New Columbus Location Puts The Powersports Industry’s Expo Close To DealersIRVINE, CA – March 29, 2017 – Motorcycle and powersports dealerships can start planning for the 2017 American International Motorcycle Expo (AIMExpo) presented by Nationwide, with the opening of the show’s free dealer registration portal. In a new location and at a new time, the Motorcycle Industry Council produced AIMExpo will fill up the entire exhibition space at the Greater Columbus Convention Center in Columbus, Ohio, from September 21-24. The highly-anticipated move puts the industry’s biggest show within 500 miles of 41% of the nation’s dealers, making the event – where 2018 products will be launched – more accessible to dealership personnel than ever before.
Qualified dealers will discover a streamlined registration process for their free trade-attendee credential that secures access to a variety of valuable tools and experiences at the industry’s only all-inclusive powersports expo. Kicking off AIMExpo’s four-day format are two days dedicated specifically to trade and media. Dealers, industry and media attendees will have the opportunity to personally interact with and view global and North American new product introductions from OEMs and aftermarket companies.
At the Powersports DEALER Seminars presented by PowerSports Business (PSB), retailers will have free access to a wide range of seminars geared toward enhancing their business and helping it reach its ultimate potential. Presenters are among the best and brightest leaders in the industry, as selected by PSB. Dealers will also be able to participate in demo rides on a variety of machines at AIMExpo Outdoors!
“Creating a valuable dealer experience, including educational seminars that help make a dealer’s business more effective and profitable, and a showcase of the industry’s new products that will drive sales in 2018 are vital reasons why a dealer needs to attend,” said Cinnamon Kernes, AIMExpo Show Director. “We recognize the investment a dealer needs to make in time and expense to attend, and we are working hard to provide a substantial ROI for their investment.”
She added, “the new central location makes AIMExpo less than a day’s drive for nearly half of the U.S. dealers and only a short flight for even more. The downtown Columbus location will remind many dealers of industry shows from previous years, except the weather will be warm! As the only convention in town, we’re looking forward to having the powersports industry take over downtown Columbus, bringing to life the tight-knit community that we all know and love.”
Dealer registration is free to all motorcycle and powersports dealers at AIMExpoUSA.com/register. In addition, dealers will find information about where to stay with special show rates at host hotels.
Dealers with questions about AIMExpo or registering to attend can call toll free at 855-MC-SHOWS (855-627-4697) or visit AIMExpoUSA.com for more general show information.
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
About American International Motorcycle Expo
The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community.
About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, California, with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.
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