MX Sports Pro Racing Welcomes GoPro® as the Official Wearable Camera of the Lucas Oil Motocross Championship

Courtesy of  MX Sports
MORGANTOWN, W.V. (June 8, 2010) - In its continued efforts to usher American motocross into the new era, MX Sports Pro Racing welcomes GoPro as one of the newest supporters of the world's most prestigious motocross championship. As maker of the world's best selling and highest performance wearable HD video cameras, GoPro and its flagship HD HERO line will now serve as the Official Wearable Camera of the Lucas Oil AMA Pro Motocross Championship.
Since the opening round at Hangtown and throughout the remainder of the 12-race 2010 season, HD HERO cameras will be the featured product of the outdoor nationals, worn by several of the world's best riders and integrated into broadcast coverage on AlliSports.com, SPEED and NBC Sports. Highlight edits and on board lapping footage, including the Rockstar Energy Hangtown Classic, can be seen at www.goprocamera.com/ourheros.
"Motocross is one of the most intense sports in the world," said Nicholas Woodman, founder and CEO of GoPro. "The speed, risk and athleticism is incredible. We're excited that MX Sports Pro Racing has chosen GoPro and our HD HERO wearable cameras to capture the intensity of the Lucas Oil Motocross Championship from the rider's perspective. You think these guys are quick and then you see if from their perspective and you realize...these guys are really quick!"
The GoPro HD HERO captures professional 1080p and 720p HD video with eye-popping clarity that is normally only seen from cameras costing considerably more. Used by professional athletes and cameramen alike, the HD HERO is now used regularly by production companies filming for the Discovery Channel, NBC and now the Lucas Oil AMA Pro Motocross Championship. While the resolution and clarity is impressive, the HD HERO's 60 frames per second performance in 720p allows for jaw-dropping slow motion HD video to capture the world class talent of the best riders on the planet.
Ideal for the demands of motocross, the HD HERO camera's durable polycarbonate housing protects the camera from anything the track can throw at it.  Its compact size and minimal 5.9oz weight allows it to be worn on rider helmets without them even knowing it's there. GoPro cameras represent the ultimate in performance, durability and convenience; necessary requirements for a camera to be worn by athletes competing at the top level of the sport.
GoPro's incredible HD HERO camera retails for $299 and can be found at motorcycle accessory dealers nationwide or online at www.goprocamera.com
The Lucas Oil AMA Pro Motocross Championship continues this weekend with the Rockstar Energy High Point National Presented by Centra Bank from High Point Raceway in Mt. Morris, Pa., on Saturday, June 12. Gates drop at 1 p.m. EST.
For tickets and fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log on to www.allisports.com.
For more information about the 2010 Lucas Oil AMA Pro Motocross Championship, please contact media coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5750.

About the Lucas Oil AMA Pro Motocross Championship
The Lucas Oil AMA Pro Motocross Championship is the world's most prestigious motocross series. The Series is managed and produced by MX Sports Pro Racing, whose mission is to raise awareness of motocross racing through the promotion of professional championship racing events nationwide.
The series is also produced in conjunction with Alli, the Alliance of Action Sports, a global business that encompasses national and international action sports events, multimedia production and a consumer-based lifestyle brand.
Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.
The Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro Racing, the premier professional motorcycle racing organization in North America. AMA Pro Racing operates a full schedule of events and championships across every spectrum of motorcycle competition.
About GoPro
Based in Half Moon Bay, California, GoPro is the world's leading manufacturer of ultra-convenient wearable and gear mountable HD cameras.  Since 2004, GoPro has been designing cameras and accessories that make it easy for people to capture images and video during their favorite activities. Its products include the patented HERO® line of shockproof/waterproof wearable cameras and gear-attachment devices. www.gopro.com
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David Bailey and Jeff Emig Highlight 2010 Lucas Oil AMA Pro Motocross Championship Broadcast Team

Courtesy of MX Sports
MORGANTOWN, W.V. (May 14, 2010) - When race fans tune in to SPEED and NBC's coverage of the 2010 Lucas Oil AMA Pro Motocross Championship, they are going to hear some familiar voices. Former AMA Motocross and Supercross champion David Bailey returns to the booth as color commentator, splitting races with another multi-time champion, Jeff Emig. The two Hall of Fame riders will join host Jason Weigandt and sideline reporter Erin Bates to provide comprehensive television coverage of the 12 rounds that determine the best racers in motocross.
The action starts Saturday, May 22, with the Rockstar Energy Hangtown Classic in Sacramento, Calif., which will air on SPEED the very next day, with two full hours of coverage beginning at 5 p.m. ET. Each of the following rounds will air live on NBC or SPEED or enjoy same-day coverage (450 Class) and next-day coverage (250 Class) on SPEED.
"The anticipation of who will shine in AMA Motocross is always exciting, and this year it's no different," says veteran broadcaster Bailey. "I think the talent is deeper than it has been in a long time."
"I can't wait for Hangtown," adds Emig, who just wrapped up providing color commentary on SPEED's coverage of AMA Supercross. "There is a tremendous amount of excitement for the opening round. This is a contract year for many of the riders, so you know there won't be any sandbaggers this summer. It's go-time for everyone!"
Both Bailey and Emig have spent their entire lives around motocross, first as top racers and now as television analysts. After traveling the circuit for more than a decade, Bailey took a long hiatus from the TV booth but returned last year for the Lucas Oil AMA Pro Motocross tour.
"The improvement of the facilities has been amazing," Bailey says. "From the upgrades to the tracks, combined with the attention to detail at each event site, the presentation is impressive. I also like how proactive MX Sports is in organizing everything. Problems don't linger and better ideas are always being considered."
"I attended my first AMA Motocross race way back in the '70s at Agency, Mo.," recalls Emig, a former Yamaha and Kawasaki factory rider. "So much has changed since then, especially how professional the events are. Every form of racing has a charted growth and trajectory that it must maintain to continue, and I'm happy that the AMA Motocross promoters are making the necessary improvements to keep the racers and the fans happy."
Riding for Team Honda, Bailey was a winning force on the AMA circuit in the 1980s before turning his attention to television, just as the sport was starting to finally see some regular coverage.
"When motocross was first on TV, I used to do the voiceovers with Art Eckman in post-production-for airing the following weekend," he explains. "Now half the series is live! You can flip back and forth from NASCAR or any other major league sport and there's no difference in quality, but the there's a big difference in excitement. Motocross is such a unique sport, and the new TV crew did a fantastic job capturing it last summer. With a year under their belts, this season will be even sharper."
"If people could only see what happens behind the scenes with the TV crew, they would know that to do an AMA Motocross race live on TV or the internet is a very big job," adds Emig, a four-time AMA Champion from the 1990s. "We have a kick-ass crew in the truck and some very dedicated cameramen out in the dirt. With everyone on the production crew's dedication, we get to see Lucas Oil AMA Motocross live, so it's all worth it."
As for his expectations for racing action this summer, beginning with the 42nd Annual Rockstar Energy Hangtown Classic, Emig thinks it will be..."Mind-blowing! Both classes have a tremendous amount of returning talent, plus some gifted newcomers. It's a recipe for success in my book. It's going to be a fantastic summer of motocross racing."
Besides SPEED and NBC, you can hear David Bailey and Jeff Emig, along with Jason Weigandt and Erin Bates, on the live video stream of the first set of motos from every round of the series on www.allisports.com, beginning on Saturday, May 22, at 4 p.m ET.
For tickets, fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.
For more information about the 2010 Lucas Oil AMA Pro Motocross Championship, please contact media coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5750.
About the Lucas Oil AMA Pro Motocross Championship
The Lucas Oil AMA Pro Motocross Championship is the world's most prestigious motocross series. The Series is managed and produced by MX Sports Pro Racing, whose mission is to raise awareness of motocross racing through the promotion of professional championship racing events nationwide.
The series is also produced in conjunction with Alli, the Alliance of Action Sports, a global business that encompasses national and international action sports events, multimedia production and a consumer-based lifestyle brand.
Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.
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World's Fastest Motocross Riders Showcased All Summer Long Exclusively on SPEED and NBC Sports

Courtesy of MX Sports

World's Fastest Motocross Riders Showcased All Summer Long
Exclusively on SPEED^TM and NBC Sports
Schedule Highlighted by Multiple Live Broadcasts

MORGANTOWN, W.V. (April 29, 2010) - After introducing the most innovative domestic television package in motocross history last season, MX Sports Pro Racing and Alli, the Alliance of Action Sports, return with exclusive coverage from SPEED and NBC Sports for the 2010 Lucas Oil AMA Pro Motocross Championship. All 12 rounds from the world's most renowned motocross circuits will be broadcast directly into millions of homes throughout the U.S.
For the second year in a row, NBC Sports will showcase the only motocross action on live broadcast network television for three rounds: the Rockstar Energy High Point National on June 12, the Rockstar Energy RedBud National on July 3, and the Rockstar Energy Unadilla National on August 14. High Point, RedBud and Unadilla are three of the best known circuits in the motocross world.
"The introduction of live races on SPEED and NBC was one of the most significant moments in American motocross history," said MX Sports Vice President Davey Coombs. "We are extremely excited for their return in 2010 and we can't wait to continue the tremendous growth the sport has achieved in recent years by being brought into millions of additional homes."
In addition to the trio of live events on NBC broadcast network television, SPEED will serve as the exclusive cable home of the Lucas Oil AMA Pro Motocross Championship, featuring a pair of live events with the Washougal Motocross National on July 24, as well as the championship finale on September 11. All seven remaining rounds of the series can be seen on SPEED via same-day coverage, with exception of the season-opening Rockstar Energy Hangtown Classic, which will air next-day on Sunday, May 23, as a result of SPEED's previous commitment to NASCAR's All-Star Weekend programming.
The highly-talented 250 Class will also have an exclusive home on SPEED, with seven rounds shown via same day, back-to-back coverage with the 450 Class. The remaining five rounds can be seen on the Sunday following each national.
2010 Lucas Oil AMA Pro Motocross Championship Domestic Television Schedule

450 Class
Rockstar Energy Hangtown Classic	SPEED	May 23	6 p.m. EST
Freestone Motocross National	SPEED	June 5	9 p.m. EST
Rockstar Energy High Point National	NBC Sports	June 12	3:30 p.m. EST
Budds Creek Motocross National	SPEED	June 19	9 p.m. EST
Thunder Valley Motocross National	SPEED	June 26	11 p.m. EST
Rockstar Energy RedBud National	NBC Sports	July 3	3:30 p.m. EST
Rockstar Energy Spring Creek National	SPEED	July 17	9 p.m. EST
Washougal Motocross National	SPEED	July 24	7 p.m. EST
Rockstar Energy Unadilla National	NBC Sports	Aug. 14	3 p.m. EST
Rockstar Energy Southwick National	SPEED	Aug. 28	9 p.m. EST
Steel City Motocross National	SPEED	Sept. 4	9 p.m. EST
Season Finale	SPEED	Sept 11	7 p.m. EST
*BOLD indicates LIVE coverage
250 Class
Rockstar Energy Hangtown Classic	SPEED	May 23	5 p.m. EST
Freestone Motocross National	SPEED	June 5	Midnight EST
Rockstar Energy High Point National	SPEED	June 13	6 p.m. EST
Budds Creek Motocross National	SPEED	June 19	8 p.m. EST
Thunder Valley Motocross National	SPEED	June 27	Noon EST
Rockstar Energy RedBud National	SPEED	July 4	4 p.m. EST
Rockstar Energy Spring Creek National	SPEED	July 17	8 p.m. EST
Washougal Motocross National	SPEED	July 24	8 p.m. EST
Rockstar Energy Unadilla National	SPEED	Aug. 15	4 p.m. EST
Rockstar Energy Southwick National	SPEED	Aug. 28	10 p.m. EST
Steel City Motocross National	SPEED	Sept. 4	8 p.m. EST
Season Finale	SPEED	Sept. 11	8 p.m. EST

The gates will drop and the bikes will roar in the shadow of the California capital of Sacramento in just over three weeks with the 42^nd annual event from legendary Hangtown on Saturday, May 22.
For tickets, fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.
For more information about the 2010 Lucas Oil AMA Pro Motocross Championship, please contact media coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5750.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship.  An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide.  Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts.  For more information, please visit www.mxsportsproracing.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand.  The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines.  From its Daytona Beach headquarters, the organization operates and manages AMA Pro Road Racing, which includes AMA Pro American Superbike, AMA Pro Daytona SportBike, AMA Pro SuperSport and AMA Pro SunTrust Moto-GT.  AMA Pro Racing also manages and works closely with the day-to-day operational organizations of the AMA Pro Flat Track Championship and the AMA Pro Supermoto Championship Series in addition to other two-wheel and ATV series.  Learn more about AMA Pro Racing at www.amaproracing.com.
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