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Courtesy of Shock Doctor & Troy Lee Designs
Revolutionary Troy Lee Designs Premium Protection with Shock Doctor Technology Kick Off Collaboration
Troy Lee Designs, a leader in motorsports apparel and design, and Shock Doctor, Inc., the leader in mouthguard technology and team sports protection products, announced a new Premium Protection line for the motorsports market.
Troy Lee Designs will introduce a line of Premium Protection Products, debuting in the fall of 2010, including protective shirts, shorts, pants, chest and joint protection -- all of which will feature Shock Doctor Technology.
"The amount of R&D that has gone into this collection of Premium Protection Products is mind blowing," said Troy Lee Designs' founder, Troy Lee. "Shock Doctor Technology 'inside' will become a difference maker in Premium Protection. Motocross protective gear has never seen a combination of technology and design like this before. This product is all branded 'Troy Lee Designs' and distinctly features Shock Doctor Technology."
"We were looking for a leadership brand that was a good fit with Shock Doctor and was aligned with our high standards of design and quality," said Tony Armand, President and CEO of Shock Doctor. "Troy Lee Designs is an ideal choice. In addition to controlling their own distribution, which provides an outlet to expose more riders to Shock Doctor Technology, the new product line will offer greater protection and a safer riding experience to more enthusiasts."
"The Shock Doctor team has been working for more than two years on design criteria for this collection," said Bill Best, vice president of product development. "We then refined these concepts through rider testing to ensure we met rider standards. We are thrilled to be working with Troy Lee Designs to provide Premium Protection Products that meet a real need in the market."
About Troy Lee Designs:
Troy Lee Designs has worked for the fastest racers in the world for 30 years. Beginning as a Painter/Designer, the Troy Lee Designs brand now encompasses all things motorsports. From Design, to Helmets, Technical Motocross and Mountain Bike apparel, Sportswear and now Premium Protection; Troy Lee Designs is a global leader.
About Shock Doctor:
Entering the Motocross market just two years ago, Shock Doctor has created noteworthy awareness by developing ground-breaking products including the Eject® helmet removal system, motorsports protective apparel and a series of high-tech custom bags. The company has supported rider safety, teams and education including sponsorship of programs and athletes such as: Troy Lee Designs/Lucas Oil/Honda Team, The Shock Doctor KTM Factory Off-Road Team; Factory Connection Racing; Joe Gibbs Racing Team; Asterisk Mobile Medical Unit; Action Sports Medicine Foundation; and the Loretta Lynn National Motocross Championship.
Shock Doctor is the market and technology leader in mouthguards. The company transformed and elevated the mouthguard industry by introducing innovative, shock absorbing, superior fitting self-custom mouthguards. In addition to a full line of patented, technologically advanced mouthguards, Shock Doctor offers a comprehensive line of sports protection products for hockey, football, baseball, basketball, soccer, martial arts, boxing and lacrosse. Shock Doctor products are sold at major and independent sporting goods retailers throughout the U.S. and in select international markets, as well as through the company's web site, www.shockdoctor.com. Shock Doctor is headquartered in Minneapolis, Minn.
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Courtesy of Honda
Torrance, CA: The Honda Red Riders took on round six of the 2010 AMA Motocross Championship and Women’s Motocross Championship at RedBud in Buchanan, MI on Saturday, July 3, and Honda Red Bull Racing’s Andrew Short made a solid run up front aboard his CRF450R while teammate Ashley Fiolek clinched her first overall victory of the season aboard her CRF250R. Another Honda racer to win at RedBud was GIECO Powersports Honda’s Trey Canard, who scored his first-ever 250cc motocross race win and overall victory.
Two-time women’s champion Fiolek had her best showing of the season, going 1-1 in the women’s competition to clinch her first overall victory this season. Grabbing the holeshot in both motos, Fiolek dominated both races to take the overall win. Fellow Honda racer Troy Lee Designs’ Tara Gieger joined Fiolek on the podium going 3-3 to end the round third overall.
Short got a good start in the first 450cc moto and was among the lead group from the get-go. Rounding the opening lap in the number two spot, Short put in a solid performance to eventually take the checkers in third place. In moto two he again fired off to a fine start and went on to finish fifth, placing fourth overall for the round.
In other 450-class action, Troy Lee Designs Honda’s Ben Townley looked on target to record his first race win of the season, leading every lap in the opening moto until he fell in the closing stages on the final lap, which relegated him to fourth. Townley rebounded in moto two to grab third place and close out the round third overall. Brett Metcalfe’s 5-4 finish aboard his GEICO Powersports Honda CRF450R put him fifth overall and privateer Honda racer Kyle Regal finished seventh overall with 7-7 moto finishes.
GEICO Powersports Honda’s Trey Canard went 4-1 in the 250cc competition to successfully score his first-ever overall Lites motocross win on his CRF250R. Getting a lackluster start in moto one where he rounded the opening lap in 10th position, Canard worked his way through the pack, picking off riders one by one to eventually take the checkers in fourth place. Getting a better start in moto two and running among the lead pack, he set a blistering pace before moving into the lead on lap 11 where he remained until the race’s end. Teammates Justin Barcia and Blake Wharton were never far away with Barcia going 5-3 to finish in fourth overall and Wharton going 6-4 to get fifth overall. Eli Tomac finished 10th overall, going 12-9 aboard his GEICO Powersports Honda CRF250R.
For more information, contact: American Honda Motor Co., Inc. (310) 783-3745 Was this post helpful? Add yours to our service or subscribe to our feed above.
Courtesy of Troy Lee Designs
t was a busy weekend for the TLD crew as they had riders in all three classes of competition at the season opening round of the AMA motocross championship. When the day was done every rider on the team had something promising to build from for the next eleven rounds.
Ben Townley fought through a case of nerves as the gate dropped for his first 450 national in two years. The former world champion ran near the front all moto long and gave up one spot near the end of the race when he stalled his bike in a tight corner. The second moto was even more encouraging as BT made a charge to the front of the pack that saw him pass into second and begin to close in on the race leader. A small mistake near the twenty-minute mark would cost him several positions and a shot at an overall podium finish. His 6-7 motos were good enough for a sixth place finish overall.
"I was quite nervous before the start of the race," said Townley at the days end. "I'm feeling pretty good about my speed though and I think by the time I hit round two or three my fitness will be where it needs to be in order to race for wins. I'm really happy with the team at the moment and now that the first round is out of the way I feel like we can really focus on the task at hand. It was a good start for me."
Will Hahn and Cole Seely represented TLD well in the 250 division. Cole spent much of the first moto in sixth position until a fall forced him out of the race. Wil suffered a bad start but fought all the way to 13th by the motos end. The second moto started with a big Wil Hahn holeshot. Wil led for a couple laps and then spent the race dicing with the worlds best 250 riders at the front of the pack. He would score a 6th in moto two giving him eighth overall on the day. Cole didn't get the start he needed but he managed to work into 17th and earn a handful of points by the end of the race. Both 250 riders are looking fast and ready to race at the front, they just need to get good starts and stay on two wheels.
Tarah Gieger scored the team's only podium finish of the day, a fact she was quick to point out to her male teammates. The star WMX rider rode consistently all day long and earned third overall with her 2-6 motos scores. Tarah was certainly not content with a third and she is already looking forward to another shot at a win in Texas.
"I really didn't get a chance to ride the way I know I can," Tarah explained. "I couldn't get comfortable with the track all day and I hit a stalled rider in the second moto that knocked me down and had me riding from the back the whole race. Texas is a good track for me and I'm looking forward to getting out there."
The TLD/ Lucas Oil/ Honda team will set up at Glen Helen Raceway this weekend for the GP round in California. Ben Townley will use the event as another stepping stone towards his goal of winning the 2010 AMA national championship. Look for the #101 flying around the hilly circuit in San Bernardino this weekend. The rest of the team riders will focus on preparing for the next round of the AMA series in Freestone, Texas in two weeks time.
The Troy Lee Designs Lucas Oil Honda race team would like to thank all of the companies that have supported our racing efforts over the years. They include Lucas Oil, American Honda, Red Bull, PPG, Wings for Life, Alpinestars, Avia, Couts Heating and Cooling, Dunlop, Epic Action Video Cam, Leatt Brace, McQueen Racing, Oakley, Pacific Collision, Pro Circuit, Rossignol, Santa Cruz, Selle Italia, Skullcandy, All Sport Dynamics, Cycra, Fasthouse, Flexfit, Hinson Clutch, Hot Wheels, Kahne Racing, Light Speed, Muc-Off, N Style, Nameplate, ODI, Primm, QTM, Renthal, RK Chain, Excel, Twin Air, Vasser Racing and VP Racing.
Follow the Troy Lee Designs / Lucas Oil / Honda team at www.troyleedesigns.com
Courtesy of Troy Lee Designs
In an effort to bring continued awareness and financial support to the devastation in Haiti, Troy Lee Designs is giving back. This weekend, Troy Lee Designs / Lucas Oil / Honda riders Wil Hahn #49 and Cole Seely #200 will be racing in one-of-a-kind Haitian flag-themed helmets and gear at AMA Supercross round 4 in San Francisco. The items will then be signed by the riders and Troy Lee to be auction on eBay starting today. 100% of the funds from the winning sale will go to American Red Cross for Haiti Relief.
"My heart goes out to the people in Haiti," says Troy Lee. "After seeing the images on TV, the losses and challenges they are going through... I just wanted to give back in some small way, and remind Supercross fans to help those who are in great need."
TLD encourages all to give to Red Cross at www.redcross.org and to get involved in the auction at www.troyleedesigns.com/auctions/.Was this post helpful? Add yours to our service or subscribe to our feed above.
Courtesy of Troy Lee Designs
Troy Lee Designs and Epic Action Video Camera today launch a unique video contest for their fans. This is the first contest ever, using the Twideo Contest platform integrating and Facebook as a way for fans to vote on their favorite videos.
How the contest works:
- Shoot your own POV (Point of View) video at your favorite track or riding spot.
- Vote for your favorite video. Share with friends on Twitter & Facebook
- Videos will be ranked according to a score, which considers Twitter messages sent through the video's page on the contest site, Facebook shares of the video's page on the contest site, and YouTube views of the video.
- Every 2 weeks an Epic Wide Action Video Camera will be awarded to the top video with the most votes during that period. The Grand prize is Troy Lee Designs D2 Black or SE2 History Helmet with Epic Wide Camera attached - to the overall top voted video.
Grand prize winner will be announced at the conclusion of the contest on February 28th, 2010.
About Troy Lee Designs
What began as a hobby of a motocross racing teenager named Troy Lee over 29 years ago, painting helmets in his parents garage for his friends, has grown to become recognized as the premier custom helmet paint shop in the world. Troy Lee Designs has since expanded into a full force operation, offering a product line from helmet visors and graphics, to casual wear and Motosports & Mountain biking gear. TLD is the place where "The World's Fastest Racers" go when only the best will do. For more information, visit http://troyleedesigns.com
About Epic Action Video Cam
EPIC brings Action Sports, Motorsports and Adventure enthusiasts into the world of YouTube with a self-contained, ultra compact, lightweight digital video camera ideal for capturing your best moments from the athlete’s point of view. Weighing just three ounces, the new WIDE ANGLE version of the already popular Epic Action Video Cam can go anywhere; whether it is mounted to your helmet, your board, your handlebars, your kayak or the your car hood, it brings a new perspective to video. The high resolution video and SD compatible memory with up to 200 minutes of video at 30 frames per second and audio makes this an ideal tool for capturing those unforgettable moments with a 168 degree Wide Angle lens. And if that is not enough, this unit doubles as a 5 Mega Pixel camera with Burst Mode Technology™ for multiple still images. Multiple mounting adaptors make this a must have for any enthusiast. For more information, visit http://www.epicstealthcam.com/
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