Courtesy of Husqvarna Motorcycles
Husqvarna Motorcycles is proud to announce its partnership with AMA Motorcycles Hall of Fame racer and industry icon Jeff Emig.
Emig will focus on supporting the brand’s initiatives, projects and
products. Emig brings with him a broad range of experience as both a
former championship-winning racer and a professional broadcast
commentator. His appeal to the Husqvarna brand, recognition as a skilled
professional, and enthusiasm for seeing continued industry success make
Emig a perfect spokesperson for the brand.
The timing of this new partnership aligns perfectly with the recent
formation of the United States Motorcycle Coaching Association (USMCA); a
not-for-profit organization founded by industry professionals who came
together for the greater good of the industry, the sport, the coach and
the rider. Emig’s primary focus as a brand ambassador is to engage on
behalf of Husqvarna with the USMCA. The creation of the USMCA is aimed
at lowering the barriers to entry for new motorcyclists, enhancing the
safety of riders, setting standards of best practices and raising the
overall level of professionalism in the motorcycle industry.
“Husqvarna has such a rich heritage in motorcycling, and I am proud
to be a part of the brand moving forward. Since 1903, Husqvarna has been
pioneering advancements in the industry. Now, with the formation of the
US Motorcycle Coaching Association (USMCA), it gives me a great
opportunity to contribute to the future of the sport that I love so
much. Not to mention, what blast it was to jump on the all new TC 250
2-stroke! My passion for motorcycles aligns perfectly with Husqvarna, so
I’m looking forward to working together with Husqvarna and creating a
better future for the new riders to come.”
Husqvarna Motorcycles strongly believes in the importance of this
foundation and Emig’s involvement will only bring forward momentum to
this industry-wide initiative. Current advisor and acting president of
the USMCA, Mark Blackwell, also sees the connection between Emig and
association critical to success.
“We are thrilled to have Jeff partner with Husqvarna Motorcycles as
Brand Ambassador. His enthusiasm for this iconic, pioneering brand is
tremendous. I am especially excited about his enthusiasm for the USMCA
initiative and believe his support will be very helpful as the word of
this effort spreads and gains support and momentum,” stated Blackwell.
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