ARMA Energy SNX makes its debut at the 2010 Summer X-Games

Courtesy of ARMA
Carlsbad, CA - ARMA Energy SNX makes its debut at the 2010 Summer X-Games in Los Angeles, CA. ARMA Energy SNX is a revolutionary new energy snack product that produces the same amount of energy as a premium energy drink. This great tasting snack is comprised of almonds, peanuts and trail mixes, full of protein, and is energy-coated with caffeine, taurine, and B-vitamins. ARMA is the ultimate daily snack to tame your hunger and fuel your active lifestyle.  Was this post helpful? Add yours to our service or subscribe to our feed above.

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MYPLASH Teams up with Motocross Champions Brian Deegan, Trey Canard and Josh Grant to Offer Branded, Prepaid Cards for Teens

Courtesy of 
Los Angeles, Calif. – MYPLASH VisaÒ Prepaid Cards, the largest teen branded prepaid card company in the world, launches its motocross series, featuring award-winning athletes Brian Deegan, Trey Canard and Josh Grant. The company, which features the hottest recording artists, action sports athletes and lifestyle brands, also offers exclusive signed gear giveaways, hot deals and contests. Prepaid cards bearing images of superstar freestyle rider and Metal Mulisha founder, Brian Deegan (“The General”), Motorcross Lites and Supercross fan-favorite, Josh Grant and Supercross champion, Trey Canard are now available at major retailers nationwide and online at www.myplash.com.

“I’m excited to be a part of this MYPLASH partnership,” says Brian Deegan. “These cards have a lot of cool features and promos for our fans, and it seems only natural to have the motocross industry involved. I think it’s a great way to connect to the fans on a new level."

The motocross series of cards offer the holder not only an exciting action shot of some of their favorite stars, but also a wide variety of discounts on items such as posters and apparel. Cardholders will also enjoy the opportunity for chances to win autographed gear, photos, promotional items and more from their motocross favorites. In addition, every MYPLASH card comes with added incentive of access to exclusive news and information, tons of contests and insider events for all brands supported by MYPLASH.

MYPLASH is the pioneer for teen personal finance, and makes it easy for parents to monitor their teens’ spending, while teaching them about saving, budgeting and overall financial responsibility. With a healthy financial dialogue created between parents and their teens, talking about spending wisely becomes a much easier and more efficient process. For parents, MYPLASH takes the uncertainty out of where their teens’ money has been spent with 24/7 access to their account at www.myplash.com. Not to mention, MYPLASH can be used anywhere Visa is accepted worldwide, and is extremely easy to reload at any of the thousands of retail locations that sell MYPLASH, online at www.myplash.com, at thousands of Visa ReadyLink locations, and via Direct Deposit.

“We believe that a new generation of financially responsible teens and young adults will emerge through the use of MYPLASH, as it is the only product with a core youth lifestyle connection that also provides parents an invaluable tool to manage youth spending,” said Danny Klein, President, Chief Marketing Officer and Co-Founder of Plastic Cash International, LLC.

Co-branded with Visa, and sold exclusively through Blackhawk Network in thousands of retail locations nationwide, MYPLASH has separated itself from competing prepaid cards with unparalleled retail distribution, product offerings and consumer loyalty, as well as establishing a way to connect with the upcoming generation. As teens continue to turn to online outlets for their shopping, banking and gaming, MYPLASH will help to make these activities and purchases safer and easier by maintaining all the advantages of using cash or a checking account, without the associate risks. MYPLASH cards are not linked to personal bank accounts or sensitive information, therefore eliminating overdraft fees, negative balance charges and the risk of identity theft.

With exclusive branded content and discounts, MYPLASH truly connects with teens in a “cool” and relevant way, filling the void long left empty in this market. For parents, MYPLASH finally delivers increased security and convenience, with a fresh way to get kids to pay attention to and manage their finances.

About MYPLASH:
Plastic Cash International, LLC, founded in 2004, is the largest teen branded prepaid card company in the world, focusing on the development and strategic marketing of prepaid card programs to teen, young adult and unbanked consumers. Plastic Cash International's revolutionary MYPLASH Visa Prepaid Card Program features the hottest recording artists, action sports athletes, and lifestyle brands - all tied into exclusive discounts, promotions, and content tailored specifically for the teen and young adult market. MYPLASH Visa Prepaid Cards give parents the ability to manage their teens' spending in a convenient, secure, and "cool" way, while providing tools to teach financial education, fiscal responsibility and budgeting. Find out more at www.myplash.com. 

Image via Wikipedia

Courtesy of Hardcard Holdings

Honda Red Bull Racing's Ashley Fiolek To Appear On NBC's Last Call With Carson Daly

November 4, 2009 (Los Angeles, CA) - Ashley Fiolek, the 2009 X Games Women's Moto-X Gold Medalist and two-time AMA Women's Motocross Champion is the featured guest on Thursday night's edition of Last Call with Carson Daly on NBC. The show will air on NBC stations at 1:36 AM Eastern and Pacific and at 12:36 AM Mountain and Central time the night of November 5th (early morning on the 6th).

The show was taped on the back lot of NBC Studios in Burbank, CA in September when Ashley was in Los Angeles to be honored at City Hall by the L.A. City Council for her achievements and inspiration to the deaf community. The following day Ashley attended L.A.'s DEAFestival along with sponsors American Honda and T-Mobile.

For more information on Thursday night's broadcast of NBC's Last Call with Carson Daly, see: www.nbc.com/Last_Call_with_Carson_Daly/.

About Ashley Fiolek
Born profoundly deaf, Ashley began riding and racing motorcycles at age seven and worked her way up the amateur motocross ranks. In 2004, at the age of 13, she won her first national title at the AMA Amateur National Motocross Championships at Loretta Lynn's. Between 2005 and 2007 she went on to win 12 more national championships and more than 100 races.

2008 marked Ashley's first full season as a professional, and she competed in select world championship rounds in Europe and won the AMA/WMA Women's Professional Motocross Championship. 2009 has seen Fiolek win the X-Games Women's Moto-X Gold Medal and the AMA Women's Motocross Championship. Ashley is proudly supported by: American Honda, Red Bull, T-Mobile Sidekick, Alpinestars, Leatt Brace, Vans, Rockwell Watches, Moto Endurance, Airoh and Smith. For more information about Ashley, see:www.ashleyfiolek.com.

About Hardcard
Hardcard Holdings, LLC is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing. Hardcard's partners are senior motorsports executives with experience in management of racetracks, sanctioning bodies, brands, athletes, licensed merchandise, sponsorship development, race teams and digital media. For more information, see www.hardcard.net.

 Hardcard.net

2010 RED BULL X-FIGHTERS WORLD TOUR: PUNCH YOUR TICKET AT THE FIRST-EVER RED BULL X-FIGHTERS RANKING SESSION

Courtesy of Red Bull

2010 RED BULL X-FIGHTERS WORLD TOUR:
PUNCH YOUR TICKET AT THE FIRST-EVER RED BULL X-FIGHTERS RANKING SESSION
The search is on for undiscovered FMX talent to compete alongside the world’s best riders
At the Red Bull Compound

Santa Monica, Calif. (November 3, 2009) – The 2010 Red Bull X-Fighters World Tour will kick-start its fourth season in February at the Red Bull Compound, an exclusive, private training facility located deep in the mountains north of Los Angeles. For the first time in the history of Red Bull X-Fighters, riders will have to battle it out and earn their spots in the world’s most prestigious freestyle motocross series at the official Ranking Session.

Only the top four athletes from the 2009 season automatically qualified for the 2010 World Tour, leaving six spots up for grabs. The secured spots go to 2009 champion Nate Adams (USA), Robbie Maddison (AUS), Eigo Sato (JPN) and Mat Rebeaud (SUI). The Red Bull X-Fighters Ranking Session will be held at the Red Bull Compound between February 2 and February 10, where the greatest collection of the world’s best FMX athletes will battle it out for the additional six coveted spots on the World Tour.

GLOBAL TALENT MEETS (LEGIT) YOUTUBE TALENT

Only 30 riders will be selected to participate in the Ranking Session. If you have not previously competed in a Red Bull X-Fighters, Dew Tour or X Games event and think you have what it takes to hang with the best FMX athletes in the world, submit a 90-second video of your best performance to www.redbullxfighters.com by December 1, 2009.

“I'm excited about being invited to compete in the Red Bull X-Fighters championship again in 2010,” said Maddison. “X-Fighters has the best riders in the world throwing down the gnarliest runs in the most amazing locations around the world. I know the level will be higher again this year, so I'm busy learning fresh stuff for the new comp season.”

The world’s premier, most-progressive freestyle motocross series demands a high degree of skill, as indicated by the minimum requirement needed to qualify for the Ranking Session: “You’ll need to have at least one backflip combination in your portfolio,” said Tour Director Tes Sewell.

Another new milestone for the 2010 Red Bull X-Fighters World Tour will include two wildcard entries at each stop to complete the field of the tour, which will start in April and run to September at spectacular, iconic locations across the globe, which will be announced shortly.

Courage, talent and self-confidence are the key ingredients, as 17-year-old Levi Sherwood of New Zealand demonstrated last year. After defending champion Mat Rebeaud was sidelined with an injury, he discovered the talented young Kiwi rider, and Sherwood, now known as the “Rubber Kid,” paid Rebeaud back by knocking him out of the competition a few days later on his way to winning the 2009 season opener in Mexico City.

2009 Red Bull: New Year. No Limits. to feature Travis Pastrana

Courtesy of Red Bull

This New Year's Eve, action sports icon and rally champion, Travis Pastrana, will star in Red Bull: New Year. No Limits., live on ESPN. Travis will attempt to shatter the world record for distance jumping in a car, at a location in Los Angeles to be announced shortly. He will follow in the footsteps of fellow motorsports athletes Robbie Maddison and Rhys Millen, who rang in the last two New Year's Eve celebrations by pushing their physical, mental and technical limits to break boundaries and records, in front of thousands of fans in Las Vegas and millions of viewers on ESPN.

Pastrana has captured three Rally America championships, won nine X Games gold medals and was the first person to ever successfully complete a double backflip on a motorcycle. On December 31, he will look to add yet another incredible achievement to his storied career.

Stay tuned to www.travispastrana.com for more details in the coming months.

If the image hyperlink doesn't work, please click here --- http://www.youtube.com/watch?v=uOhoiOWJepQ

Spy Optics at XGames 15

Image via Wikipedia

Courtesy of Spy Optics

Summer is in full effect and it’s that time of year again for X Games 15 to kick off with four full days of action packed pursuit of gold. From July 30th-August 2nd X Games 15 will be hosted at the Staples Center in downtown Los Angeles and at the Home Depot Center in Carson, CA. Spy’s athletes will be competing in four disciplines this year: Moto X Freestyle, Moto X Step Up, Moto X Super X-Men and Supermoto. Be on the lookout for team riders to be riding with Spy’s all new Klutch moto goggle.

Be sure to check out Spy’s latest sunglasses at The Standard, Downtown Los Angeles. Spy will be on site as part of the gifting suite along with DC and partners. This is DC’s second consecutive year of officially taking over The Standard as the Summer X Games 15 commence.

Support the Spy team riders and watch them take on the world’s best.

Thursday, July 30th

7-8pm Moto X Step Up Final Staples Center
Jeremy McGrath
Kevin Windham

Saturday, August 1st

1:30-2pm Moto X SuperMoto Final Home Depot Center
Derek Costella

4:30-5:45pm Moto X Super X Men’s Final Home Depot Center
Jason Lawrence
Jeremy McGrath
Kevin Windham
Mike Sleeter

7-8pm Moto X Freestyle Final Home Depot Center
Jeremy “Twitch” Stenberg

**Jeremy McGrath will be meeting with fans and signing autographs at X Games 15 at the Home Depot Center in Carson on Saturday, August 1st. Look for him at the Loop’d booth area in FanFest from 12 noon to 12:45.

For the complete X Games 15 competition schedule click here.

For a live telecast schedule click here.

Stewart confirms Best Whip, Super X and Supermoto

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Courtesy of James Stewart

Stewart confirms Best Whip, Super X and Supermoto

July 28 - Los Angeles, CA - Defending Supercross Champion James Stewart confirms that he will be competing in X Games 15 in Best Whip, Super X and Supermoto racing. “I’m pumped to have a chance to attend and compete,” says Stewart. “I have always wanted to do the X Games, but this is the first time that it has actually worked out contract and schedule wise.”

In fact just hours before showtime, Stewart and his team are hard at work in California dialing in his hybrid roadracer/dirtbike Yamaha YZ450F Supermoto race machine. “Obviously I’m at home on a supercross track but I’ve never raced Supermoto before so this is all new to me. I can’t wait though; it’ll be a blast!” As for Best Whip, “That’s in the bag,” he laughs.

“Honestly, I’m pleased that James is finally making his debut at X Games,” offered former AMA Supercross and Motocross champion Ricky Carmichael, an X Games Step UP Gold medalist in his own right and the winningest rider in motocross and supercross history. “X Games fans deserve to see the best of the best so it’s a natural that guys like Stewart, Josh Grant and Kevin Windham would be there. They benefit from tremendous exposure and being able to position themselves with the other elite athletes that X Games attracts.” Today the former motorcycle champion is pursuing a NASCAR career behind the wheel of the #4 KHI All-Stars Monster Energy Chevrolet Silverado.

Team Manager Larry Brooks says James will be racing the same Yamaha YZ450F that took him to this year’s Supercross season title. “But we haven’t decided yet if he will do the Best Whip on the 4-stroke or compete aboard a YZ250 2-stroke.”

The L&M San Manuel Band of Mission Indians-sponsored team is approaching X Games 15 with the same single-minded determination they used to capture the 2009 AMA Supercross championship. “Although James has never raced a Supermoto event before now, he was incredibly fast in our first test and he plans to be a major factor at the X Games,” says Brooks.

Keith McCarty, Yamaha Racing Division Manager, had this to say about his team: “We are very excited for people to see James Stewart competing in multiple classes at X Games. Its a great way for more of them to witness his talents. We also have Brandon Curry racing Supermoto and Nate Adams has added his name to the competition.” Josh Hill currently is injured.

“This is important to the entire team and James even had the X Games built specifically into his contract for this year. Let’s face it, in terms of media value alone for team sponsors like San Manuel, the X Games reaches even more fans than the Supercross and Motocross seasons together,” concludes Brooks. “A chance for James to show his amazing talents on live television before the world is invaluable. Our entire organization is really looking forward to it.”

The fun begins this Thursday as fans can see Stewart in the Best Whip competition starting at 5:15 at the Staples Center and in the Supermoto Final Saturday, August 1 starting at 1:30 at the Home Depot Center.

X Games 15 Competition Schedule
The X Games makes a seventh appearance in Los Angeles July 30-August 2 with events staged at the STAPLES Center, the Home Depot Center, and the Event Deck at LA Live. Events on tap this year are BMX Street, Moto X Best Whip, Women’s Moto X Racing, Moto X Speed & Style, and BMX and Skateboard SuperPark.
To purchase X Games 15 tickets ( Click). Ticket are $10 - $20. Thursday, July 30 is Kids Day with FREE admission to all the practice sessions at the Home Depot Center.
X Games Venues: STAPLES Center, BMX and Skateboard Big Air, Moto X Best Trick and Step Up will be featured. The Home Depot Center features X Fest, the ultimate action sports festival featuring sponsor & industry booths, BMX and Skate Vert competitions, interactive parks, athlete appearances, demos and new-to-the-X Games BMX and skateboard SuperPark. Competitions to include BMX and Skateboard Vert, Moto X Men’s and Women’s Racing, Moto X Speed & Style, Moto X Freestyle, Skateboard and BMX SuperPark, and Rally Car Racing.

X Games on TV: A total of Twenty (20!!!) hours of live X Games programming will be shown on ESPN, ESPN2 and ABC - all showcased in high-definition and aired July 30-August 2.

X Games Online: ESPN International, Xgames.com, ESPN Classic, ESPN360.com, SportsCenter, and ESPN2’s X Center will also provide coverage. For additional X Games 15 info go to www.Xgames.com

Troy Lee Designs Invades Summer X Games in LA

Courtesy of Troy Lee Designs

This week kicks off the fifteenth annual ESPN Summer X Games in Los Angeles. The action sports event has become one of the single biggest weekends of competition in the motorcycle industry and Troy Lee Designs will be there in force. With fourteen different athletes wearing TLD gear and/or helmets there will be no shortage of riders to cheer for.

In the Moto X Super X Event the stars of the Troy Lee Designs/ Lucas Oil/ PPG/ Honda Racing Team will be gunning for gold. Jake Moss (#42) has been shockingly fast at times throughout the season and the go-for-broke format of the X Games suits him well. If Jake Can get a good start and stay out of trouble you can bet he'll be at the front. His wingman, Chris Blose (#63), is finishing out the best season of his young career. Chris finished fifth in the west coast 250 supercross series and he rides the 450 just as well. Don't miss the Men's Moto X Super X Final at Home Depot Center on Saturday, August 1 at 4:30pm.

The King of Supercross, Jeremy McGrath (#2), will also be competing in the Moto X Racing discipline. Jeremy wears TLD helmets and is fresh off a silver medal last year.

He may be retired but it’s hard to count out a guy with 72 supercross wins.

MC will also get his Step-Up on at the Staples Center. Can he take down Carmichael and Renner? Tune in to find out.

If you are a Supermoto fan you'll have plenty of TLD riders to choose from. Two-time gold medalist and multi-time motocross and supercross champion Jeff Ward (#3x) will be trying to make it gold medal number three this year for the Troy Lee Designs/ Red Bull/ Honda Race Team. Wardy will be flanked by rookie Joey Pascarella (#25), Cassidy Anderson (#15) and team manager, David Pingree (#101), who is making a return to racing for this event. Other TLD Supermoto riders include Micky Dymond (#43), Josh Chisum (#10) and Gary Trachy #357). Supermoto Final takes place at Home Depot Center on Saturday, August 1 at 1:30pm.

Ronnie Renner has some gold medals under his belt and he'll be a threat to win more in both of the disciplines he competes in. The Step-Up Event was all Renner in 2008, until when Ricky Carmichael came in and stole the show. This time Renner wants to hand the GOAT a silver medal and walk away with another win. You can also catch Ronnie in the Best Whip Event; he'll be the guy upside down. Don't miss the Best Whip & Step-Up Finals at Staples Center on Thursday night.

The Women’s Moto X Super X Event features a rider new to the Troy Lee Designs family, Tarah Gieger. Tarah is the reigning champion from last year and she wants to back it up in 2009. She is fresh off a broken wrist from a GP race in Portugal but she’s gritty. Watch for the #68 Yamaha in her all-new TLD ladies gear. Also set to compete in the Women's Moto X Super X event are Sherri Cruse (#3) and X Games rookie Japanese rider Sayaka Kaneshiro (#678). Sayaka rides for Suzuki Japan, and is making her X Games debut.

Needless to say… there’s no shortage of Troy Lee Designs athletes in the 2009 Summer X Games.

Come out and join us for a weekend full of great competition.

PITS ARE OPEN to all spectators, TICKETS are $20

(or less depending on event and venue), and can be purchased from Ticketmaster.

For a complete list of air dates and times go to troyleedesigns.com/teamtld/xgames, and watch all the TLD riders make their bid for gold on August 1-2 in Los Angeles.

List of TLD’s - World’s Fastest Racers Competing in the Summer X Games in LA

(When and Where to Watch the Action)

FINALS – MAIN EVENTS Race# Event Location Date Time

Step-Up Staples Center Thursday, July 30 7:00pm

Ronnie Renner
Jeremy McGrath #2

Best Whip Staples Center Thursday, July 30 5:15pm

Ronnie Renner

Supermoto Home Depot Center Saturday, August 1 1:30pm

Team TLD - Jeff Ward #3x
Team TLD - Cassidy Anderson #15
Team TLD - Joey Pascarella #25
Team TLD - David Pingree #101
Josh Chisum #10
Micky Dymond #43
Gary Trachy #357

Men's Moto X Super X Home Depot Center Saturday, August 1 4:30pm

Team TLD - Jake Moss #42
Team TLD - Chris Blose #63
Jeremy McGrath #2

Women's Moto X Super X Home Depot Center Saturday, August 1 6:15pm

Tarah Gieger #68
Sherri Cruse #3
Sayaka Kaneshiro #678

Jeremy Mc Grath Joins Hammerhead Designs

Press Release from Hammerhead Designs

It is our great pleasure to announce that the King of Supercross, Jeremy McGrath, has joined Hammerhead Designs as a Rider and Brand Ambassador.

Jeremy will be representing Hammerhead at various events that he participates in around the world including some Supercross races in Australia and the Xgames in Los Angeles. As one of the greatest icons in our sport, Jeremy is respected and beloved all over the world. His record both on and off the track is equally impressive and he is universally considered to be a class act and a true Champion in every sense of the word. Jeremy will be helping Hammerhead to develop new products and keep up with the steady growth of our fantastic sport. We are very proud to have him on board with us at Hammerhead Designs.

"I'm stoked about joining Hammerhead, a company with great style, cool parts, and the drive to get to the top," said McGrath. On how this deal came together, Jeremy said, "I have known John Clark at Hammerhead for quite a long time and he is the kind of guy who wants results to speak for themselves. Hammerhead makes great parts and I wouldn't get involved if I didn't believe that. I want to be with the best and Hammerhead is certainly that. It's easy to be involved in a company that you believe in. I look forward to lending a hand in representing such a great company and I am proud to have Hammerhead as a Sponsor."

To launch this new relationship, Hammerhead has been a sponsor for Jeremy's Monster Toyota Pro Race Truck at selected races this summer. Look for these races on ABC and ESPN. If you haven't yet seen this kind of racing, imagine supercross racing in a Trophy Truck and you will have some idea what it's like! For more information on the Traxxas TORC Series, go to: http://www.torcseries.com/

For more information on Hammerhead Designs, go to Hdmoto.com or email Sales@Hdmoto.com