Monster Energy @ the X Games

Courtesy of Monster Energy
July 25, 2010 – Corona, CA – Expect non-stop action as Monster Energy athletes hit events across Moto, BMX, Skate and Rally at X Games 16, beginning this Thursday, July 29 through Sunday, August 1. It’s all going down center stage in the L.A. Memorial Coliseum and in and around STAPLES Center in Los Angeles, CA.
A total of eight Monster riders are competing in Moto events.  In Best Trick, Kyle Loza will be defending as the three-time Moto X Best Trick Gold medalist—after a recent wrist surgery, could we see the bike flip and the first-ever four-peat in the event? He’ll face Monster Energy Teammate Blake “Bilko” Williams, an always-exciting rider with loads of swagger.
Hitting the track as defending 2008-2009 Super X Gold Medalist will be John Hansen, who’s playing triple duty as a competitor in Super X, Speed & Style, and Best Whip—it should be a great show. Also lining up in Super X is Nick Wey, a rider with speed and perseverance that’s always a force on the track.
A methodical trick machine, Nate Adams will hit the Speed & Style course as the event returns to the X line-up. He’ll also do work in Freestyle Motocross, joined by the defending gold-medalist “Bilko” and serious threat Adam Jones, who’s already won at X Fighters this year.
Sarah Price will battle as she combines speed and rhythm on July 29 in Super X Women, a semi-new event that’s gaining more interest, fans, and excitement constantly—these girls are powerhouses!
In BMX Vert the number one threat will be Monster’s Jamie Bestwick, who’s often called the best BMX Vert rider ever and is a five-time X Games Vert gold medalist.
In BMX Park two time X Games gold medalist and four-time medalist Scotty Cranmer will be back for more hardware, but he’ll have to contend with the legendary Dave Mirra, a medal-collector who’s been practicing hard lately and contest-mainstay Ryan Guettler.  Andy Buckworth, a young buck from Australia with loads of flip variations like the double front, will battle in BMX Big Air.
Mirra and Ken Block are playing double duty behind the wheel as they both compete in Rally Racing and the all-new Super Rally, which sees four cars on the track at the same time. Mirra, known for his legendary BMX career, has become a threat as he pushed a different pedal to the metal. And Block, now a WRC driver, will be hot off the line and nimble through the turns as he seeks redemption and his first-ever Gold in the event he’s medaled in every single year.
Expect more major action as Skate Big Air and Skate Big Air Rail Jam competitors take to the MegaRamp inside the iconic Coliseum. Jake Brown will come in with big plans after the memorable gold medal last year and perhaps more-memorable slam two years ago, while his Monster teammate Pierre Luc Gagnon (PLG) will translate his vert skills and smoothness to the Big Air ramp. The Quebec tech-wizard will also compete in Skate Vert Trick (as the defending Gold medalist) and also Skate vert alongside Alex Perelson, a young force on the ramp with a proven 900. Perelson will also look to make a big impression as he competes in Skate Park.
Visit monsterenergy.com for more on all these athletes as they compete in X Games 16, plus the coverage of Monster’s activities during the four-day event.

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Què viva Red Bull X-Fighters!

Courtesy of Red Bull
Què viva Red Bull X-Fighters!

Since the victory over Holland in the final of the FIFA World Cup in South Africa, the entire country of Spain has been in permanent party mode, and with the fourth stop of the Red Bull X-Fighters World Tour 2010 coming to Madrid’s Plaza de Toros de Las Ventas on July 22 and 23, the celebrations are set to continue. Among the favorites for the win at the traditional two-day event in the most beautiful bullfighting ring on the planet will be not only overall leader Andrè Villa and local hero and fans’ favorite Dany Torres, but also the international stars such as Levi Sherwood from New Zealand and Australia's Robbie Maddison.

MADRID (ESP) - The fact that the locals in Madrid know how to have a good time will come as no surprise to the Red Bull X-Fighters, for whom the Spanish capital has become somewhat of a second home as it plays host to the highlight event of the most prestigious FMX tour in the world year after year. On July 22 and 23, the finest freestyle motocross riders on the planet will return once again to the legendary Plaza de Toros de Las Ventas to show why FMX and Madrid simply belong together.

The points situation in the overall standings going into this year’s event is just as close as it was in 2009, with the three stops in Mexico City, Giza and Moscow producing three different winners. Thanks to consistent performances, reigning Red Bull X-Fighters Champion Nate Adams has managed to reduce the gap to standings leader Andrè Villa, winner of the first event of the season in Mexico City, to just 20 points, while his win on Moscow’s legendary Red Square just a few weeks ago means that Levi “Rubber Kid” Sherwood is right back in the fight for the title with 175 points. Hot on his heels are Robbie Maddison and Adam Jones, who impressed at the second stop of the season in Egypt to take the win under the gaze of the Great Sphinx of Giza. The situation is so tight that a win could see any one of the riders in the top five assume the overall lead after the event in Spain.

Yet, when it comes to the passionate Spanish fans packed into Las Ventas, there is one man who is a favorite for the win year after year – local hero Dany Torres. Pushed on by tens of thousands of Spaniards screaming their lungs out, Torres always manages to step it up a level in front of his home fans and took his first win of the 2009 season last year in Madrid. Following an operation on his broken hand, the 23-year-old is raring to go after making his comeback in Moscow just a few weeks ago and will be looking for a repeat of his incredible victory in 2009. Earlier this week, Torres took to the air in the bullfighting ring in the old Spanish town of Chinchon, south of Madrid (see attached images).

Qualifying and the Wild Card event will take place this evening, while the World Tour competition is scheduled to take place on Friday evening in front of a sell-out crowd of 25,000 fans.

The live event webcast on Friday, July 23 will be at 4:30 p.m. ET / 1:30 p.m. PT on Red Bull Web TV at www.redbullxfighters.com

For more information, please visit www.redbullxfighters.com
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FREESTYLE MOTOCROSS GOES NUCLEAR!

Courtesy of Feld Entertainment

FREESTYLE MOTOCROSS GOES NUCLEAR!

Unprecedented NUCLEAR COWBOYZ℠ Show Roars Into

IZOD Center February 26-27

Featuring New Jersey’s Own Ronnie Faisst!

AURORA, Ill. (January 20, 2010) – Feld Motor Sports℠ announced today that tickets for Nuclear Cowboyz℠, featuring the world’s top freestyle motocross riders in a never-before-seen action packed, record-breaking theatrical freestyle motocross production, are now on sale for the debut engagement at IZOD Center.  Performances are Friday, February 26 at 7:30 PM and Saturday, February 27 at 7:30 PM

The Nuclear Cowboyz tour has assembled the world’s greatest cast of freestyle motocross riders, including Adam Jones, Mike Mason, Nate Adams, Jeremy “Twitch” Stenberg, Ronnie Faisst, Todd Potter, Beau Bamburg, Jim McNeil, Dustin Miller, Matt Buyten, Brian Foster, Jimmie McGuire, Jimmy Fitzpatrick, Taka Higashino and Derek Garland. These legends of freestyle motocross will synchronize awe-inspiring tricks while attempting to break world records in a heart pounding two-hour scripted performance.

Fans will be blown-away by this new freestyle motocross performance format which includes a special appearance by Derek Guetter presenting an extraordinary back-flipping quad, the exclusive Nuclear Cowgirlz™ dancers, the latest pyrotechnics and pulsating hard rock music, exotic acrobatic fire presentations, sky-high stilt walkers, astonishing fire-breathers and the famed “Grindergirl.”

IZOD CENTER:

Friday, February 26 at 7:30 PM

Saturday, February 27 at 7:30 PM

A wide range of ticket options are offered.  “Power Plant” tickets (which include full cast post-show meet & greet autograph session, official tour t-shirt and poster) are $150.00.  Additional prices are $75.00, $60.00, $45.00 and $25.00.  Facility fee and taxes may apply.

Tickets are available at the IZOD Center Box Office, all Ticketmaster locations or by phone at 800-745-3000.  To learn more about this sensational new production, log onto NuclearCowboyz.com.

# # # #

Interviews and media opportunities, as well as photos and b-roll, are available upon request.

About Feld Motor Sports℠

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam^®, Monster Energy^® Supercross, AMA Arenacross Series, Freestyle Motocross, Nuclear Cowboyz℠ and IHRA^® Nitro Jam^®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

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Jagermeister Sponsors The 2010 Monster Energy AMA Supercross

Courtesy of Feld Entertainment
(New Rochelle, NY) - Jagermeister, the brand known for consumer level innovative marketing programs and promotions, will once again be recognized as the official and exclusive spirit sponsor world's premiere stadium off-road motorcycle circuit: the 2010 Monster Energy® AMA Supercross, an FIM World Championship. Jagermeister is the first distilled spirit to sponsor AMA Supercross.

Monster Energy® Supercross fans will experience "Jager World" through the brand's various initiatives on the 17-stop racing circuit. In addition to sponsoring the 2010 supercross season, Jagermeister will sponsor the Freestyle Motocross Jump Team to perform at supercross races, which includes top riders from around the world, including - Mike Metzger and "Cowboy" Kenny Bartram.   The state-of-the-art Jagermeister Mobile Stage will be setup in the pit area of the stadiums* and will feature live music and DJs throughout the day. Jagermeister also plans to host riders and VIPs 21 years of age or older in the Jagermeister Dome, complete with the world renowned Jagerettes and various interactive games. At select Monster Energy® Supercross races throughout the 2010 season, Jagermeister will be conducting a text to win sweepstakes. Prizes include a brand new KTM/Jagermeister motorcycle and Jagermeister Tap Machines.

"Monster Energy Supercross has proven to be a great platform for Jagermeister and we look forward to increasing our presence in the 2010 season," stated Bill Henderson, Senior Vice President of Marketing and Advertising. "We are excited to continue building momentum in the supercross arena with the best in the industry, Feld Motor Sports(sm) and top FMX riders Metzger and Bartram."

"We are looking forward to another successful season with the Jagermeister supercross partnership," said Todd Jendro, Senior Director of Operations, Feld Motor Sports(sm).  "Their global brand awareness and on-site activation will continue to enhance the overall supercross experience."

"I am looking forward to getting back to my roots of supercross again," says Bartram. "Even though I am not racing in the race, I feel like I am a big part of Supercross again with the Jagermeister FMX team." Mike Metzger adds, "I'm excited to be at the Supercross and Outdoor Nationals and ride with Cowboy Kenny Bartram and the MOB Syndicate riders Rob Distler & Thomas Alves."

Activation of the Jagermeister supercross sponsorship begins with the season opener at Angel Stadium in Anaheim, California on January 9, 2010 and will take place in 15 markets throughout the country. The 2010 Monster Energy® Supercross schedule is located on Jagermeister's newly redesigned website, www.jager.com.

Know your limits.  Always Drink Responsibly.

*The Jagermeister Mobile Stage will be present in the following cities: Anaheim, Phoenix, San Francisco, San Diego, Dallas, Jacksonville, Houston, St. Louis, Salt Lake City and Las Vegas.

About Jagermeister
Jagermeister, which translates to "master hunter", is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe of 56 herbs, blooms, roots and fruits from around the world.  Jagermeister, with the distinctive square bottle, was first developed in 1934 in Germany and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. Jagermeister Liqueur is 35% Alc./Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com. Jagermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L. DRINK RESPONSIBLY

About Feld Motor Sports(sm)
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, Nuclear Cowboyz(sm) and IHRA® Nitro Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world's largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

Kenda Tire Becomes Official Tire of the AMA Arenacross Series

Image via Wikipedia

Courtesy of Kenda Tires
AURORA, Ill. (December 15, 2009) - As the opening round of the 2010 AMA Arenacross Series draws near, Feld Motor Sports(sm) announced that Kenda Tire, the company that has the consumer covered from automotives to wheel barrows, will serve as the Official Tire of the AMA Arenacross Series.

A long-time supporter of the sport, Kenda Tire is increasing its commitment to the world's most intimate form of dirt-bike racing as a major series sponsor for the 12-race 2010 season. Since 1962, Kenda has made high-quality tires for nearly every application imaginable.

"We're very excited about partnering with the AMA Arenacross Series for 2010," said Gus Niewenhous, sales and marketing manager for Kenda Tire. "When researching all of our potential partnerships, no one else offered such a unique blend of exposure to both the fans and the racers. It's really the best of both worlds for us when it comes to elevating our brand awareness. We're looking forward to a great year."

With the tight confines and technical layout of the AMA Arenacross Series tracks, Kenda Tire introduces the "Triple" motocross tire. It is specifically designed and developed for arenacross conditions and will surely be showcased by many of the competitors throughout the season.

"Feld Motor Sports and the AMA Arenacross Series couldn't be happier to have Kenda Tire on board for 2010," said series director Jayme Dalsing. "Their commitment to the sport is second to none and in the face of a tough economy, they believe in our series, our riders and the product we put out on the track each and every week."

The 2010 AMA Arenacross Series season kicks-off January 8-10 from Van Andel Arena in Grand Rapids, Mich., with two nights of edge-of-your-seat pro action on Friday and Saturday and Amateur Day on Sunday.

A limited number of Gold Circle seating is available at just $25. Regular adult admission is $20 while kid's seats are just $10 (excluding Gold Circle.) Tickets are available at Van Andel Arena Box office, all Ticketmaster outlets and by phone at 616-456-3333. $5 discounts are available at Babbitt's Sports Center.

Tickets are available online at www.arenacross.com and www.ticketmaster.com. For more information on the AMA Arenacross Series log on to www.arenacross.com.

About Feld Motor Sports(sm)
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy®Supercross , AMA Arenacross SSeries, Freestyle Motocross, Nuclear Cowboyz(sm) and IHRA® Nitro Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world's largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

Feld Motor Sports Launches the Dawn of a Whole New FMX with Nuclear Cowboyz Tour

Courtesy of Feld Entertainment
AURORA, Ill. – Feld Motor Sports? announced today the launch of the inaugural Nuclear Cowboyz?15-City tour, featuring the world’s top freestyle motocross riders in a never-before-seen action packed, record-breaking theatrical freestyle motocross production.

The Nuclear Cowboyz tour has assembled the world’s greatest cast of freestyle motocross riders, including Adam Jones, Mike Mason, Nate Adams, Jeremy “Twitch” Stenberg, Ronnie Faisst, Todd Potter, Beau Bamburg, Nixey Danielson, Jim McNeil, Dustin Miller, Matt Buyten, Brian Foster, Jimmie McGuire and Jackson Strong. These legends of freestyle motocross will synchronize awe-inspiring tricks, like the amazing front flip, while attempting to break world records in a heart pounding two-hour scripted performance.

“Nuclear Cowboyz truly is the dawn of a whole new freestyle motocross experience with the best FMX riders in the world performing together in one explosive theatrical production,” says Kenneth Feld, Producer and CEO of Feld Entertainment, Inc. “Nuclear Cowboyz will ignite the arena floor with freestyle motocrossers defying gravity in this post-apocalyptic atmosphere, leaving the audience with an unbelievable and unprecedented adrenaline-rush. This Feld Motor Sports production is going to be the greatest, most exciting freestyle motocross show ever produced.”

The Nuclear Cowboyz tour is creating a new frontier in freestyle motocross by combining the high-octane sport and the high caliber of entertainment production for which Feld Entertainment is known. The story line rips wide open when the Nuclear Cowboyz reunite after chaos rocks their world. The sparse population divides into two tribes which operate without governance and compete for supremacy of their new world.

“Fans will be blown-away by this new freestyle motocross performance format which includes a special appearance by Derek Guetter presenting an extraordinary back-flipping quad,” says Charlie Mancuso, President of Feld Motor Sports. “New creative elements are integrated throughout the show and include the exclusive Nuclear Cowgirlz™ dancers, the latest pyrotechnics and pulsating hard rock music, exotic acrobatic fire presentations, sky-high stilt walkers, astonishing fire-breathers and the famed “Grindergirl.”
 
Creating the powerful world of Nuclear Cowboyz includes:

· Barry Lather (Director and Choreographer) – returns to Feld Entertainment from his most recent work with Rihanna’s Girl Gone Bad Tour, soul artist Estelle and ABC’s Dancing With The Stars;   

· Micky Dymond (Rider Choreographer and Stunt Coordinator) – A two-time AMA Motocross Lites class National Champion, Dymond brings his racing skills to choreograph the world’s greatest Freestyle Motocross riders;

· Todd Jendro (Sr. Operations Director) – brings more than 25 years of two-wheel expertise and directs all of Feld Motor Sports’ two wheel properties, including Monster Energy Supercross, AMA Arenacross, and Freestyle Motocross.

· Brian Wallenbeck (Director Freestyle Motocross) – brings five years of proficient industry operations knowledge and directs the freestyle motocross property for Feld Motor Sports.

· Jesse Blevins (Lighting Designer) – has overseen spectacular lighting scenery for a variety of performers and performances including his latest for this year’s No Doubt Tour with lead singer, Gwen Stefani;

· Rick Papineau (Scenic Designer) – Vice President of Scenic Elements for Feld Entertainment who creates props, scenic elements and special effects for all corporate touring shows;

· Dawna Oak (Costume Designer) – brings veteran experience in managing the exotic and breathtaking costumes for the thousands of performers from Feld Entertainment’s numerous productions.

History will be made January 2nd when Feld Motor Sports debuts Nuclear Cowboyz at Pittsburgh’s Mellon Arena. The non-stop, aerial amazement of this new frontier in freestyle motocross will travel to 15 North American cities in 2010.

2010 Nuclear Cowboyz? Tour Schedule
January 2                      Pittsburgh, Pa.              Mellon Arena
January 8-9                   Richmond, Va.              Richmond Coliseum
January 16-17                Boston, Mass.              TD Garden
January 23                    Dallas, Texas                American Airlines Center
January 30                    Houston, Texas             Reliant Stadium
February 6                    Indianapolis, Ind.           Lucas Oil Stadium
February 13                   Atlanta, Ga.                   Georgia Dome
February 19-20              Tampa, Fla.                   St. Pete Times Forum
February 26-27              East Rutherford, N.J.     IZOD Center
March 6-7                      Birmingham, Ala.           Birmingham Jefferson Convention Complex
March 12-13                  San Diego, Calif.           Sports Arena
March 20-21                  Tacoma, Wash.             Tacoma Dome
March 26-28                  Anaheim, Calif.              Honda Center
April  2-3                       Ontario, Calif.                Citizens Bank Arena
April 17-18                    Rosemont, Ill.                Allstate Arena

Tickets are available for the 2010 Nuclear Cowboyz tour, please visit www.nuclearcowboyz.com, www.ticketmaster.com, www.tickets.com.

About Feld Motor Sports?
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, Nuclear Cowboyz? and IHRA® Nitro Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

2010 RED BULL X-FIGHTERS WORLD TOUR: PUNCH YOUR TICKET AT THE FIRST-EVER RED BULL X-FIGHTERS RANKING SESSION

Courtesy of Red Bull

2010 RED BULL X-FIGHTERS WORLD TOUR:
PUNCH YOUR TICKET AT THE FIRST-EVER RED BULL X-FIGHTERS RANKING SESSION
The search is on for undiscovered FMX talent to compete alongside the world’s best riders
At the Red Bull Compound

Santa Monica, Calif. (November 3, 2009) – The 2010 Red Bull X-Fighters World Tour will kick-start its fourth season in February at the Red Bull Compound, an exclusive, private training facility located deep in the mountains north of Los Angeles. For the first time in the history of Red Bull X-Fighters, riders will have to battle it out and earn their spots in the world’s most prestigious freestyle motocross series at the official Ranking Session.

Only the top four athletes from the 2009 season automatically qualified for the 2010 World Tour, leaving six spots up for grabs. The secured spots go to 2009 champion Nate Adams (USA), Robbie Maddison (AUS), Eigo Sato (JPN) and Mat Rebeaud (SUI). The Red Bull X-Fighters Ranking Session will be held at the Red Bull Compound between February 2 and February 10, where the greatest collection of the world’s best FMX athletes will battle it out for the additional six coveted spots on the World Tour.

GLOBAL TALENT MEETS (LEGIT) YOUTUBE TALENT

Only 30 riders will be selected to participate in the Ranking Session. If you have not previously competed in a Red Bull X-Fighters, Dew Tour or X Games event and think you have what it takes to hang with the best FMX athletes in the world, submit a 90-second video of your best performance to www.redbullxfighters.com by December 1, 2009.

“I'm excited about being invited to compete in the Red Bull X-Fighters championship again in 2010,” said Maddison. “X-Fighters has the best riders in the world throwing down the gnarliest runs in the most amazing locations around the world. I know the level will be higher again this year, so I'm busy learning fresh stuff for the new comp season.”

The world’s premier, most-progressive freestyle motocross series demands a high degree of skill, as indicated by the minimum requirement needed to qualify for the Ranking Session: “You’ll need to have at least one backflip combination in your portfolio,” said Tour Director Tes Sewell.

Another new milestone for the 2010 Red Bull X-Fighters World Tour will include two wildcard entries at each stop to complete the field of the tour, which will start in April and run to September at spectacular, iconic locations across the globe, which will be announced shortly.

Courage, talent and self-confidence are the key ingredients, as 17-year-old Levi Sherwood of New Zealand demonstrated last year. After defending champion Mat Rebeaud was sidelined with an injury, he discovered the talented young Kiwi rider, and Sherwood, now known as the “Rubber Kid,” paid Rebeaud back by knocking him out of the competition a few days later on his way to winning the 2009 season opener in Mexico City.

Vanquish MX Signs Ronnie Renner

Press Release from Vanquish MX

Oceanside, CA (July 22, 2009)- Vanquish MX is excited to announce the signing of Freestyle Motocross Icon, Ronnie Renner, as a brand ambassador and spokesperson for 2009.

Ronnie Renner is one of the most prolific FMX riders in the history of the sport. With a diverse background drawing from many disciplines of motocross including racing, freestyle competition and natural terrain riding, his influential career spans 3 decades with no end in sight.

"I can't explain how excited and honored we are to have Ronnie part of our program, stated Vanquish president, Todd Weyer. "Renner is truly a class-act and we look forward to supporting him in all his efforts moving forward, including his Red Bull High Rise event, X Games and his 1onWon school."

Renner added, "I'm stoked to be part of the Vanquish program and look forward to developing some more T's and clothing that define who I am as an individual and an athlete. Vanquish has definitely made a mark in the sport this year and I am excited to be part of their future growth."

After opening their doors in 2006, Vanquish MX has prided themselves in the relationships they have built with premier Motocross properties. For 2009, Vanquish MX has been an official sponsor of the MDK/ Warthog Racing Academy program in their effort to support the Privateer and works with such riders as current Canadian MX2 points leader Teddy Maier, Vince Friese, Tyler Bowers, Antonio Balbi and amateur racers all over the World. Be sure to visit the Vanquish MX store at http://www.VanquishMX.com

About Vanquish MX
Vanquish MX is a company that aims at destroying obstacles and limitations thrown down by society. We strive to rise up, take charge and invade. Our product is more than simply product. It is a life style and desire to wake up each day without fear. Rather to have rock solid strength through Faith. Our Apparel features custom-hand sketched tattoo influenced artwork. Combining these concepts along with state of the art printing technology, and an arsenal of quality fabrics allows us to proudly unveil to the motocross community an apparel representing total victory, and glory to God.

American Freestyle Motocross Association Established

Press Release from AFXMA

Athletes and Action Sports Leaders Take Proactive Role in Promoting Safety Regulations and Cultivating Overall Growth in Freestyle Motocross and Affiliated Events

Irvine, CA - The American Freestyle Motocross Association (AFMXA), a collective of Freestyle Motocross riders and action sports industry leaders, today announced its official launch as an organization established to manage, protect and develop the sport of freestyle motocross at both the professional and recreational levels. Inspired in memory of American freestyle rider, X Games gold medalist and Metal Mulisha team member, Jeremy Lusk, the AFMXA is dedicated to improving rider safety, preparation and education through programs and services that will assist athletes in improving their skills and experience in the sport. Additionally, the Association is committed to increasing awareness around medical treatment, emergency response planning and training at events worldwide.

With interest from recreational riders, corporate partners and action sports companies around the globe, the AFMXA was organized in an effort to create a unified voice at all sanctioned and non-sanctioned freestyle motocross events, parks, facilities and demonstrations; and implement a safer environment for athletes. The Association will encourage neck braces for riders; report on standards for suitable weather conditions and proper ramp landings at events; assist with providing trained on-site and on-call medical assistance; and prepare safety policies and emergency response plans. In addition to providing guidelines for safer practices, the AFMXA will host an annual awards ceremony to recognize top athletes and companies for their accomplishments and influence on the sport.

The Association's advisory board consists of prominent figures in the action sports and medical industries, including Metal Mulisha founder and most decorated Freestyle Motocross rider in X Games history, Brian Deegan; CEO of La Jolla Group, Toby Bost; ESPN's Lizz Leach; Ryan Hagy, Cameron Steele, Dr. Pete Katsyiannis, and Dr. Gus Gialamas,among others.

"With the tragic death of Jeremy Lusk, it became clear that this sport, which has grown significantly over the last few years, needed an Association to develop and oversee stricter safety guidelines," said Toby Bost. "The AFMXA works to define racing rules and evolve the sport for athletes and supporters. As corporate sponsors, it's our responsibility to do more than just put our product on riders. We need to be activists for the industry as a whole -- and that means being proactively involved in establishing processes that enable freestyle moto to keep growing."

"The AFMXA is the voice of all freestyle riders and the time has come for us to properly organize our sport -- it starts with safety," commented Brian Deegan. "It's also about time that athletes and industry leaders are recognized for their achievements and dedication. I look forward to the positive changes this Association and its members are going to make for freestyle motocross."

Earlier this year, the Lusk Legacy Foundation was established to help improve overall safety in the sport, protect the livelihoods of riders and their families, and provide them with legal, medical and financial consultation and representation. The Lusk Legacy Foundation has been named the official charitable organization for the AFMXA.

On July 30th at 5pm PST, ESPN will broadcast a special presentation on Jeremy Lusk and the AFMXA. For further information, visit www.afmxa.com.

Red Bull High Rise: Ronnie Renner Aims to go Higher, this time in Chicago

Press Release from Red Bull
CHICAGO, IL (June 30, 2009) – Chicago’s renowned skyscrapers will share the sky with motocross superstar Ronnie Renner on Saturday, July 25. The Windy City will watch as Renner attempts to break his own Guinness World Record for the highest air ever attained on a motorcycle at Red Bull High Rise. He will go sky-high at Butler Field prior to Chicago’s annual Venetian Night, adding a new spin to an old tradition.

Renner is a respected freestyle motocross veteran whose credentials include a gold medal in Step-Up at the 2007 Summer X Games and the Step-Up world record. He set his original quarterpipe big air world record by jumping an amazing 59 feet, 2 inches in July, 2008. In 2009, he will attempt to beat this record by launching sky-high onto a massive custom-built steel landing ramp measuring 64 feet wide and 30 feet tall.

Why Chicago? Why not? “While I was thrilled with being able to set the initial world record last year, I know I can push myself to achieve a better height, and Chicago is one of the best places to be in the summer,” said Renner. “Plus it added another component to my training regimen – I need to train my stomach to prepare for Chicago cuisine; especially the deep dish pizza!”

Renner has been training at the exclusive Red Bull Compound in Southern California in preparation for his big night on a modular quarterpipe built specifically for him. The Compound is a one-of-a-kind training facility that Red Bull provides its athletes to equip them with the support they need in order to achieve their wildest dreams.

WELCOME TO THE WORLD OF RED BULL
Renner’s jump completes yet another amazing chapter of world-firsts, following the record-shattering performances of fellow motocross sensation Robbie Maddison and BMX star Kevin Robinson. Maddison jumped the length of a football field in front of thousands on New Year’s Eve 2007, clearing 322 feet in Las Vegas. Last June, Robinson soared 27 feet above the lip of a huge quarterpipe (54 feet above the ground) in New York’s Central Park to set the BMX big air world record.

VENETIAN NIGHT!
Presented by the City of Chicago, the 52nd Annual Venetian Night is expected to draw more than half a million people to the lakefront. In addition to Renner’s world record attempt, the evening kicks off at 7:45 p.m. with the Chicago Fire Department's Air/Sea Rescue re-enactment. Immediately following at 8:15 p.m. the boat parade begins, culminating with a spectacular fireworks display at 9:00 p.m. People of all ages begin to stake out spots along the lakefront in the early morning to ensure a good view of this popular event. Admission to the event is free.

Red Bull High Rise is free and open to the public. Renner’s world record attempts will take place from 6:00 to 7:00 p.m. at Butler Field. Parking is limited – it is recommended to walk, bike, or the CTA. For CTA information, visit www.transitchicago.org or call 1-888-YOUR-CTA.

For more information about the event, visit www.redbullusa.com/highrise. For hi-res images, free for media use, visit www.redbull-photofiles.com.

Nate Adams wins Red Bull X-Fighters Texas

Press Release from Red Bull

FORT WORTH, Texas (June 27, 2009) – Just as the setting sun was calming the blazing daytime heat, eleven of the world’s best freestyle motocross riders turned it right back up at Red Bull X-Fighters Texas. Nate Adams defeated defending event winner and 2008 series champion, Mat Rebeaud before a capacity crowd of more than 22,000 fans in the Historic Fort Worth Stockyards. Speaking of historic, Australian rider Cam Sinclair nailed the first-ever double backflip in a competition run, sending the fans into a frenzy. Thomas Pagès of France suffered a hip injury in an unsuccessful attempt at the first front flip in a competition run.

“Red Bull X-Fighters is the very top of FMX,” said Adams. “There is nothing like winning against such world-class athletes, and in front of my fellow Americans. I’m really happy I am healthy and riding well. It was all-around a great weekend for me.”

“There has never been a double backflip in competition before,” said Sinclair, who suffered bruised ankles from the hard landings. “I don’t really care about the fact I was eliminated in the semis – I’m just happy I’m more or less healthy.”

Japan’s Eigo Sato now leads the overall standing of the international series with 215 points, closely followed by Rebeaud (210 points) and Robbie Maddison (145 points).

The scene was authentic Texas, replete with Rodeo Queens, bull riding and even the Dallas Cowboys Cheerleaders, who many say contributed to the heat. Supercross legend and current TORC off-road truck driver Ricky Johnson got the evening started by tearing into the purpose-built venue with a special passenger – Fort Worth Mayor Michael Moncrief, who welcomed the fans to the second-straight Red Bull X-Fighters held in his town, followed by members of the Red Bull Air Force, who made a high-speed drop-in onto the course.

The course was a genuine challenge for the riders, presenting them with more than 15 different jump combinations, thanks to the 850 truckloads of dirt that were sculpted in the three weeks leading up to the event.

Red Bull X-Fighters Texas Results:
1. Nate Adams (USA) 100 points
2. Mat Rebeaud (SUI) 80 points
3. Cameron Sinclair (AUS) 65 points
4. Eigo Sato (JPN) 55 points
5. Robbie Maddison (AUS) 45 points
6. Jeremy Stenberg (USA) 35 points
7. Dany Torres (SPA) 30 points
8. Adam Jones (USA) 25 points
9. Andre Villa (NOR) 20 points
10. Thomas Pages (FRA) 15 points
11. Jeff Kargola (USA) 10 points

The Texas stop is the third of five international Red Bull X-Fighters events in 2009, starting with the traditional kick-off at the 45,000-seat Monumental Plaza de Toros in Mexico City in March. Calgary hosted Canada’s first Red Bull X-Fighters on May 30 at the Calgary Stampede. Next up is the Las Ventas bullring in Madrid, which will enjoy its eighth-consecutive year with a stop on July 16-17. The series wraps up with a visit to London’s Battersea Power Station on August 22.

Red Bull X-Fighters was created in 2001, debuting in Valencia, Spain at the bullring where the legendary ‘Mad’ Mike Jones claimed victory. Since that historic night, Red Bull X-Fighters events have taken place in the world’s most iconic locations, including the famous bullrings in Madrid and Mexico City, Slane Castle in Ireland, the Sambodromo in Rio de Janeiro, a massive stone quarry in Wuppertal, Germany and the Stadion X-Lecia in Warsaw, Poland.

Red Bull X-Fighters Texas will be broadcast on ABC on Sunday, July 19 at 1:30 p.m. ET / 10:30 a.m., immediately following the British Open golf tournament.

For additional information on Red Bull X-Fighters, please visit www.redbullxfighters.com and for hi-res images, free for media use, visit www.redbull-photofiles.com.

Red Bull Uses GoPro Wearable Cameras to Shoot NASCAR Pit Stop in Times Square

Press Release from Go Pro Camera

Pescadero, Calif., (June 17, 2009) -- GoPro, the world’s leading manufacturer
of wearable and vehicle mountable digital cameras for sports, was the choice
camera for the filming of an instant viral video classic, Red Bull Racing’s
NASCAR Pit Stop in Times Square, New York on June 10.
The 47-second video shows Red Bull Racing’s daring first, full-blown NASCAR
pit stop in public in the middle of Times Square. The video can be seen on sites
across the Internet, including GoPro’s own website.
The Red Bull Racing NASCAR driven by Brian Vickers was outfitted with multiple
suction cup mounted GoPro Motorsports HERO Wide cameras. Additionally,
members of the eight-man pit crew were decked out with GoPro’s Helmet HERO
Wide cameras attached to their helmets and chests in order to capture
immersive, first-person views of the guerilla pit stop.
Red Bull Racing’s pit stop event was not the first time GoPro cameras have gone
big with Red Bull in New York City. In June 2008, GoPro’s Helmet HERO Wide
camera rode atop X Games BMX Gold Medalist, Kevin Robinson’s helmet as he
boosted a world record quarter pipe launch that sent him flying 54 feet above the
ground.
Just a month later, GoPro flew again with Red Bull’s Freestyle Motocross hero,
Ronnie Renner, as Renner himself set a world record for the highest air out of a
quarter pipe on a motorcycle.
“GoPro’s a company built on many late nights fueled by Red Bull, so you can
thank them for keeping us going,” laughs GoPro founder and CEO, Nicholas
Woodman. “Red Bull’s use of GoPro’s wearable sports cameras is a high level
example of our cameras’ convenience and performance. It doesn’t get any more
progressive than Red Bull and it’s great to see our cameras helping them get the
job done.”
GoPro’s line of wearable sports camera are the number one selling wearable
sports cameras in the world. With cameras designed for sports ranging from
surfing to skiing, motocross to mountain biking, GoPro is making it easy for
people and brands like Red Bull to capture their lives’ most exciting moments.
Sample footage and product information can be seen online at
www.goprocamera.com or at action sports retailers around the country, including
REI, Dicks Sporting Goods, Cycle Gear, Pep Boys Auto Parts stores, and many
more.
GoPro is the world's leading manufacturer of ultra-convenient wearable and gear
mountable digital cameras. Its markets include outdoor sports and motorsports.
Since 2004, GoPro has been designing cameras and accessories that make it
easy for people to capture images and video during their lives most exciting
moments. Its products include the patented HERO line of shockproof/waterproof
wearable cameras and gear-attachment devices.
Be a Hero…GoPro