. The multi-year strategic alliance will feature TV
specials and series programming airing nationally in the U.S. on NBC and
NBCSN as well as streamed on NBC Sports Live Extra.
The TV show
was transformed by current CEO and action sports industry guru Michael
Porra into a must-see live event in 2010, creating the global touring
phenomenon that is Nitro Circus Live. Since its inaugural Australian
trek five years ago, the show has travelled the globe, obliterating box
office records and cultivating a legion of diehard fans. Nitro Circus
has now rolled across five continents, blown away over two million fans
and sold-out shows in the United States, Canada, Europe, Australia, New
Zealand, China, Japan, the Middle East and South Africa. After close to
100 shows globally in 2015 and a packed 2016 touring schedule visiting
even more cities coming up, Nitro Circus is the world's most successful
action sports touring brand.
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