Two-Time Rockstar Energy Drink U.S. Open Champion Stewart To Defend Title

Press Release from Feld Entertainment

AURORA, Ill. (July 6, 2009) - Defending Rockstar Energy Drink U.S. Open champion and recently crowned AMA Supercross class champion James Stewart, of Haines City, Fla., announced today that he will defend his title at this year's race inside Las Vegas' MGM Grand Garden Arena October 9-11.

At last year's Rockstar Energy Drink U.S. Open, Stewart capped of a stellar 1-1 weekend en route to winning his second championship at the MGM Grand Garden Arena. It was a special win for Stewart, who was competing aboard a new bike and new team for the first-time in his professional career.

"The U.S. Open is a part of preparation for myself and the San Manuel Yamaha Race Team leading into the 2010 season," said Stewart. "Last year, the U.S. Open was my first race with my new team and it turned out to be a great weekend. I had only ridden a Yamaha about four times before heading to Las Vegas to race in the U.S. Open and this year will be similar to last year because we have a completely new motorcycle that I will be racing. The U.S. Open is one of our steps for preparing for the 2010."

"As the defending Rockstar Energy Drink U.S. Open champion, it's great to have James' support in this unique race once again," said Dave Prater, director of supercross, Feld Entertainment Motor Sports. "James persevered at last year's race to win the second Rockstar Energy Drink U.S. Open championship of his career. A win this year for James can tie him on the all-time win list with Ricky Carmichael."

At the 2006 race inside the MGM Grand Garden Arena, Stewart swept both nights of racing en route to his first Rockstar Energy Drink U.S. Open title. During the two-night race, Stewart beat defending Rockstar Energy Drink U.S. Open champion Ricky Carmichael.

Tickets for the 2009 Rockstar Energy Drink U.S. Open are available at Ticketmaster locations, Carter Powersports (located at 6275 South Decatur Blvd. Las Vegas, NV 89118) the MGM Grand Garden Arena box office, www.ussx.com or by phone at (800) 745-3000.

For more information on the Rockstar Energy Drink U.S. Open, please log on to www.ussx.com.

About Feld Motor Sports, Inc.
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world's largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

About Rockstar Energy Drink
"ROCKSTAR is the world's most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars.

ROCKSTAR ENERGY DRINK is available in eleven amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte, and Roasted Light Vanilla. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors.

ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom."

Thor/Parts Unlimited Motocross Week in Review: RedBud

Press Release from Thor / Parts Unlimited

The Lucas Oil AMA Pro Motocross Championship season reached the halfway point with a July 4th celebration at RedBud that mirrored the event at Thunder Valley the week before for the Thor/Parts Unlimited team.

Rockstar/Makita/Suzuki's Chad Reed earned another podium by winning the first moto and finishing second overall and has a comfortable 21-point lead in the 450 Class to enjoy during next week's break in the schedule.

Jake Weimer became the first 250 Class rider to claim back-to-back overall wins and teamed with points leader Christophe Pourcel to give Monster Energy/Pro Circuit/Kawasaki a 1-2 finish at RedBud and overall victories in the first two legs of the Monster Energy Triple Crown of Motocross.

NBC Helped Celebrate the 4th
Slightly overcast skies and spring-like temperatures greeted the riders and fans at RedBud for the Independence Day program and NBC was on hand to broadcast the action nationally. The network did its usual excellent job, framing its live telecast of the second 450 moto with highlights of the other motos and a variety of features and profiles.

It was the second of the three live telecasts the network is scheduled to do this season. The third will be from Budds Creek, Md., on Aug. 22. So far this season, the NBC shows have provided good fortune for the Thor/Parts Unlimited team, capturing wins on each occasion.

Australian Star Pays Homage to the U.S.A.
Chad Reed is Australian, but he lives in Florida and saluted his adopted country on the 4th of July at RedBud with patriotic red, white and blue gear that was emblazoned with the words "living the dream," which is Reed's personal slogan.

Mr. Consistency Pads Points Lead
Reed got the holeshot to start the first 30 minutes plus 2 laps moto, but early on lost the top spot to Andrew Short, who opened a comfortable lead before Reed regrouped and began to close the gap. The two-time Supercross champion reclaimed the lead from Short on lap 11 of 15 and held off the charge of Josh Grant for the win. Reed and Ivan Tedesco waged a long and exciting battle for second in moto two, with Tedesco finishing just inches in front of the Australian as Grant took the moto win and overall honors with Reed holding down the runner-up spot.

Two in a Row from Idaho
Jake Weimer continued to atone for his non-scoring outing at High Point by annexing his second straight overall victory for the Pro Circuit Kawasaki team. The Idaho resident said before the race that he liked racing at RedBud because he considers it a rider's track and added, "Hopefully the momentum I built from last week will carry over."

That seemed to be the case on a somewhat chaotic day for the 250 Class riders. Weimer got the holeshot in moto one, in the process avoiding a large pileup in the first turn, and kept the pressure on Ryan Dungey while finishing second. In the second moto, Weimer had to work his way through some traffic, but did so with the knowledge that Dungey had crashed and rode a smart race to finish fourth and grab first overall. The finish moved Weimer from 10th to 7th in the standings.

Pourcel Battles Back
Pro Circuit's Christophe Pourcel failed to win the opening moto for the first time this season, placing eighth, but was lucky to finish at all after being unseated in a first turn melee and falling again later in the moto. The Frenchman came back to win the second moto and was one of four riders tied for second with 38 points. Pourcel got the spot based on his second moto finish and maintained his 9-point lead over first moto winner Dungey.

A Season of Promise Turns to Heartbreak
The afternoon came to a premature end for Tyla Rattray, the third member of the Pro Circuit team. The South African rider continued his solid riding with a sixth in the opening moto and looked to be on his way to yet another consistent effort. However, he crashed at the start of the second moto and was unable to finish. He also emerged from the incident with a broken thumb and fell from third to fifth in the standings after finishing 13th overall.

Thor's International Stars Carry Red Plates into the Final Six
With six of the 12 rounds of the Pro Motocross Championship in the books, Chad Reed has to be feeling good about his chances of winning his first 450 class title. No stranger to being out front, the Australian star has one overall victory along with three moto wins and has built a 21-point lead over Short. Fellow Honda rider Tedesco is third, 40 points behind, and the advantage he holds over his two main rivals means Reed can concentrate on consistent finishes and avoid unnecessary risks.

Christophe Pourcel's advantage may not be as comfortable, but the rookie has proven that regardless of what happens on the track, his nerves are never shaken. Despite seven moto wins, he sits just 9 points in front of Suzuki's Dungey in what has become a two-man battle. Pourcel has the added pressure of being unfamiliar with any of the tracks on the schedule, but that hasn't seemed to be a problem for him thus far.

Looking Ahead...
The Lucas Oil AMA Pro Motocross Championship takes a week off before returning to action on July 18 from Spring Creek Motocross Park in Millville, Minn., kicking-off the second half of 2009.

About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.

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2010 Supercross Exclusive for Cross Club

Press Release from Feld Entertainment
Feld Motor Sports announced today that Cross Club members will once again have the exclusive opportunity to purchase tickets to the 2010 Monster Energy AMA Supercross, an FIM World Championship, for two days prior to the July 29 public national on-sale. The exclusive Cross Club on-sale will take place July 27-28. Fans interested in taking advantage of the benefits of Cross Club must register by July 26 to obtain the exclusive opportunity to purchase tickets before the public national on-sale.

Cross Club members will receive an email with purchase links and the password to take advantage of this members-only opportunity. With a host of benefits, including free pit passes, breaking news and exclusive video content, the Cross Club is free to join.

“We offer the opportunity of first chance to buy tickets to our Cross Club members because they are our VIP fans,” said Linda Ardehali, director of new media, Feld Motor Sports. “Their loyalty to sport is rewarded with various benefits throughout the year beginning with this very special chance to choose their seats for 2010 before anyone else.”

Date Venue City
January 9 Angel Stadium Anaheim, Calif.
January 16 Chase Field Phoenix
January 23 Angel Stadium Anaheim, Calif.
January 30 AT&T Park San Francisco
February 6 Qualcomm Stadium San Diego
February 13 Angel Stadium Anaheim, Calif.
February 20 Lucas Oil Stadium Indianapolis
February 27 Georgia Dome Atlanta
March 6 Daytona Int’l Speedway Daytona, Fla.*
March 13 Rogers Centre Toronto, ON
March 20 Cowboy Stadium Arlington, Texas
March 27 Alltel Stadium Jacksonville
April 10 Reliant Stadium Houston
April 17 Edward Jones Dome St. Louis
April 24 Quest Field Seattle
May 1 Rice-Eccles Salt Lake City
May 8 Sam Boyd Stadium Las Vegas

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com.

Oakley Announces Custom Jawbone

Press Release from Oakley

FOOTHILL RANCH, Calif., June 30, 2009 – Oakley, Inc. today announced updates regarding the 2009 Tour de France and the concurrent worldwide release of JAWBONE™ , a revolutionary breakthrough in performance eyewear. Details were provided on specific color combinations of JAWBONE crafted for Tour riders who will rely on the product’s new design tech­nologies in competition. The company noted that the Oakley Custom Program (OCP) will allow fans to salute their heroes by selecting similar component color combinations.

“‘Science wrapped in art’ has been our aspiration from day one. The Tour de France presents a perfect platform for us to unleash our new custom JAWBONE eyewear,” said Colin Baden, president of Oakley. “Our Tour riders are absolute originals, each with a unique style and approach to life. The Oakley Custom Program lets them take this unbelievable optical instrument called JAWBONE and make it their own by choosing colors — not just for the main frame but for four component categories as well. Performance becomes art, and with JAWBONE eye­wear included in our custom program, consumers will have the same freedom to build their own unique version of this innovation,” Baden concluded.

Oakley riders George Hincapie, Mark Cavendish and Oscar Pereiro chose Pearl White for the frame color and White for the stem sleeves of their custom JAWBONE designs. For the jaw component that locks the interchangeable lenses into place, Hincapie picked Team Yellow while Cavendish went with Polished White and Pereiro opted for Pearl White. A “bolt” component of Oakley’s new SwitchLock™ Technology turns science into an accent of style, and both Hincapie and Cavendish selected Pearl White for this part of the design while Pereiro went with Blue. Hincapie completed his custom frame with an Oakley icon in Gunmetal. Cavendish chose Yellow for the icon while Pereiro completed his red/white/blue theme with Team Red.

Oakley rider Thor Hushovd selected an Infra Red frame with a Team Blue jaw, an Anodized Red bolt, a White icon and White stem sleeves. A similar combination was chosen by Amael Moinard, who varied the design by selecting Matte white for the jaw color. Cyril Dessel styled JAWBONE by highlighting a Silver frame with White stem sleeves. He chose Polished Black and Matte Black for the jaw and bolt, and finished the original creation with an Oakley icon in Black.

Beginning in September 2009, the Oakley Custom Program will give all customers the freedom to create their own JAWBONE color combinations, even letting them match the original style of their favorite Tour athletes. Customers should visit Oakley.com for further information.

JAWBONE features an interchangeable lens design that helps athletes keep up with changing light conditions. Oakley put its finest technologies into JAWBONE, creating a true instrument of performance with unbeatable optical clarity, durability, convenience and comfort.

Tour fans will be able to follow the race with Twitter updates at Oakley.com. New images of Oakley racers will be available daily, and members of the media may acquire these pictures through the Oakley Public Relations contacts listed in the header of this release.

For updates on the 2009 Tour de France and Oakley’s racers, visit oakley.com/sports/tdf

Racerx/Pro Circuit/PulpMX Privateer Contest

Press Release from Pulp MX

The Pulp MX Privateer Contest

Red Bud Live on NBC

Press Release from MX Sports

MORGANTOWN, W.V. (July 2, 2009) - As America celebrates Independence Day this weekend, the world’s greatest riders and the most prestigious motocross series on the planet come together again to provide racing on live network television.

In cooperation with Alli, the Alliance of Action Sports, MX Sports Pro Racing presents the second of three exclusive races on NBC Sports. The Monster Energy Motocross National at RedBud, round six of the 2009 Lucas Oil AMA Pro Motocross Championship, will be broadcast to millions of households live on NBC Sports, beginning at 3:30 p.m. ET, with the final 450 Class moto.

In addition to being one of the most historic and best attended races on the schedule, RedBud also serves as the halfway point of the 2009 season and the site of round two of the Monster Energy Triple Crown of Motocross. Rockstar/Makita/Suzuki’s Chad Reed sits atop a highly competitive 450 Class championship battle and carries the momentum of winning the first round of the three-race Triple Crown. He enters southwestern Michigan looking to score the jackpot and the chance at a $25,000 bonus at the season finale in September.

Chasing after Reed, the 2008 Monster Energy AMA Supercross Champion, will be Honda Red Bull Racing’s Ivan Tedesco and Andrew Short, Joe Gibbs Racing MX/Toyota/Yamaha’s Josh Grant and Cody Cooper, Monster Energy Kawasaki’s Timmy Ferry and off-road specialist Ricky Dietrich, along with many more.

Host Jason Weigandt, analyst and motocross legend David Bailey, along with trackside reporters Jamie Bestwick and Tiffany Simons, will bring the millions watching at home all the action.

For more information about the Lucas Oil AMA Pro Motocross Championship, please contact media coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5752.

For fan and racing information on the 2009 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.

Fox's Ryan Dungey to support Livestrong at Red Bud

Press Release from Fox Racing

Nike 6.0 moto athlete Ryan Dungey is supporting LIVESTRONG and cancer awareness this weekend at the July 4th Motocross Nationals at RedBud.

Dungey was recently crowned 2009 AMA Supercross Champion in the Lites Category, and is pushing to secure a national motocross title and his third win of the season this weekend. As Lance will ride again at the Tour de France this month, Dungey, in collaboration with Fox Racing, has created a head-to-toe LIVESTRONG inspired uniform to help Lance to tell the Livestrong message and to raise global cancer awareness. Dungey’s yellow jersey will tie back to Lance and cycling and a custom embroidered Livestrong seat patch will provide visuals on his pants in honor of his childhood idol’s fight to find a cure. The Livestrong message of “Hope Rides Again” is scrolled across Dungey’s helmet.

"Lance Armstrong has always been a hero of mine. I have a lot of respect for his dedication, persistence, and his devotion to cancer awareness,” said Nike 6.0 Moto athlete, Ryan Dungey. “ I am honored to have the opportunity to support Livestrong and use my talents to help Lance spread his message of cancer awareness around the world to our loyal motocross community.”

Red Bud Riders list

Press Release from MX Sports

Here is a list of riders pre-entered in the 250 class for the Red Bud National this weekend.

250 class

Here is a list of riders pre-entered in the 450 class for the Red Bud National this weekend.

450 class

Red Bud Information

Press Release from MX Sport

Follow the link for Red Bud information.

HERE

Fly Introduces the 2010 Line

Press Release from Fly Racing
Fly Racing is proud to announce the release of its 2010 line-up of advanced technology race wear and exciting new line of casual wear. All 2010 Fly Racing products can now be viewed at www.flyracing.com.
Watch Fly Racing’s 2010 product launch video, shot on location at Rynoland in Anza, California, by clicking on the catalog cover image below, or HERE.




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About Fly Racing
Established in 1996, Fly Racing began as a manufacturer of motorcycle handlebars and helmets and has quickly developed into one of the fastest growing off road riding apparel and hard part brands. Fly Racing develops high-quality products for the competitive and demanding North American market and is distributed in 40+ countries.